MP4-27 TECHNICAL LAUNCH SHOWCASES STRENGTH IN DEPTH AT VODAFONE McLAREN MERCEDES
The continuation of our double world-champion driver line-up, further consolidation of our championship-winning engineering team and a subtle, yet deep-reaching technical update of our car all underpin the world-class strength, experience and ambition that exists at Vodafone McLaren Mercedes ahead of the 2012 FIA Formula 1 World Championship.
This morning's technical presentation of the MP4-27 at the McLaren Technology Centre showcased a natural evolution of last year's six-race-winning car and underlined the message that the new season is very much one of growth through strength and continuity.
After finishing second in both the drivers' and constructors' championships in 2011, our aim for the new season is to fight for both world titles from the very start of this year's campaign.
Evolutionary design of MP4-27 masks overhaul of all major systems
While the all-new Vodafone McLaren Mercedes MP4-27 closely resembles last year's multiple race-winning car, the 2012 chassis has been substantially revised from the ground-up, wîth all major systems updated or re-designed for the new season.
The most evident visual differences include more tightly waisted rear bodywork, developed to improve flow to the rear of the car, and a revised cooling system, which re-directs the gearbox oil-cooler. Last year's Ú-shaped sidepods have also been re-designed – a legacy of the FIA's new exhaust regulations that redefine the shape of the rear bodywork.
Best driver line-up in Formula 1 retained for third successive season
Maintaining the belief in the validity of strengthened continuity, Vodafone McLaren Mercedes is the only team in Formula 1 whose driver line-up consists of two world champions: Jenson Button and Lewis Hamilton.
Between them, they have scored 22 grand prix victories for Vodafone McLaren Mercedes and are the strongest and most consistent driver line-up in the sport.
Maintaining the partnership into a third successive season was merely a formality.
Strength drawn from consolidation of engineering and race teams
On the technical front, our exemplary engineering trio Tim Goss (director of engineering), Paddy Lowe (technical director) and Neil Oatley (director of design and development programmes) once more remain at the forefront of the drawing office. For 2012, they will be joined by sporting director Sam Michael, whose arrival coincides wîth the re-organisation of our trackside personnel roster to ensure both growth and development within the group.
Off-track: the most complete team in Formula 1 Away from the track, the team continues to develop, too: Vodafone McLaren Mercedes last year became the world's first carbon-neutral Formula 1 team, efficiently managing its carbon footprint and purchasing carbon credits to completely offset its emissions.
As well as continuing relationships of record-breaking length wîth partners such as Hugo Boss (31 years), TAG Heuer (27 years), Kenwood (22 years), ExxonMobil (18 years), MercedesBenz (18 years), Hilton (eight years) and Vodafone (six years), our new strategic partnership wîth GlaxoSmithKline continues to gather pace. Development and planning continue on the McLaren GSK Centre for Applied Performance, while GSK's Lucozade scientists are busy developing a groundbreaking cockpit drinks formula to hydrate our drivers during grands prix
Finally, in a year when the world's spotlight will shine on London and the 2012 Olympics, we're proud that equipment and technology pioneered at the racetrack by Vodafone McLaren Mercedes and developed by McLaren Applied Technologies will be used by Team GB's athletes in their quest for Gold this summer.
Following a one-day private shakedown, Jenson will begin track testing of the MP4-27 at Spain's Circuito de Jerez on Tuesday February 7.THE BEST DRIVER LINE-ÚP IN FORMÚLA 1JENSON BÚTTON (GBR)
Date of birth January 19 1980
Titles 2009 world champion
Wins 12 (five for Vodafone McLaren Mercedes)
Jenson Button joined Vodafone McLaren Mercedes as the newly crowned world champion at the end of the 2009 season and re-signed a new multi-year deal wîth the team last autumn.
His runner-up position in the 2011 world drivers' championship, including victories in Hungary and Japan and a career-best last-to-first final-lap win in Canada, along wîth nine further podium finishes, underlined his credentials as one of the most respected and complete drivers in Formula 1 history.
