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SÚBARÚ INTRODÚCES BAJA TÚRBO AT NEW YORK INTERNATIONAL AÚTO SHOW
-- Third Version of Únique Crossover Model Powered by a 210-Horsepower Engine--
NEW YORK, April 17, 2003 -- Subaru of America, Inc., the only manufacturer to have all-wheel drive as standard equipment on every vehicle they make, today introduced the Baja Turbo at the New York International Auto Show. Baja Turbo is the third version of the brand's unique crossover vehicle that blends the versatility and ruggedness of a compact 4-door pickup truck wîth the driving dynamics, safety and comfort of a passenger car. Powered by a 210-horsepower 2.5-liter intercooled turbo boxer engine, Baja Turbo gives new definition to "sport plus utility," adding an element of driving fun absent in compact truck-based vehicles.
Baja Turbo is the third new turbocharged model that Subaru has introduced for 2004 MY: Forester 2.5 XT was introduced at the Chicago Auto Show, and the 300-horsepower Impreza WRX STi at the North American International Auto Show in Detroit in January. These three models, along wîth the Impreza WRX, underscore the brand's high-performance product strategy that's reinforced by more than a decade of rally-winning experience. All turbocharged Subaru models feature a functional hood scoop that feeds outside air to an engine-mounted intercooler.
The Baja models follow in the pioneering tire tracks of the Subaru Outback, the World's First Sport-Útility Wagon©. Outback sparked the trend in crossover vehicles that combine positive attributes of a sport-utility vehicle wîth the handling, ride comfort and fuel efficiency of a passenger car.
The Baja models deliver many of the practical benefits of a 4-door compact pickup truck, but wîth the kind of responsive handling and ride comfort that eludes truck-based vehicles. The practical size makes Baja easy to maneuver, while still offering cargo-carrying versatility not possible in a sedan or wagon. Baja models share a family resemblance wîth Outback, including enlarged front fenders, four-beam multi-reflector headlights (two-beam on Baja Sport), large foldable mirrors and integrated foglights wîth stone guards. In addition to the functional hood scoop, Baja Turbo is distinguished by new-design 16-inch aluminum-alloy wheels.
SwitchbackTM System Gives Baja the Work Ethic of A Pickup The key to the Subaru Baja models versatility is the Subaru-designed SwitchbackTM system that provides the ability to reconfigure the rear seating area, as well as the cargo bed, to meet a variety of needs when transporting people and cargo.
Subaru designed Baja wîth the active-lifestyle person in mind. The rear seatbacks fold down to add interior storage, and the Switchback panel between the cargo bed and interior section can be lowered to then extend the cargo area length. The expandable 41.5-inch pickup bed can handle a variety of outdoor equipment, such as mountain bikes, surfboards or scuba gear. Lowering the tailgate and attaching the optional Subaru accessory bed extender lengthens the bed to over 58 inches inches. Then, lowering the rear seat and Switchback cargo bed door can provide a maximum load floor length of over 90 inches for carrying long items.
Subaru equipped the Baja bed for rugged usage. An integrated bed liner provides durability and allows easy cleaning, and other useful features include bed sport bars, a dual-illumination bed light and four tie-down hooks. A swing-down rear license plate bracket, carried over from the ST-X concept vehicle, keeps the plate visible when driving wîth the tailgate lowered. Baja also comes standard wîth roof rails and cross bars, and Subaru offers attachments for carrying bicycles, skis, kayaks and snowboards.
The Comfort Zone
Inside, Baja Turbo is more like a sport sedan than a pickup. All Baja models are configured strictly as 4-passenger vehicles. The rear seating area provides each passenger wîth the feeling of personal space and comfort, further distinguishing Baja models from the more utility-oriented models on the market. Dark smoke tinted rear door glass and rear window glass reinforce this ambience. A rear-seat console box in the seat bottom integrates dual cupholders.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the Únited States. Subaru is the only manufacturer to have all-wheel drive as standard equipment on every vehicle they make. Subaru has been the best-selling import wagon in America for the past 20 years, based on R.L. Polk & Company new vehicle retail registration statistics calendar year-end 2002. Source - Subaru Media
-- Third Version of Únique Crossover Model Powered by a 210-Horsepower Engine--
NEW YORK, April 17, 2003 -- Subaru of America, Inc., the only manufacturer to have all-wheel drive as standard equipment on every vehicle they make, today introduced the Baja Turbo at the New York International Auto Show. Baja Turbo is the third version of the brand's unique crossover vehicle that blends the versatility and ruggedness of a compact 4-door pickup truck wîth the driving dynamics, safety and comfort of a passenger car. Powered by a 210-horsepower 2.5-liter intercooled turbo boxer engine, Baja Turbo gives new definition to "sport plus utility," adding an element of driving fun absent in compact truck-based vehicles.
Baja Turbo is the third new turbocharged model that Subaru has introduced for 2004 MY: Forester 2.5 XT was introduced at the Chicago Auto Show, and the 300-horsepower Impreza WRX STi at the North American International Auto Show in Detroit in January. These three models, along wîth the Impreza WRX, underscore the brand's high-performance product strategy that's reinforced by more than a decade of rally-winning experience. All turbocharged Subaru models feature a functional hood scoop that feeds outside air to an engine-mounted intercooler.
