1964 Avanti R3  | 1964 Avanti R4 | 1964 Avanti R2 |
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The Avanti was introduced by Studebaker in late 1962 after an ultra-quick design program. Despite this, the Avanti has lived on as one of the most enduring and inspirational designs ever. Available in four versions, R1-R4 (R2 and R3 were supercharged). Engineer Eugene Hardig was put in charge of making the antiquated engine, drivetrain and chassis into performance products, and master stylist Raymond Loewy was put in charge of design, while company president Sherwood H. Egbert directed the whole effort. The Avanti caused a sensation among the crowd at the 1962 New York Auto Show, and the orders for the new Avanti soon outnumbered the orders for the also-new Chevrolet Corvette Sting Ray. Problems with getting the fiberglass bodies to fit, however, delayed production and many would-be Avanti owners bought a Corvette instead. The car was amazing on the track and it caught the attention of Paxton Products president Andy Granatelli. Granatelli added more high-performance gear to the existing supercharged R2 to make the 330 bhp supercharged R3 and the 280 bhp R4 with a 4-barrel carb. The Avanti was an amazing performer and the R3 broke 72 official stock car records at the Bonneville Salt flats. An experimental R5 'Due Cento' Avanti equipped with fuel injection and dual superchargers developed an incredible 575 hp (thats more than a Dodge Viper!) and went a top speed of 196 mph! The R5 was never produced. When the hi-po R3 and R4 Avantis officially debuted mid-year 1964, Studebakers fate as an auto manufacturer was already sealed. When Byers Burlingame took over as president from the ailing Sherwood Egbert, he soon announced that the main South Bend production facility would be closed and the stunning Hawk and Avanti models would cease being produced. Only nine R3 Avantis and no R4s left the factory. After two short years of Studebaker production, the Avanti continued to be produced in small numbers by private organizations who refused to let a great car die. The Avanti was produced almost uninterrupted until 1991. Recently, plans for another new Avanti have taken shape and Avantis are beginning to roll off the line again, for many inthusiasts around the world.
 | Sport Coupe |
By Daniel Vaughan | Oct 2010
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Power was supplied by a 289 cubic-inch, overhead valve V-8 that offered 240 horsepower thanks to the optional four barrel Carter carburetor and McCulloch supercharger.
This Studebaker Avanti was sold new in Knoxville, Tennessee and found a second owner in that same city. The current owner is only the car's third. It remains in original, unrestored condition.
Studebaker came into existence in the very early 1800's where they specialized in making wagons for the Union Army during the Civil War. The company later switched over to producing automobiles and by the 1920's had built a reputation for making a fairly good car at a reasonable price. As the 1920's came to a close, the Great Depression coupled with stiff competition made business difficult for the struggling Studebaker Company. An acquisition in 1928 of the Pierce-Arrow Company nearly sent them to bankruptcy. Though the Pierce-Arrow vehicles were some of the best in the industry, they had not done enough to stay competitive. They were supports of the six-cylinder engine while the rest of the competition had outfitted their vehicles with larger eight- and twelve-cylinder vehicles. By the time Pierce-Arrow began using the larger engines, their competition again changed their marketing plans and moved 'down-market', producing lines of inexpensive cars in order to stimulate sales.
During the late 1930s the Studebaker was again able to turn a profit and their business began to prosper. After World War II they were the first American company to introduced new and dramatic designs while their competition continued to create outdated vehicles. By the close of the 1950s, the Studebaker Company was once again faced with staggering sales. In an attempt to redirect their misfortune, Raymond Loewy, a renowned industrial designer, was hired to create a performance car. With the help of three other designers, Loewy began creating a new vehicle that would surly resurrect the troubled company. Locked in a private cottage for two weeks, the team was able to create a clay model accompanied by detailed drawings which they presented to Studebaker.
Studebaker quickly began creating the car but since money was scarce, the company performed many cost-cutting measures such as modifying a Studebaker Lark convertible chassis and using that as the basis for the vehicle. By 1962 the car was ready and dubbed the Avanti, Italian for 'forward'. It was an instant love-or-hate design. Since this was to be a performance car, Studebaker employed the services of Andy and Joe Grantelli to modify the engine. In forty-days the task was completed and the result was a power-plant that could propel the Avanti to a top speed of 171.10 miles per hour, which it achieved on a clocked-run at the Nevada desert. Further fine tuning of the engine, chassis, and body gave the engine the name 'R3'.
Though it had captured the title of 'fastest production car in America' it failed to generate sales. The styling of the vehicle was too much for buyers to bare. In total, only nine examples of the Avant R3 were ever ordered. The company was forced to close its doors on December 9th, 1963 and production ceased. Production of the Studebaker Lark continued for two more years in Canada.
By Daniel Vaughan | Sep 2012
For more information and related vehicles, click hereDuring the late 1930s the Studebaker was again able to turn a profit and their business began to prosper. After World War II they were the first American company to introduced new and dramatic designs while their competition continued to create outdated vehicles. By the close of the 1950s, the Studebaker Company was once again faced with staggering sales. In an attempt to redirect their misfortune, Raymond Loewy, a renowned industrial designer, was hired to create a performance car. With the help of three other designers, Loewy began creating a new vehicle that would surly resurrect the troubled company. Locked in a private cottage for two weeks, the team was able to create a clay model accompanied by detailed drawings which they presented to Studebaker.
Studebaker quickly began creating the car but since money was scarce, the company performed many cost-cutting measures such as modifying a Studebaker Lark convertible chassis and using that as the basis for the vehicle. By 1962 the car was ready and dubbed the Avanti, Italian for 'forward'. It was an instant love-or-hate design. Since this was to be a performance car, Studebaker employed the services of Andy and Joe Grantelli to modify the engine. In forty-days the task was completed and the result was a power-plant that could propel the Avanti to a top speed of 171.10 miles per hour, which it achieved on a clocked-run at the Nevada desert. Further fine tuning of the engine, chassis, and body gave the engine the name 'R3'.
Though it had captured the title of 'fastest production car in America' it failed to generate sales. The styling of the vehicle was too much for buyers to bare. In total, only nine examples of the Avant R3 were ever ordered. The company was forced to close its doors on December 9th, 1963 and production ceased. Production of the Studebaker Lark continued for two more years in Canada.
By Daniel Vaughan | Sep 2012
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 1963
Studebaker
models |
| Studebaker Avanti |
| Studebaker Gran Turismo Hawk |
| Studebaker Lark Eight Daytona |
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| 1964 Avanti R3 | 1964 Avanti R4 | 1964 Avanti R2 |