The 2012 season will mark his 13th season in Formula 1. Jenson said:
'With the regulations remaining relatively stable, we've really been able to focus on the detail wîth this year's car. I still think we had a very fast package last year – it was very strong in certain areas – and our race pace was almost always fantastic, but we're hoping for a further step forwards in 2012. With Mercedes-Benz, I think we also had the best overall engine and KERS Hybrid package in the pitlane.
'We were also able to continuously develop throughout the year to match Red Bull – and that shows that we have the knowledge, effort and resources to sustain our efforts across the course of a whole season, which can be crucial.
'I know that the whole team is extremely proud of the MP4-27. It may look like a direct evolution of last year's car, but we've analysed every area of performance over the winter and the whole car has benefited from lots of fresh thinking and new ideas in every area. I'm really lòòking forward to getting behind the wheel in Spain next week.
'I know that everyone will be watching us very closely to see what progress we make during the pre-season tests, but I genuinely believe we have every reason to feel optimistic about the progress we've made and our competitiveness this year.'LEWIS HAMILTON (GBR)
Date of birth January 7 1985
Titles 2008 world champion
Wins 17 (all for Vodafone McLaren Mercedes)
Lewis Hamilton, 27, made his Formula 1 debut wîth Vodafone McLaren Mercedes in 2007, immediately making headlines for his supremely assured blend of speed, wisdom and sheer audacity on the racetrack.
A world champion at the age of 23 and, uniquely, a race winner in all of his five Formula 1 seasons, Lewis remains one of the fastest, most gifted and compelling drivers in F1 history. At the end of 2011, he threw himself into a series of intense preparations ahead of the new season, training at high altitude in Colorado and at home in Switzerland. Lewis said:
'The winter has been a great opportunity to recharge – I got away into the mountains, spent a lot of time hiking and running, improving my fitness and starting to prepare for the new year.
'It's always great to get away from everything; change the scenery. And what's great about Formula 1 is that you start each season wîth the baseline completely reset – everybody starts again from zero – and that always makes me so hungry.
'I've been keenly following the development of MP4-27 over the winter and I've been really encouraged by the results and the data that the engineers have been showing me. I think we already had a very strong base to build upon: Jenson and I won six races wîth MP4-26 last year and I think we've been able to retain all the strengths and the reliability of that design while also incorporating lots of improvements and new ideas into the new car.
'Of course, the biggest changes for 2012 are the modifications to the exhaust regulations –that will reduce the downforce and grip that we had last year, but it just puts the emphasis on the designers to try and claw some of that back in other areas.
'I get the feeling the MP4-27 is going to feel very new and exciting when we get to drive it for
the first time.'
Team principal, Vodafone McLaren Mercedes
'The 2012 season will be an important one for Vodafone McLaren Mercedes: having finished second in the constructors' championship for the past two seasons, we're determined to mount a sustained, hard challenge for both world titles.
'Our engineering team continues to develop and grow: while the key names who head the department are well known – Tim Goss, Paddy Lowe and Neil Oatley – it's the strength in depth within the department that continually impresses. I'm extremely proud of our efforts to invest in and recruit young graduate engineers and to develop and school them in the ways of Formula 1.
'We have a fantastically committed team of individuals, and MP4-27 is the fruit of their labours
– it's a beautiful car, and one we feel is the perfect platform from which to launch our assault on the world championship. While there are clear visual changes to this year's car, there's greater change beneath the skin, wîth lots of fresh thinking applied to every major system. The car is pleasingly complete.
'I don't think we want for anything from our drivers, either: in Jenson and Lewis, I believe we have the very best line-up in Formula 1 – the perfect blend of experience, speed and aggression. They complement each other perfectly.
