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1929 Hudson Model L news, pictures, and information

Sedan
Coachwork: Biddle and Smart
 
In 1909, J.L Hudson and Roy D. Chapin formed the Hudson Motor Car Company. Their idea was to build a low-priced car for under $1000. The resulting new Hudson 'Twenty' was one of the first low-priced cars on the American market and very successful with more than 4,000 sold the first year. Their peak was in 1929, with 300,962 cars produced by Hudson and its lower-priced companion car, Essex, allowing Hudson to finish third in sales among American nameplates, just behind Ford and Chevrolet.

The Hudson Model L was powered by a straight six-cylinder engine and given a wheelbase that measured 139-inches. This car has a custom body built by coachbuilder Biddle & Smart. It was originally owned by Roy Chapin, one of the founders of the Hudson Motor Car Company.
The Hudson Model L was available in five different body styles all having four doors with seating ranging from four to seven passengers. All of the bodies were created by coachbuilder Biddle & Smart. All Model L cars had a wheelbase that measured 139 inches and powered by a six-cylinder engine offering 92 horsepower.

The Hudson Company claimed to have a list of 64 improvements for the 1929 year. Some of the more significant improvements were hydraulic, double-action shock absorbers and 'silenced roof construction.'

By Daniel Vaughan | Aug 2009
Club Sedan
Coachwork: Biddle and Smart
Chassis Num: 43839
 
Sold for $77,000 at 2011 RM Auctions.
The Hudson Motor Car Company commissioned a series of prototype cars from the Walter M. Murphy Company in 1927. The cars were to be designed using Murphy's thin-pillar construction technique, a style adapted from the coachbuilding firm Gangloff by Murphy general manager Frank Spring. Murphy delivered six cars to Detroit, a landau sedan, victoria, seven-passenger sedan, convertible coupe, convertible sedan and a fixed-head coupe. Hudson management was impressed but Murphy was unable to produce the vehicles in quantities that Hudson was requesting. The prototype cars were sent to the Amesbury, Massachusetts coachbuilders Biddle and Smart, which had been building closed cars for Hudson since 1923.

The closed Murphy styles, with the exception of the coupe, were put into production on Hudson's 1928 Model O chassis, which was the longer of two wheelbases. For 1929, the Murphy-designed cars were carried over, with the victoria and landau sedan resting on the short Model R chassis. The seven-passenger sedan rested on the new, extended wheelbase Model L line, along with the seven-passenger limousine and a club sedan.

Sadly, the new styles were short-lived for a number of reasons, perhaps worst of all was the impending Great Depression. Biddle and Smart was in dire straits, and Hudson declined to renew their contract for 1930, transferring all body construction to Detroit. By September 1931, Frank Spring left the struggling Murphy company to become Hudson's first 'style engineer.'

This vehicle is a Murphy-designed club sedan. It was acquired by the present owner in 1994 from the Mel Sothan of Garden Grove, California, who discovered it on a farm in Washington State in the 1950s. The car, in need of a restoration, was treated to a four-year, ground up restoration. Upon completion, it made its debut at the Salt Lake City Pioneer Day parade in July 1997.

In 2011, this vehicle was offered for sale at the Hershey Auction presented by RM Auctions. It was estimated to sell for $70,000 - $90,000. As bidding came to a close, the vehicle had been sold for the sum of $77,000 including buyer's premium.

By Daniel Vaughan | Dec 2011
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