1954 Mercury Monterey XM-800 Concept 1954 Mercury Monterey XM-800 Concept 1954 Mercury Monterey XM-800 Concept

Image credits: Mercury

This 1954 Mercury Monterey XM800 was first shown to the public at the 1954 Detroit Auto Show. It was built for Ford by Creative Industries of Detroit, Michigan and was designed by the Mercury pre-production studio with John Najjar serving as the studio manager. Elwood Engle worked on the project as well, serving as a consultant assigned by George Walker's design firm.

Benson Ford promoted the idea of creating the car as a second Mercy car line which could compete with Buick, Pontiac, and Oldsmobile. Promotional material of the time stated 'advanced design, engineered to go into volume production.'

The vehicle was never put into production. Rather, Mercury was made into a distinct mid-sized car and the Edsel division was made into its own marque.

The car was promoted throughout the year at various auto shows. It was also featured in the 1954 20th Century Fox Film entitled Woman's World, starring Clifton Webb, Van Heflin, Cornel Wilde, Fred MacMurray, June Allyson and Lauren Bacall. A model of the car was made famous by appearing in boxes of Post's Grape Nuts Flakes.

The XM 800 was donated to the University of Michigan's Automotive Engineering Lab in 1957 for training and inspiration. It was later sold at auction and the history of the vehicle was lost for a period of time. It was later discovered in a barnyard and now resides in the Bortz Dream Car Collection.
An automobile marque of the Ford Motor Company, Mercury was founded in 1939 with the purpose to market entry-level-luxury vehicles that were slotted in between Ford-branded regular models and Lincoln-branded luxury vehicles. All Mercury models are today based on Ford platforms. The Mercury name is derived from ‘messenger of the gods' of Roman mythology. In the beginning years, Mercury was known for performance.

The 1950 full-size near-luxury car Mercury Monterey represented a choice that the Ford Motor Company had to make. At the time General Motors and the Chrysler Corporation were producing a plethora of ‘hardtop convertibles' and Ford realized that it couldn't convert its year-old bodies into hardtop models at a reasonable cost. Determined not to stand idly by as GM and Chrysler attempted to dominate the car market with its attractive new pillarless coupes.

Ford decided that the only solution was to customize existing two-door bodies into a new line of specialty models. These included the Ford Crestliner, Lincoln Capri and Lido, and the Mercury Monterey.

All of these vehicles were developed from the same formula with grained top coverings that were harmonized with a very limited number of pain colors. Color-coordinated interiors also matched the external theme, while special trim and badging were used both inside and out.

Responsible for the Mercury Monterey's special touches, William Schmidt took over the design work. A choice of either canvas or vinyl roof coverings were offered on the all new custom coupe, along with either fabric-and-leather or all-leather seats. A deluxe steering wheel was showcased, and bright trim edged the windows on the inside.

The base price of a 1950 Mercury Monterey was $2,146. Mercury's flagship sedan from 1950 through 1974, the classic ‘Monterey' was considered to be '4,000 lbs. of Pure Decadence.' Still coveted even today, the sleek lines of those earlier models makes the Monterey a popular collectable classic.

Featuring the same chassis and running gear used on all other Mercurys, the Monterey featured a 118-inch wheelbase that ran between coil-and-wishbone suspension up front and leaf springs under a live axle in the rear. Achieving 110 bhp, the Monterey received its power from an L-head V-8 that displaced 255.4 cubic inches.

In early 1951, Ford decided to replace the Crestliner with the first hardtop, regardless of the cost. For 1952 Mercury and Lincoln came out with all-new bodies that were designed to include hardtops.

The Monterey name continued on, but on a premium series of Mercury's in three body styles. The Monterey later shared the same body style with the slightly more upscale Marquis, the Montclair, and the Park Lane. After the 1968 model year, the Montclair and Park were eliminated from the lineup. The Marquis-Monterey body eventually shared the same body as the Ford Galaxie, the Ford Custom and the Ford LTD.


From 1961 through 1963, the Mercury Monterey was sold in Canada as the Mercury Meteor. Available in three trim lines, the Meteor was sold as the LeMoyne, the Montcalm and Rideau. After the United States Monterey was retired, Canadian Meteors were still marketed from 1964 until 1976. They were re-badged Marquis models following the deletion of the U.S. model Monterey in 1974.

The Monterey nameplate was resurrected in 2004 for a minivan, though it was essentially a re-badged Ford Freestar with more features and newly modified cosmetic features. The Monterey comes with a high level of equipments and several styling cues from Mercury. These minivans were made to fill the gab in Mercury's vehicle lineup following the discontinuation of the Mercury Villager. Offered in only one trim level, for 2006 Mercury Monterey was offered in the fully-loaded Luxury edition.

The Luxury edition was featured in front-wheel drive, and is powered by a 4.2 liter V6 engine that was matched with four-speed automatic transmission and anti-lock braking system. The inside of the Monterey featured amazing standard features such as cloth upholstery, dual-zone air conditioning, first and second row captain's chairs, power sliding doors, tilting steering wheel and much more.

The all new Monterey also came with a great safety warranty. Standard occupant-sensing front passenger airbag, heated power-adjustable side mirrors that featured built-in warning/turn signals, perimeter anti-theft system, and Safety Canopy curtain and side-impact air bags. Optional features were Traction Control and Advancetrac electronic stability control.

Jessica Vaughan

1954 Mercury Monterey XM-800 Concept

Year1954
MakeMercury
ModelMonterey XM-800 Concept
Body StyleSedan
Engine LocationFront
Drive TypeRear Wheel
Production Years for Series1950 - 1970
Combined MPG0.00
Introduced At1954 Detroit Auto Show

Engine  
Engine ConfigurationV
Cylinders8
Aspiration/InductionNormal


 
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