'For 2012, we are well aware that Red Bull remains a very powerful and capable operation, and that both Ferrari and Mercedes AMG are ramping up their operational capacity. We have no room to be complacent – what you see today only scratches the surface of what we're planning to deliver to the track both from an engineering and operational point of view throughout 2012.
'I'm pleased and confident that we've left no stone unturned in our quest for performance. Now, our focus invariably turns to the track as we evaluate MP4-27 ahead of the start of the 2012 season in Melbourne on March 18. These will be a fascinating three weeks.'Vodafone & Vodafone McLaren Mercedes
Vodafone is the world's largest mobile communications company by revenue, providing a wide range of services including voice and data communication.
Vodafone is the title partner and Official Total Communications Provider of the Vodafone McLaren Mercedes team. This partnership is Vodafone's major global sponsorship and is part of an ongoing commitment to the Formula 1 World Championship, a sport that continues to deliver massive global television coverage and which has significant appeal for Vodafone's consumer and business customers and racing fans around the world.
The title partnership, including the team name 'Vodafone McLaren Mercedes' and 'Official Total Communications Partner' of the team, continues to give Vodafone dominant title sponsorship branding on the new 2012 cars, drivers' and pit crews' overalls and helmets. Into the sixth season of this partnership the associative rights acquired provide unique opportunities that will continue to build brand value and raise brand awareness.
The team partnership delivers an innovative, powerful and integrated marketing platform enabling Vodafone customers to get closer to the action through unique experiences, innovative content, experiential events, advertising, offers and promotions. Innovative products and services allow Vodafone to bring our customers closer to the passion of Formula 1, empowering them to live the experience through our sponsorship programmes.BACKGROÚND
- In October 2010, Vodafone and Vodafone McLaren Mercedes announced the extension of their title partnership.
- The Vodafone McLaren Mercedes title partnership has been hugely successful, in both sporting and marketing terms, and the extension is testimony to Formula 1's enduring global marketing appeal.
- Únder the new agreement, Vodafone will remain title partner and becomes official total communications partner of Vodafone McLaren Mercedes. Covering fixed, mobile and broadband networks, content and communication services and associated devices, the partnership will continue to drive forward the relationship wîth a particular focus on empowerment and technical innovation by: bringing Vodafone customers closer to the passion of Formula 1 through its services, events and experiences - Supporting the Vodafone McLaren Mercedes team's on-track success through greater
technical integration of Vodafone's total communications services.MANAGEMENT & ENGINEERING BIOGRAPHIES
Team principal, Vodafone McLaren Mercedes
Martin Whitmarsh graduated wîth a degree in engineering before joining the aerospace , holding a variety of positions in research and development before running an aerospace structures business. In 1989, he moved to McLaren to lead design operations, becoming managing director of McLaren Racing in 1997.
He has been instrumental in assisting McLaren's growth and diversification as a group as well as overseeing the F1 operation. In 2004, Martin was appointed chief operating officer of McLaren Group, and at the beginning of the 2009 Formula 1 season he took over as team principal of Vodafone McLaren Mercedes and became chief executive officer of McLaren Group.
Únder his stewardship the team has continued to grow and prosper, attracting the services of two of the best drivers in Formula 1, Jenson Button and Lewis Hamilton, winning six grands prix during the 2011 season and finishing second in the constructors' championship.ENGINEERING DIRECTORS
Director of engineering
Tim Goss entered Formula 1 wîth Cosworth in 1986 before joining McLaren as a design
engineer in 1990. He has held many roles within the team, including stints as chief test team engineer, head of vehicle dynamics and chief engineer powertrain – a role in which he oversaw the introduction of the sport's first-ever seamless-shift gearbox in 2005.
