|FORZA HORIZON 3 LAUNCH COMES TO THE PETERSEN, FEATURING APPEARANCE BY KEN BLOCK|
|DJ Flow and Peanut Butter Wolf to spin music and kick off Forza Horizon 3 launch party at the Petersen Automotive Museum on Saturday, September 24th, 2016 from 3 PM to 7 PM. Free event will allow guests to be some of the first to experience the brand new game edition in the Forza franchise.
Los Angeles, Calif. (September, 2016) – The Petersen Automotive Museum will host the launch party for the next installment in the wildly popular Forza Horizon franchise, Forza Horizon 3. The ...[Read more...]|
|BMW CELEBRATES 100 YEARS OF PERFORMANCE AT THE PETERSON AUTOMOTIVE MUSEUM|
| ||• The Petersen will host some of BMW's greatest road and race cars through October 14.|
Woodcliff Lake, NJ, August 30, 2016 – In celebration of the BMW Group's 100th anniversary, BMW of North America and The Peterson Automotive Museum will feature 'BMW: 100 Years of Performance,' from September 1 through October 14th. The exhibit will showcase five of BMW's most memorable race and street cars including a 1970 ALPINA 2002ti racecar, a 1977 IMSA 320i Turbo race car driven by David Ho...[Read more...]
|The Petersen Automotive Museum's Newest Exhibit - Town Cars: Arriving In Style|
|As the evolution from horse-drawn carriage to the automobile was underway in the early 20th century, Town Cars quickly became a pillar of luxury, sophistication and an illustration of one's status – a counterpoint to the average, mass produced Ford Model T.
Los Angeles, (Feb. 18, 2014) – Known as 'Mr. Showmanship,' it's no wonder that Liberace not only owned a town car – a vehicle designed around status and opulence – but took it to the next, flashy level by covering the exterior ...[Read more...]|
|VIDEO REPORT: NISSAN IDX CONCEPT TOUR CONTINUED IN SUNNY SOCAL, AND THE FAN BASE GROWS|
|LOS ANGELES – After debuting in Tokyo and playing in Detroit, the acclaimed Nissan IDx Freeflow and IDx NISMO concepts held a three-date tour on the West Coast. It was a super-charged string of venues worthy of the world's biggest rock bands, at least in the auto-enthusiast world.
Along Abbot Kinney Boulevard in Venice, once described as the 'coolest block in America' by GQ magazine, fans of the concepts were able to get up close and personal with the cars, including speaking with designers a...[Read more...]|
|PETERSEN AUTOMOTIVE MUSEUM APPOINTS NEW CMO|
|Adam Langsbard, a veteran marketing pro with more than 20 years experience, has already helped launch the New Petersen's awareness and fundraising campaign and has locked in significant partnerships with Kia and Jaguar.
(November 12, 2013) – The Petersen Automotive Museum is pleased to announce its new Chief Marketing Officer, Adam Langsbard. Langsbard, who joined the Petersen team at an instrumental time for the museum as it undergoes a dynamic transformation from the inside ou...[Read more...]|