Nissan Juke Crossover Confirmed for U.S. Market
Nissan North America, Inc. (NNA) today confirmed that an all-new small crossover SÚV, the Nissan Juke, will join the Nissan lineup in the Únited States in fall 2010. The European version of the dramatically styled Juke will be revealed to the media on February 10th and makes its global public premiere at the Geneva Motor Show in March. The North American version of Juke is scheduled to debut at the New York Auto Show in late March.
The compact Juke, which was inspired by the Nissan Qazana concept car, was designed and developed to give customers a sporty crossover alternative to traditional small hatchback vehicles. In North America, Juke will join a strong tradition of Nissan crossovers -- including the popular Nissan Murano and Rogue -- in providing both dynamic style and an exhilarating driving experience.
The new Juke is highlighted by a highly distinctive design, which includes a robust stance, high waistline, complex curves, coupe-like profile and aggressive wheels and tires. The bold interior design features a wide center console that takes its inspiration from a motorcycle fuel tank. More information and photography will be available soon.About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.Source - Nissan
One month before its global media unveil on February 10th, Nissan today confirms the name of its forthcoming small Crossover. The Nissan Juke will go on sale from October, following its global public premiere at Geneva Motor Show in March.
The Nissan Juke will inject some much-needed dynamism into the small car §egmènt, offering European car-buyers an alternative to the traditional, uninspiring small hatchback. As the fourth Crossover in Nissan's European range, 'name' reinforces the brand's pioneering Crossover leadership in Europe.
The car was inspired by the Qazana concept car that received such a warm reception at the 2009 Geneva Motor Show, and will fit into the Nissan range between the Note compact family car and the Qashqai crossover.
Nissan's customer research identified a large proportion of European small and compact car buyers whose needs are not met by what they perceive to be uninspiring and unoriginal options available to them where copycat hatchbacks dominate.
The Nissan Juke has been designed and developed to give customers an alternative to the traditional small hatchback in Europe. We know that there are a lot of customers that are lòòking for a car which combines striking design, agile handling and driving pleasure, user friendly technology but not at the expense of practicality and convenience. These unique attributes will allow Juke to occupy a unique corner of the European market,' said Simon Thomas, Nissan's European Senior Vice President for Sales and Marketing.
'Nissan caught the mood of the European car-buying public wîth Qashqai crossover and we've worked hard to study the market in the same way for Juke to be sure we meet the needs of European customers. We're confident that Juke will bring a new generation of customers to Nissan, in the same way that Qashqai did. Our philosophy of challenging conventions wîth Qashqai has been a huge success. We've just reached the 500,000 landmark and we're applying many of the lessons learned from Qashqai to Juke. We're confident we'll have another success on our hands,' added Simon Thomas.
Juke will be manufactured alongside the Qashqai, Qashqai+2 and Note at Nissan's state-of-the-art manufacturing facility in Sunderland, Great Britain.Source - Nissan
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