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2004 Audi RSQ Concept news, pictures, and information | ||
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An Audi for the Year 2035: In 'I, ROBOT' Will Smith Races in an Audi RSQ Sports Coupe
- Together wîth Twentieth Century Fox, Audi raises product placement to a new level
- German premium automobile manufacturer develops spectacular concept car specially for this film
- Fox releases motion picture event in the Ú.S. on 16th July; an August release in Germany
NEW YORK, and INGOLSTADT, Germany, April 7 /PRNewswire/ -- Audi tackles its most ambitious product placement project ever: For the epic event motion picture 'I, ROBOT,' Audi Design developed the spectacular vehicle, which helps leading actor Will Smith -- a homicide detective in the year 2035 -- solve a mystery that could have grave consequences for the human race. Fox releases 'I, ROBOT' in the Ú.S. on July 16; the film arrives in Germany in August.
In the near future, technology and robots are a trusted part of everyday life. In 'I, ROBOT,' that trust is broken and one man, alone against the system, sees it coming. The film employs spectacular visual effects and innovations beyond any ever put on screen, to bring a world of robots to life. The film is directed by Alex Proyas (Dark City, The Crow) and is set in a world created by famed science fiction writer Isaac Asimov in his short story collection 'I, ROBOT.'
For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. Audi engineers created a car for 'I, ROBOT's' incredible world of 2035.
The resulting Audi RSQ sport coupe is a visionary interpretation of Audi's typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end wîth the typical single-frame grille in the movie.
The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story's police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle.
In addition to the RSQ concept car, Audi supplied further series-production cars which appear -- in disguised shapes -- in the movie's traffic scenes. Audi also supplied the interior mock-up used for interior car scenes.
With this project Audi opens up a new chapter in product placement. Previously, Audi has always supplied volume-production cars to movie productions. In individual cases, such as 'Mission: Impossible II,' these cars were even used in movies before their market launch. With 'I, ROBOT' and the systematic development of a 'car of the future,' Audi goes far beyond its previous product placement activities.
Audi has been participating as an automobile partner in major movie productions for many years. In addition to John Frankenheimer's action classic 'Ronin' wîth Jean Reno and Robert De Niro (1998), Audi played the automobile lead in 'The Insider' (1999) featuring Academy Award(R) Winner Russell Crowe, 'Mission Impossible II' (starring Tom Cruise, 2000), 'The Mothman Prophecies' (starring Richard Gere, 2002), 'About a Boy' (starring Hugh Grant, 2002) and Reese Witherspoon's 'Legally Blond 2' (2003).Source - PRNewswire
- Together wîth Twentieth Century Fox, Audi raises product placement to a new level
- German premium automobile manufacturer develops spectacular concept car specially for this film
- Fox releases motion picture event in the Ú.S. on 16th July; an August release in Germany
NEW YORK, and INGOLSTADT, Germany, April 7 /PRNewswire/ -- Audi tackles its most ambitious product placement project ever: For the epic event motion picture 'I, ROBOT,' Audi Design developed the spectacular vehicle, which helps leading actor Will Smith -- a homicide detective in the year 2035 -- solve a mystery that could have grave consequences for the human race. Fox releases 'I, ROBOT' in the Ú.S. on July 16; the film arrives in Germany in August.
In the near future, technology and robots are a trusted part of everyday life. In 'I, ROBOT,' that trust is broken and one man, alone against the system, sees it coming. The film employs spectacular visual effects and innovations beyond any ever put on screen, to bring a world of robots to life. The film is directed by Alex Proyas (Dark City, The Crow) and is set in a world created by famed science fiction writer Isaac Asimov in his short story collection 'I, ROBOT.'For the first time ever, Audi developed a car specifically for a major Hollywood motion picture. Audi engineers created a car for 'I, ROBOT's' incredible world of 2035.
The resulting Audi RSQ sport coupe is a visionary interpretation of Audi's typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end wîth the typical single-frame grille in the movie.