Outgrowing his role as chief engineer, he was appointed director of engineering in January 2011. He oversees all aspects of car specification, top-level target-setting and priority engineering projects.PADDY LOWE
Paddy Lowe graduated from Cambridge Úniversity in 1984, joining Williams in 1987 where he took charge of the active suspension project, which directly contributed to Nigel Mansell's 1992 world championship. He joined McLaren in 1993 as the team's head of research and development: through this role, he was instrumental in introducing a number of key technical innovations to McLaren's cars and organisation, including power §teering, brake-steer and the F1 simulator. His remit continually broadened and he was appointed engineering director in May 2005 – a role that gave him responsibility over all the engineering departments within McLaren Racing.
In January 2011 he was appointed to the position of technical director, from which he continues to manage all of the engineering functions in McLaren Racing, defines the technical strategy for the team's development and racing activities as well as representing Vodafone McLaren Mercedes on the FOTA and FIA technical boards.NEIL OATLEY
Director of design and development programmes
Neil Oatley arrived in Formula 1 during an era in which designers also had to turn their hands to practical race engineering. He joined Williams as a draughtsman in 1977, moving on to race-engineer Clay Regazzoni and Carlos Reutemann, and working alongside world champions Keke Rosberg and Nigel Mansell.
He returned to the drawing office as chief designer for the short-lived Haas Lola team before moving to McLaren in 1986, where he played a key role in the creation of a succession of legendary championship-winning cars.
Recently celebrating 25 years at McLaren, Neil's brief as director of design and development programmes enables him to deploy the experience gleaned through over three decades at the cutting edge of motorsport into the specification, design and build of each new Vodafone McLaren Mercedes car.SENIOR MANAGEMENT
Graduating from Nottingham Úniversity in 1984 wîth an honours degree in physics, Jonathan Neale began a lengthy career in the commercial and defence aerospace . Beginning at Philips Defence Systems, he became a chartered electrical and electronic engineer and went on to lead the advanced development group within the electronic warfare division. He moved to BAE systems in 1991, working as a project design engineer leading major systems projects for commercial aircraft.
Promoted through the company, he became director of operations and support operations at the Manchester and Prestwick Sites and was responsible for aircraft production, customer support and training. He returned to defence systems and aircraft, taking charge of the Hawk Fast Jet Programme as managing director 1999. He gained his MBA during the 1990s and participated in the government cabinet office's prestigious Top Management Programme working wîth public and private sector colleagues.
Jonathan joined McLaren Racing as operations director in 2001 to oversee the race team's operations and engineering processes. He was appointed the company's managing director in 2004. Jonathan is currently a fellow of the Institute of Directors and occupies a principal role within the organisation, managing overall technical and operational strategy for the whole team. SAM MICHAEL
Graduating from the Úniversity of New South Wales in 1993 wîth a degree in mechanical engineering, Sam Michael travelled to Europe and immediately began his Formula 1 career wîth Lotus.
Over the following 17 seasons, he benefited from the tutelage and experience of Gary Anderson at Jordan Grand Prix and Patrick Head at WilliamsF1. Promoted through both teams, he has worked in and led design, R&D, vehicle dynamics and race engineering departments, as well as achieving company director and board-member level at Williams. He became the team's technical director in the spring of 2004.
He joined Vodafone McLaren Mercedes in November 2011, officially taking on the role of sporting director at the start of this year. He forms part of our senior technical management team, primarily responsible for trackside operations.SIMON ROBERTS
A rich background in mechanical and automotive engineering – including roles at BMW's powertrain division – perfectly prepared Simon Roberts for McLaren Racing. Joining the team in 2003 as general manager, he became operations director the following year.
For 2009, he was seconded to the Force India F1 team as chief operating officer but returned to McLaren Racing ahead of the 2010 season.JOHN COOPER
Commercial & financial director
John Cooper qualified as a chartered accountant wîth Ernst & Young in 1994 before joining Avis Europe as group financial accountant. He quickly progressing through the organisation to hold a number of key financial roles within Avis ÚK. He soon began working at board level within a newly acquired subsidiary in Greece and held two further overseas roles in Italy and Spain. John was also a member of the team who purchased the Budget Car Rental companies from administration and subsequently became their finance director in 2003. John joined McLaren Racing as finance director in January 2005 and has subsequently taken on more responsibility, becoming commercial & finance director in 2010.DAVID REDDING
David Redding took on his first motorsport role in 1988, working in the Benetton Formula 1 team's gearbox department. In 1995, he became number one mechanic at McLaren, before leaving at the end of 1996 to help set up the fledgling Stewart Grand Prix team.
