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Volvo Announces Pricing for 2004 S60 R and V70 R at the Greater Los Angeles Auto Show
Los Angeles, CA (January 3, 2003) - Volvo Cars of North America, LLC (VCNA) announced its aggressive pricing strategy today for the Volvo S60 R and V70 R, the most powerful and sporting production vehicles in the company's history. With a manufacturer's suggested retail price (MSRP) of $36,825 for the S60 R and $38,325 for the V70 R, these two performance cars are set to go head-to-head wîth the BMW 330xi and Audi A4 3.0 quattro, and represent an incredible value in the marketplace.Taking center stage at The Greater Los Angeles Auto Show for its North American debut is the V70 R, the production version of the Performance Concept Car 2 (PCC2), which was unveiled here at the 2001 show. 'The V70 R reinforces Volvo's heritage of providing premium vehicles that cater to active lifestyles,' commented Vic Doolan, President and CEO of Volvo Cars of North America. 'It's the perfect companion to the original cross-over wagon, the XC70, and our award winning XC90 SÚV.'
'As wîth our entire 2003 lineup, the V70 R and S60 R continue Volvo's commitment to offering great value without compromising safety, style, and comfort,' Doolan continued. 'These cars, however, take performance and technology to a level not previously found in any production Volvo.'
With its 300-horsepower inline 5-cylinder engine, active Four-C (Continuously Controlled Chassis Concept) and a new 6-speed close-ratio manual transmission, the V70 R and S60 R represent the halos of the Volvo lineup. The S60 R, wîth its smaller coupe-like body is tuned for the true enthusiast driver, yet its four doors and roomy interior make it the perfect transport for four adults. The V70 R's estate body makes the task of hauling all of life's necessities possible, albeit at a much faster pace.
Performance and technology, however, never take precedence over safety. Both cars come standard wîth anti-lock Brembo brakes wîth four piston calipers, dual-stage front airbags, side airbags, and inflatable side curtains for both front- and rear-seat passengers. Passive safety is also addressed wîth Volvo's SIPS (Side Impact Protection System) and WHIPS (Whiplash Protection Seating System).
The V70 R and S60 R expand the already popular Volvo V70 and S60 model lines, which also includes the award-winning XC90 SÚV, the flagship S80 luxury sedan, the rugged XC70 Cross Country, C70 Convertible and the compact S40 and V40 models.
VCNA provides marketing, sales, service, technology, and training to Volvo automobile retailers in the Ú.S., Canada, Mexico, and Puerto Rico.Source - Volvo
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 2003
Volvo
models |
| Volvo C70 |
| Volvo S40 |
| Volvo S80 |
| Volvo V70 |
| Volvo XC70 |
| Volvo XC90 | 2003 Volvo Concepts |
| Volvo PCC2 |
| Similar Automakers | |
| Honda | Jaguar |
| Nissan | Saab |
| Subaru | Toyota |
| Volkswagen | |
| Similarly Sized Vehicles from 2003 |
| Acura NSX |
| Acura RL |
| Acura TL |
| Aston Martin DB7 GT |
| Aston Martin DB7 Vantage |
| Audi S4 |
| BAR 005 |
| BMW 5 Series |
| BMW Z4 |
| Bristol Project Fighter Concept |
| Volvo: 2001-2010 |
| Similar Automakers |
| Volvo History |
| Other models by Volvo |
| Manufacturer Website |
| Vehicle Recall Information |
| Related Articles and Event Coverage |
| 2003 Detroit MI |
| 2003 Harrisburg PA |
| 2003 New York City, NY |
| 2002 Washington DC |
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| 122 780 C30 | C70 P 1800 P120 | PV PV4 S40 | S60 S70 S80 | Series 200 V40 V50 | V60 V70 XC60 | XC90 |
| 2002 S60 PCC | 2004 S60 |
