|2004 Sorento||2006 Sorento|
Image credits: © Kia.
2005 Kia Sorento news, pictures, and information
AROUND THE WORLD ADVENTURER READIES TO DRIVE ACROSS THE UNITED STATES IN A KIA SORENTOSwedish Driver Attempting the First Circumnavigation in a Stock Vehicle
Christer Gerlach, the pioneering Swedish driver and adventurer, arrived at Kia Motors America's (KMA) corporate headquarters today in preparation for his drive across the Únited States as part of his around the world expedition in a Kia Sorento SÚV.
Gerlach, who is listed in the Guinness Book of World Records as the first person to drive around the world, is attempting the first solo circumnavigation, using just one stock vehicle -- the Kia Sorento -- without any customization, including the use of factory tires.
'We are pleased to welcome Mr. Gerlach to the Ú.S. and are proud that his Kia Sorento has carried him safely and successfully throughout parts of Europe, Russia and Asia,' said Len Hunt, Kia Motors America's executive vice president and COO. 'This adventure speaks volumes about the quality and reliability of Kia's vehicles, and we wish Mr. Gerlach the best of luck in his travels across the Ú.S. and beyond.'
Having completed more than half of his 14,900-mile journey prior to his arrival in the Ú.S., Gerlach and his Sorento will travel the historic Route 66 from California to New York before finishing his record-setting trip in Europe. Earlier, Gerlach became the first person to include driving across Siberia as part of his around the world trek.Source - Kia
Kia.com Launches State-of-the-Art Microsite to Support Upcoming Release of Sorento SUVVisitors logging onto the Kia.com website today will be treated to a sneak preview of the soon-to-be-introduced Kia Sorento sport utility vehicle in the form of an interactive microsite, KiaSorento.com. The site features video footage, photography, features and specifications as well as performance, safety, and styling information about the Kia Sorento. Pricing information will also soon be added to make clear Kia's unique value proposition in the mid-size SÚV §egmènt.
The microsite, conceived by Animated Designs, Kia's interactive agency, has a lifestyle theme that shows the Sorento in a variety of settings displaying its appeal to a wide range of buyers. Visitors to the microsite can easily navigate through several interrelated sections to learn about the vehicle. They can view the full range of color combinations available, take 360-degree tours of both the interior and exterior, or view videos that feature running footage of the new mid-size SÚV. The microsite also incorporates several avenues for customers to request more information, order brochures, and e-mail Sorento information to friends.
'This is the most comprehensive minisite we've launched in support of a new vehicle introduction and we couldn't be more pleased wîth the product and the site,' said Wally Anderson, Kia's vice president, marketing. 'The Sorento site is designed to show how the vehicle will meet the needs of a variety of lifestyles. Its purpose is to generate interest and generate leads during the pre-launch period.' Additional photos and information will be added often throughout the site. The goal is turning Kia's online shoppers into return visitors who become potential buyers when Sorento launches this fall.
The Sorento microsite is just one component of the marketing efforts to support the launch of the new Kia SÚV. In addition, the Sorento will be featured in a comprehensive, integrated advertising and marketing campaign in conjunction wîth the August 6 VHS/DVD release of New Line's 'The Lord of the Rings: Fellowship of the Ring,' which was the most nominated film of 2001 and won four Academy Awards.
Kia posted record sales of 223,726 units for calendar year 2001, representing a 39 percent increase from the record sales of 160,606 units in 2000.Source - Kia
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