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2005 Chevrolet S3X Concept

Chevrolet will strengthen its global growth strategy with the introduction of a new range of small, compact and midsize vehicles throughout Europe , beginning in January 2005. Initially the product will be developed for Europe by GM Daewoo Auto & Technology Company Ltd. (GM DAT) in South Korea, but over time additional models will be introduced from other facilities within GM's worldwide manufacturing network. This reflects GM's strategy to increasingly position Chevrolet as its affordable entry-level brand for developed markets, and a volume mainstream brand for emerging markets.

Chevrolet cars built by GM DAT are already sold in several markets in Central and Eastern Europe, in North and South America, in several Asian markets and South Africa. Sales of these Chevrolet cars have exceeded expectations. Ongoing investments in the South Korean operations of 1.5 billion ÚS Dollars underline GM's confidence in GM DAT's design, engineering and manufacturing capabilities. At the Paris Motor Show, the S3X concept car will offer a preview of possible styling cues for future Chevrolet models. When the production version is launched in 2006, it will be the first diesel-powered Chevrolet in Europe. The new Chevrolet Europe organization is formed from the current European GM Daewoo infrastructure and will be responsible for the launch and subsequent sale of Chevrolet cars. Chevrolet will offer its customers a pan-European network of over 1,800 outlets. Existing Daewoo owners will continue to enjoy the same terms of warranty. Their vehicles will be serviced at the same retailers and service outlets selling the new Chevrolet line-up. The new organization will align its activities with the overall GM Europe Sales, Marketing & Aftersales organization. Jonathan Browning, GM Europe Vice President of Sales, Aftersales & Marketing said, 'Chevrolet has a global presence in more than 70 countries with sales last year of over 3.6 million vehicles. The new range of Chevrolet cars will provide the affordable entry brand in GM's new European product strategy as we move forward with Opel/Vauxhall supported by Saab, Corvette and Cadillac'.

Erhard L. Spranger, Executive Director of Chevrolet Europe, said, 'We now have a product range that has the potential to grow beyond its previous limits and we can realise that potential growth in Europe much faster as part of a worldwide brand. Chevrolet provides a strong growth opportunity'. The current line-up of North American built Chevrolets is sold in all EÚ countries, along with Switzerland and Norway . Distribution of the Chevrolet Trailblazer, Trans Sport and Tahoe will remain the sole responsibility of GM's partner, the Kroymans Corporation, based in The Netherlands. Chevrolet S3X The S3X show car rings in a new era for vehicles designed, engineered and manufactured by GM Daewoo in South Korea. The S3X, sold under some of GM's most prestigious brands such as Buick, Chevrolet, Daewoo and Pontiac, features environmentally friendly hybrid technology, giving a glimpse into potential future propulsion systems. When the production version is launched in early 2006, it will be the first diesel-powered vehicle sourced from GM Daewoo It also will be the first vehicle in the lineup to be developed entirely by the two-year-old company in South Korea. The S3X also offers a preview of possible styling cues for future Chevrolet models. The eye-catching SÚV (length/width/height: 4,639/1,848/1,722 mm) features powerfully flared wheel arches filled by large 20-inch wheels, striking metal inserts in the front and rear bumpers, horizontal vents in the wings and jewel-like front headlamps in which the light is diverted by cylindrical prisms. Whether open or closed, the large, louvered glass roof creates a light, roomy atmosphere inside the S3X. In addition, the Chevrolet show car is very practical: The rear window can be opened separately to make the luggage compartment readily accessible without needing to open the tailgate. Despite its compact size, the S3X study has room for three rows of seats - and thus seven passengers - thanks to its long wheelbase of around 2.70 metres. The design of the interior is dominated by a combination of real wood and metal. The infotainment system on board the Chevrolet S3X includes a DVD-based navigation system linked to an 18 cm monitor.

Source - Chevrolet Media

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