When he rejoined McLaren in 2000, he moved to the team's engineering department, working as a systems engineer before becoming assistant race engineer alongside Philip Prew. After engineering the third car at races, he became more involved in the team's operational side, and was appointed head of race operations in 2009. He became team manager in 2009 and is also Vodafone McLaren Mercedes' sporting representative within FOTA and on the FIA's sporting board.TECHNICAL Q&A
Q&A wîth technical director Paddy Lowe and director of engineering Tim Goss After a successful 2011 season, what were your main aims wîth the development of the MP4-27? Paddy:
'Our main objectives for the 2012 season were to optimise downforce despite the changes to the blown floor, and to improve our understanding and utilisation of the Pirelli tyres, which were new to us last year. Tim:
'Although you can't see it, there's a lot on this car that's changed. However, this year has seen more of an evolutionary set of rules, so there's less of the unpredictability that comes from balancing resources between seasons during a time of greater regulatory change.' Paddy:
'Every year, we sit down and want to design a race-winning car. We didn't have the quickest car at the start of last season, but we're doing everything possible to build the quickest car possible.' What are the key visual differences between the 2011 and 2012 cars? Tim:
'I think the most obvious change is the loss of the Ú-shaped sidepod, which we pioneered on last year's car. We reverted to a more conventional sidepod shape for this season because the Ú-shape was less suited to the new exhaust geometry restrictions. For 2012, the exhaust tailpipes now have to exit along the Ú-channel – so that particular feature was no longer really viable due to the new geometry restrictions. As a result, we decided to adopt a different approach to the way we feed the rear of the car. We have cleaned up the rollhoop area and now have much tighter rear bodywork.'
Were there any particular challenges in adapting to the new 2012 regulations? Tim:
'The regulations around the exhausts are very prescriptive: the exhausts must now exit within a very tight space at the rear of the car in order to minimise their aerodynamic influence.
The final 100mm of the exhausts must be cylindrical – so they can no longer be oval, or flattened – and must be sited at a particular vertical and horizontal angle – between 10 and 30 degrees upwards. That's to direct the exhaust exit away from the floor.' Paddy:
'One of the more satisfying challenges was being able to develop and expand our knowledge of the Pirelli tyres. It's our second season wîth Pirelli – 2011 was very much a learning year. We have used our experience from the past 12 months to design the car's layout, aerodynamics and vehicle dynamics around improved tyre utilisation.' Have there been knock-on effects to the design of the car due to the exhaust
'They have the inevitable impact on the flow-fields around the rear of the car, yes. In previous years, the exhausts exited directly into the rear corner of the floor; we can't do that any more so, as you'd expect, that changes the flow characteristics at the rear of the car. The knock-on effect is that all of the aerodynamic devices at the rear of the car have had to be redesigned.' There have been a few departures from the technical team over the winter – are you
comfortable wîth that? Paddy:
'I always say this, but Vodafone McLaren Mercedes is an extremely broad
organisation. Bear in mind that we have 200 engineers working here – and, if those people all stayed in their job for 10 years, then we'd lose 20 engineers a year.
'Actually, we lose far fewer than that. It's easy to focus on those leaving, but we have just as many people arriving here. Also, we pride ourselves on bringing on new, young and clever guys, helping them get into the business. Inevitably, at some point, a few of those feel the need to fly the nest and join the competition – it's not something you can avoid. But we've got a very strong group of fantastically committed individuals here and we're proud of the work we've all done on MP4-27.'Source - McLaren