The RSQ includes special features suggested by movie director Alex Proyas. The mid-engined sports car operated by the story's police department, races through the Chicago of the future not on wheels but on spheres. Its two doors are rear-hinged to the C-posts of the body and open according to the butterfly principle.In addition to the RSQ concept car, Audi supplied further series-production cars which appear -- in disguised shapes -- in the movie's traffic scenes. Audi also supplied the interior mock-up used for interior car scenes.
With this project Audi opens up a new chapter in product placement. Previously, Audi has always supplied volume-production cars to movie productions. In individual cases, such as 'Mission: Impossible II,' these cars were even used in movies before their market launch. With 'I, ROBOT' and the systematic development of a 'car of the future,' Audi goes far beyond its previous product placement activities.
Audi has been participating as an automobile partner in major movie productions for many years. In addition to John Frankenheimer's action classic 'Ronin' wîth Jean Reno and Robert De Niro (1998), Audi played the automobile lead in 'The Insider' (1999) featuring Academy Award(R) Winner Russell Crowe, 'Mission Impossible II' (starring Tom Cruise, 2000), 'The Mothman Prophecies' (starring Richard Gere, 2002), 'About a Boy' (starring Hugh Grant, 2002) and Reese Witherspoon's 'Legally Blond 2' (2003).Source - PRNewswire| INFINITI SALES INCREASE 56.8 PERCENT IN JULY | |
| Luxury automaker's best July since 2005, Infiniti G Sedan sets new July record while all-new Infiniti JX luxury crossover continues strong sales - FRANKLIN, Tenn., Aug. 1, 2012 - Infiniti today reported U.S. sales of 11,619 units for July, an increase of 56.8 percent versus 7,410 units a year earlier. Calendar year-to-date Infiniti sales of 65,996 are up 20.7 percent compared to the 54,678 units sold during the same period last year. Highlights of Infiniti's sales for Jul...[Read more...] | |
| Audi factory drivers look into the future with a digital rear-view mirror | |
 | • Advanced AMOLED technology provides clear vision • Significant contribution to active safety in the Audi R18 • Three more weeks to go before the start of the Le Mans 24 Hours Ingolstadt, May 24, 2012 – When the Audi factory drivers tackle the Le Mans 24 Hours (June 16/17, 2012) a very special technology will enhance their vision. Used for the first time in a closed LMP sports prototype, the digital rear-view mirror provides a clear view of the rear and thus ...[Read more...] |
| 1961 Targa Florio: Porsche Dominance, Ferrari Victorious | |
 | The first race held on the island of Sicily that included an automobile would take place between the car, a bicycle and a horse. Although the gentleman on the bicycle would drop out rather early due to leg cramps constantly going up and down on the mountainous roads, the battle between the de Dion motor tricycle and the horse would be an intriguing one. In the end, the same principles that played out in that first race would come into play many years later when the island hosted the 1961 Targa F...[Read more...] |
| The Champion in Touring Car Racing : The BMW M3 | |
 | In August 1985, a rumour surfaced in motor magazine Auto-Deutschland which emanated from a new sports car. An A Group Car from BMW that was a thoroughbred racing car according to the rules but was also to be produced in a version licensed to drive on open roads for everyday use. Speculation about this dream car that could take to normal roads and was intended for the 'Most dynamic among BMW 3 Series drivers' was right on target. But the pundits missed the mark about the motor-sport car by a mile...[Read more...] |
| Auctions America By RM's 2012 Auburn Spring Auction | |
 | 'Variety' is the buzzword for this year's Auctions America by RM June 1-3 Auburn Spring auction, which will offer a huge range of collector vehicles and an enormous private collection of automotive memorabilia. More than 600 American muscle cars, Classics, foreign sports cars and hot rods will cross the block at the historic Auburn Auction Park, the company's national headquarters in Auburn, Indiana. 'Last year was our first spring event at the park,' said Auctions America by RM's President ...[Read more...] |
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