1956 Mercury Monarch

Ford of Canada built the Monarch from 1946 to 1957 and from 1959 to 1961. The Monarch would later re-appear from 1975 to 1980. The 1975-80 Mercury Monarch was a badge-engineered version of the Ford Granada and was identical except for the headlights, taillights, grille, and some exterior and interior trim. During this time period, a total of 575,567 examples were built.

The early Monarch was a standalone brand name built specifically for the Canadian markets. It was a medium-priced vehicle that was dropped for 1958 when the Edsel was introduced. After the Edsel was poorly received, Ford re-introduced the Monarch for 1959. It was dropped again for the 1961 model year after the introduction of the similarly priced Ford Galaxie.

The Monarchs were similar to the Mercury's of the time and were given unique grilles, taillights and other trim to distinguish them. Names included Richelieu, Lucerne and Sceptre.

by Daniel Vaughan | Oct 2017