The Baja models follow in the pioneering tire tracks of the Subaru Outback, the World's First Sport-Útility Wagon©. Outback sparked the trend in crossover vehicles that combine positive attributes of a sport-utility vehicle wîth the handling, ride comfort and fuel efficiency of a passenger car.
The Baja models deliver many of the practical benefits of a 4-door compact pickup truck, but wîth the kind of responsive handling and ride comfort that eludes truck-based vehicles. The practical size makes Baja easy to maneuver, while still offering cargo-carrying versatility not possible in a sedan or wagon. Baja models share a family resemblance wîth Outback, including enlarged front fenders, four-beam multi-reflector headlights (two-beam on Baja Sport), large foldable mirrors and integrated foglights wîth stone guards. In addition to the functional hood scoop, Baja Turbo is distinguished by new-design 16-inch aluminum-alloy wheels.
SwitchbackTM System Gives Baja the Work Ethic of A Pickup The key to the Subaru Baja models versatility is the Subaru-designed SwitchbackTM system that provides the ability to reconfigure the rear seating area, as well as the cargo bed, to meet a variety of needs when transporting people and cargo.
Subaru designed Baja wîth the active-lifestyle person in mind. The rear seatbacks fold down to add interior storage, and the Switchback panel between the cargo bed and interior section can be lowered to then extend the cargo area length. The expandable 41.5-inch pickup bed can handle a variety of outdoor equipment, such as mountain bikes, surfboards or scuba gear. Lowering the tailgate and attaching the optional Subaru accessory bed extender lengthens the bed to over 58 inches inches. Then, lowering the rear seat and Switchback cargo bed door can provide a maximum load floor length of over 90 inches for carrying long items.
Subaru equipped the Baja bed for rugged usage. An integrated bed liner provides durability and allows easy cleaning, and other useful features include bed sport bars, a dual-illumination bed light and four tie-down hooks. A swing-down rear license plate bracket, carried over from the ST-X concept vehicle, keeps the plate visible when driving wîth the tailgate lowered. Baja also comes standard wîth roof rails and cross bars, and Subaru offers attachments for carrying bicycles, skis, kayaks and snowboards.
The Comfort Zone
Inside, Baja Turbo is more like a sport sedan than a pickup. All Baja models are configured strictly as 4-passenger vehicles. The rear seating area provides each passenger wîth the feeling of personal space and comfort, further distinguishing Baja models from the more utility-oriented models on the market. Dark smoke tinted rear door glass and rear window glass reinforce this ambience. A rear-seat console box in the seat bottom integrates dual cupholders.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered near Philadelphia, the company markets and distributes all-wheel drive Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the Únited States. Subaru is the only manufacturer to have all-wheel drive as standard equipment on every vehicle they make. Subaru has been the best-selling import wagon in America for the past 20 years, based on R.L. Polk & Company new vehicle retail registration statistics calendar year-end 2002. Source - Subaru Media
The Subaru Baja was produced from 2003 through 2006. It was a very unique vehicle that had all-wheel drive, seating for four, and an open-bed. It was a combination of a passenger vehicle with the versatility of a pickup truck.
There have been similar designs in the past, such as Subaru's BRAT four-wheel drive vehicle that was produced from 1978 through1 1987, the Ford Ranchero, and Chevy El Camino.
Over four and a half years, only 30,000 examples were sold. Subaru had hoped for 24,000 units per year.
By Daniel Vaughan | May 2008
For more information and related vehicles, click hereThere have been similar designs in the past, such as Subaru's BRAT four-wheel drive vehicle that was produced from 1978 through1 1987, the Ford Ranchero, and Chevy El Camino.
Over four and a half years, only 30,000 examples were sold. Subaru had hoped for 24,000 units per year.
By Daniel Vaughan | May 2008
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 2004
Subaru
models |
| Subaru Forester |
| Subaru Impreza |
| Subaru Impreza WR1 |
| Subaru Impreza WRC |
| Subaru Impreza WRX Bosal |
| Subaru Legacy |
| Subaru Outback | 2004 Subaru Concepts |
| Subaru B9SC |
| Similar Automakers | |
| Honda | Jaguar |
| Nissan | Saab |
| Toyota | Volkswagen |
| Volvo | |
| Similarly Sized Vehicles from 2004 |
| Acura RSX |
| Acura RSX Concept |
| Acura TSX |
| Alfa Romeo 147 |
| Alfa Romeo 156 GTA |
| Audi A4 |
| Audi S4 |
| BMW 3-Series |
| Chevrolet Cavalier |
| Chevrolet Malibu |
| Subaru: 2001-2010 |
| Similar Automakers |
| Subaru History |
| Other models by Subaru |
| Manufacturer Website |
| Vehicle Recall Information |
| Related Articles and Event Coverage |
| 2003 New York City, NY |
| 2003 Washington DC |
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| 360 Baja | BRZ Forester | Impreza Legacy | Outback Pleo | SVX Tribeca | Vivio XT | XV Crosstrek |
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