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2010 Mazda MX-5 20th Anniversary news, pictures, and information

Mazda celebrates two decades of roadster success wîth the world premiere of a 20th Anniversary special edition MX-5 at the Geneva Motor Show in March. This model will have a limited production run of just 2,000 units, will only be available in Europe and will take sports car fans back to the basics of open-top driving fun. It´s equipped wîth a special edition scuff plate in stainless steel wîth pan-European serial number (1 to 2000).

Based on the 1.8-litre soft top production roadster, this version has a special exterior styling package wîth chrome grille, door handles and headlight fascia; along wîth silver-look fog lamp frames, specific 17-inch alloy wheels and 20th Anniversary logos. It can be ordered in three colours – True Red, Crystal White Pearl and, specific for this edition, a new Aurora Blue - wîth matching painted decorative elements in the interior. A strut tower bar is also added to ensure a sporty, exhilarating drive.

Joining the special edition MX-5 at Geneva will be the world premiere of the All-New Mazda5. This new people carrier is especially family-friendly and will offer Europeans:

- an eye-catching design that sets it apart in the C-MAV §egmènt,
- a new 2.0-litre DISI* petrol engine equipped wîth i-stop that achieves approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces,
- enhanced Karakuri interior flexibility for up to seven people and sliding rear doors.

Mazda will also highlight its continuing environmental efforts in Geneva wîth the European premiere of its next-generation SKY Concept – including the SKY-G petrol and SKY-D diesel engines, and the Mazda SKY-Drive automatic transmission (AT) – set for global roll out beginning in 2011. These new products are next-generation technologies that will make a major contribution to Mazda's published target of improving fuel economy by 30 percent by 2015.
Specifically:

Vital Stats
Engine : 1.8 L., 4-cylinder
Power: 125 hp
Torque: 123 ft-lbs

5-speed Manual
- the SKY-G petrol engine will use 15 percent less fuel than the previous 2.0-litre engine, and be as efficient as today's 2.2-litre diesel,
- the SKY-D diesel engine will improve fuel economy by 20 percent compared to Mazda's current 2.2-litre diesel,
- the new automatic transmission will improve fuel economy by 5 percent, and be a perfect match to SKY engines wîth shifting feel similar to a dual clutch transmission. (posted on conceptcarz.com)


The new Mazda6 facelift will also be presented for the first time worldwide at the Geneva Motor Show.

This major update enhances the strengths Mazda6 is known for and introduces:

- the new Mazda family face, and new lamp designs front and back, for sportiness and a more premium identity that can be seen at first glance,
- a powertrain line-up wîth six engines – including three derivatives of the 2.2-litre turbo diesel and a new 2.0-litre DISI petrol engine – all of them even more frugal and wîth lower emissions,
- a new five-speed automatic transmission developed especially for the new DISI petrol to ensure optimal acceleration behaviour and fuel economy.

Mazda's press conference at the 2010 Geneva Motor Show will be held at the Mazda stand in Hall 5, on 2 March at 11:15 CET.

Source - Mazda

Mazda launches Limited Edition MX-5 to celebrate 20th Anniversary

• New 'Mazda MX-5 20th Anniversary Limited Edition' model on sale from 1 March 2010

• Priced from £16,850 (on-the-road), 1.8-litre model echoes true spirit of 1990 original

• Represents great value wîth 10 additional items of equipment and unique colours

• To celebrate the 20th anniversary of the world's best-selling two-seater roadster going on sale in the ÚK, Mazda is introducing a special version of the legendary Mazda MX-5 sportscar called, appropriately, the 'Mazda MX-5 20th Anniversary Limited Edition'.


'British motorists have enjoyed a long-term love affair wîth the Mazda MX-5 which shows every sign of continuing to flourish through the next decade,' comments Mark Cameron, sales and marketing director for Mazda ÚK.

'Launching in Spring when the prospect of open-top motoring has added appeal, the new Mazda MX-5 20th Anniversary model is the perfect way to celebrate this relationship during a year when we expect MX-5 sales in the ÚK to pass the 100,000 milestone since its launch in 1990.


'The Anniversary model will appeal to customers in search of pure driving pleasure who are also keen to enjoy the whole sportscar ownership experience while celebrating the unique MX-5 heritage. Over a span of 20 years, Mazda has sold more than 850,000 MX-5 sportscars worldwide and our roadster has won more than 170 awards. Today, the Mazda MX-5 remains unrivalled as a rewarding, affordable sports car that can also be used for everyday motoring all year round, supported by Mazda's legendary reliability and durability,' adds Cameron.

In the true spirit of the original, the new Limited Edition model is based on the purest, back to basics MX-5, the entry-level soft-top 1.8 SE convertible, offering the best, fun-to-drive thrills along wîth a truly rewarding motoring experience. The 20th Anniversary Limited Edition also represents great value. Priced at £16,850 on-the-road, it features 10 additional items of equipment worth more than £650, just £55 more than the SE – and significantly less than the original Mazda MX-5 of 1990, in real terms when prices are adjusted for inflation over two decades.

'Stand-out' additional equipment featured on the Anniversary model includes 10-spoke 17-inch alloy wheels wîth a unique silver finish, front fog lights, chrome trims (around the grille, headlamps and fog lights), body-coloured roll bars and a supporting strut brace. Inside, the stainless steel scuff plate features a unique '20th Anniversary' logo and limited edition number, premium '20th Anniversary' branded floor mats, a body-coloured front dashboard, aluminium pedal set, and manual air-conditioning.

MX-5 20th Anniversary drivers benefit from the generous specification of the SE model, on which it is based, ensuring comfort and convenience are not comprised. Featuring as standard, electric and heated door mirrors, electric windows, remote central locking wîth deadlocks and remote boot release. The Limited Edition model also boasts a stylish, modern cabin wîth a leather §teering wheel, gear knob and hand-brake, plus an MP3-compatible Radio/CD audio system wîth six speakers, §teering wheel controls and an auxiliary (AÚX) input jack for MP3 and iPod connection.

Mazda ÚK has secured 32 percent of the Anniversary model production destined for Europe, wîth around 600 units, reaching showrooms from 1 March 2010. Customers can choose from three colours which echo the original 1990 launch colours of red, white and blue. The ever-popular True Red is joined by two unique colours for the Anniversary model, Crystal White Pearlescent and Aurora Blue Mica, both available for the first time on the MX-5 in the ÚK, priced at £395.

Mazda dealers are currently offering Mazda MX-5 buyers three finance packages available for retail sales only, until 31 March 2010. Typical 0%*, 3.9% and 5.9% APR** finance are available depending on type of sale and duration of package.

The Mazda MX-5 20th Anniversary model is powered by a 126ps, 1.8-litre petrol engine driving the rear wheels through a five-speed manual gearbox. Sportscar handling and legendary agility are complemented by a lively performance – 0-to-62mph in 9.9 seconds and a top speed of 121mph – and environmentally responsibility wîth modest CO2 emissions (167g/km) and a combined fuel economy of 40.4 mpg.

Source - Mazda
Rumor to be designed after the Lotus Elan, the Mazda Miata is the world's best selling sports car. With over 720,000 produced between 1989 and 2005, production proves Mazda held its title consistently.

The history of the Miata is one of interest and success. Unveiled in 1989 as the 'Eunos Roadser', prior to the name change to the Miata, it was a designed collaboration between the USA and England. Created to be a basic roadster without unnecessary weight, it was an instant success with over 23,000 sold by the end of its first year. With a starting price of $13,800, the Miata, despite its small design, made a sizeable impact in the success of Mazda's future.

The shell of the Miata is all steel with an aluminum bonnet. Weighing in at over 2,380 pounds, the Miata confirmed its small roadster appeal. The trusswork is uniquely called the 'Powerplant Frame', which connects the engine to the differential, creating a more firm and responsive feel. It's quick and responsive handling is helped due to independent double wishbone suspension on all four wheels with an anti-roll bar at the front. Optional paddle shifting was available with the six speed automatic versions of the Touring, Sport, and Grand Touring models. With power to the rear wheels, drivers thirst for corners even if they're beginners.

The Miata's appearance ranks among attractive qualities. Its cozy, subtle, curved design helped to propel sales to customers of all ages to a higher level. The bright color palette offered during production accented the appearance and still turns heads today, making onlookers yearn to get behind the wheel of this convertible on owners pine for the summer months.

A 'Special Touring Option Edition' was also offered, which included stainless steel scuff plates, Twilight Blue paint, and 15 inch Enkei wheels. The 'Club Spec' version was available with 16 inch alloy wheels and four wheel disc brakes with ABS, but also offered a limited amount of color options: Winning Blue Metallic, Marble White, and True Red.

The interior, though tight, beckoned stereo enthusiasts and those who revel in the appeal and stigma of leather. Optional passenger-side airbags and standard drivers–side airbags provided safety without drastically impacting the beauty of the interior.

With the introduction of the 'M Edition' came a wood shift knob and chrome wheels with Montego Blue paint. The option of a wooden parking brake handle was available on this edition for complete look. Other editions such as the 'Touring Package' included power steering, a leather wrapped steering wheel, power mirrors, aluminum alloy wheels, and power windows. Also, the available 'Club Spec' model included CD player with speed sensitive sound, four speakers, black cloth trimmed upholstery, power windows, locks, and mirrors and black vinyl top.

Engines for the Miata were available with a 1.6L, 1.8L or 2.0L. The 1.6 L dual overhead cam inline four-cylinder engine produced 120 horsepower with 0-60 times consisting of 8.2 seconds and a top speed of 119 miles per hour.

The 1.8L produced 140 horsepower with help of the raised engine compression ratio and the additions of domed pistons. The additions also helped the 0-60 time, which was marked at 7.9 seconds with a top speed of 123 miles per hour. In 2005, the 2.0L was the latest engine thrusting the Miata. The 16 valve engine produced 170 horsepower with a 0-60 time of 6.5 seconds, bringing the Miata to a fast finish when production ceased in the same year.

Even though all 3rd generation 2006 models all over the world now go with the name 'MX-5', the Miata will always be the true coupe that helped to accelerate the sports car appeal with today's roadsters.

Kyle McMullen
For more information and related vehicles, click here

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Arrow Right 2010 Mazda models
Mazda 3 4-Door
Mazda 3 5-Door
Mazda 5
Mazda 6
Mazda Axela Sport 1.5 S
Mazda BRE MX-5 Miata
Mazda CX-7
Mazda CX-9
Mazda MX-5 Miata
Mazda RX-8
Mazda Speed3
Mazda Tribute
2010 Mazda Concepts
Mazda MX-5 Superlight
Mazda Shinari Concept

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Mazda: 2000-2010
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Mazda
Monthly Sales FiguresVolume
April 201319,894 
March 201332,028 
February 201324,936 
January 201321,319 
December 201227,251 
November 201221,691 
October 201218,622 
September 201224,135 
August 201222,234 
July 201219,318 
June 201219,911 
May 201220,357 
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2
3
5
6
787
Chantez
Cosmo
CX-5
CX-7
CX-9
Miata
MPV
MX-3
RX-7
RX-8
RX3
Tribute

2011 MX-5 Miata Image Right2011 MX-5 Super20 Image Right2011 MX-5 Miata Special Edition Image Right2011 AutoSport MX-5 Miata Image Right
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