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 ManufacturersArrow PictureRolls-RoyceArrow PicturePhantom I (1925 - 1930)Arrow Picture1930 Rolls-Royce Phantom I 
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1930 Rolls-Royce Phantom I news, pictures, specifications, and information

Convertible Sedan
Coachwork: Brewster
 
The production of the Rolls-Royce 40/50, also known as the Silver Ghost, started in 1921 in the United States to reduce manufacturing costs and void hefty import duties. In 1925, the Phantom I was introduced in Britain and a year later in the United States. It had many similarities to the Silver Ghost but had a more modern long stroke, OHV engine. Production would continue until 1931 after 1,240 examples had been built in the U.S.

This car is an American-built Phantom I Chassis from the Rolls-Royce factory in Springfield, Massachusetts. It has Newmarket coachwork by the Brewster Company, located on Long Island. Brewster was purchased by Rolls-Royce of America in the early 1920s, and it was responsible for building most of the body styles on the Phantom I. The Newmarket was a rather formal six-passenger convertible style and was very popular at the time. This car was first delivered to a Mr. Ogilvie in December 1930 toward the end of Phantom I production.
Transformable
Coachwork: Hibbard and Darrin
 
This Hibbard and Darrin Rolls-Royce is unique because it is a 'one of a kind' body. The windshield is not only split, but it is also 'vee' shaped. It is believed Hibbard and Darrin built this car to be unique under the instruction of Joseph Von Sternberg, Marlene Dietrich's director, who was responsible for bringing her to Hollywood. He purchased the car under instructions from Paramount Studios, who paid for it. The car was presented to Miss Dietrich along with a dozen roses and $10,000 in a checking account when she arrived in Hollywood. The car was used in several of her movies, including 'Morocco.' The green gold-flaked paint is the original color, which was duplicated by PPG and applied to the car. With a powerful 7.7 liter, 113 horsepower, six-cylinder engine and luxuriously appointed interior, it is no wonder this car remained her favorite car for many years.
Springfield Dover Tourer
Coachwork: Brewster
Chassis Num: S123 PR
 
Sold for $170,000 at 2010 Gooding & Company.
This Springfield Rolls-Royce Phantom I, S123 PR, with a Brewster Coachworks special Dover body style, was constructed for Jacob Lang of Buffalo, NY. Unique are the Marchal headlights, the side mounted spare tires and landau bars. The car has no division since the family chaffeur was considered a friend. Mainly used by Lang's two sisters, the car had a perfume bottle for each in the rear seat armrests. Lang was a beer and bakery baron in Buffalo and had a Rolls-Royce coupe for his personal use.

The car is powered by an inline, 6-cylinder, overhead valve, 7.7 liter (7,670 cc), engine producing 113 horsepower to propel the 5,700 pound vehicle to a top speed of 75 mph. Production of these cars reached a peak of 12 units per week before the stock market crash, and sold for about $19,000 an outrageous sum for the period.
Touring
Coachwork: Brewster
Chassis Num: S126PR
Engine Num: B5750
 
Sold for $170,000 at 2004 Bonhams.
Sold for $140,250 at 2004 RM Auctions.
Sold for $187,000 at 2013 Bonhams.
This Brewster-bodied Rolls-Royce Phantom I Newmarket was given a restoration in the 1990s. It was entered in the Primary Division at the 1998 CCCA Grand Classic Annual meet where it won first place. It has its CCCA Senior Badge number 2227.

The six-cylinder engine breaths through a single updraft carburetor and produces 100 horsepower. There is a three-speed manual gearbox and four-wheel drum brakes.

At the 2010 Gooding & Company Auction held at Amelia Island, Florida, the car was estimated to sell for $190,000 - $230,000. As bidding came to a close, the lot had been sold for the sum of $170,000, inclusive of buyer's premium.

By Daniel Vaughan | Apr 2010
Newmarket Tourer
Coachwork: Brewster
Chassis Num: S484MR
 
Sold for $99,000 at 2011 Gooding & Company.
Arthur M. Loew took delivery of this Phantom I Newmarket on June 3rd of 1930 in New York City, NY. As the only formal, fully open Brewster model, the Newmarket was a specialty for the ultra-wealthy. It was finished in black with clean black wheel discs and minimal chrome.

The next owner was D. Rosenheim in June of 1946. The following year, the car was in the care of an E.M. Wurzel. On March 30th of 1949, the Phantom I again changed hands to a New York resident, Judson H. Cox IV of Macy's department store fame. John W. Straus, owner of R.H. Macy & Co. subsequently purchased the car from Mr. Cox.

Mr. Straus owned the car for 62-years. Currently, the car is original and proudly displays its age.

In 2011, the car was brought to Pebble Beach and offered for sale at the Gooding & Company auction. It was estimated to sell for $85,000 - $125,000. As bidding came to a close, the car had been sold for the sum of $99,000 inclusive of buyer's premium.

By Daniel Vaughan | Nov 2011
Springfield Tourer
Coachwork: Brewster
 
This Phantom I open touring car, one of thirty built by Brewster, was first sold to a New York stockbroker. It has the rare rounded fenders and open top as found on the very best Rolls-Royce of the period. It has retained all its original features and made its concours debut at the Pebble Beach Concours d'Elegance. The Phantom I, introduced in 1925 as the New Phantom, was Rolls-Royce's second 40/50 hp model. To differentiate between the two, Rolls-Royce called the new model the New Phantom and renamed the old model the Silver Ghost. New Phantoms were built in Derby in England and in Springfield, Massachusetts.
Although the Silver Ghost had been constantly improved over its life span, by the 1920's other manufacturers had begun to close the performance gap, and the decision was made to produce a new car.
By 1925, the New Phantom (retrospectively called the Phantom I when the Phantom II was introduced in 1929) was ready.

A new chassis had not been built so the car used the Ghost chassis. This meant that initially the only difference between the Ghost and the New Phantom was the method of mounting the §teering column on the chassis and the new power unit. The six-cylinder overhead valve engine was similar in many ways to the Twenty, but was of 7,668cc. This was over twice the capacity of the little Twenty at 3,127cc.

The Phantom had been prepared in great secrecy, as would its namesake be, 70 years later. During its development the car was codenamed EAC, which stood for Easter Armored Car. Pieces of armor plating were even left around the factory to lend credence to this cover-up story.

Two chassis lengths were offered, the standard being 190.25 inches (4.83m) wîth a 196.75 inches (4.99m) version for more formal coachwork.

A special open sporting body was fitted to the fourth experimental chassis and even though the New Phantom's engine performed better than that of the Silver Ghost, the New Phantom was found to have a slightly lower top speed. This led to Rolls-Royce testing at Brooklands to investigate the effect of weight and, more importantly, of aerodynamics in relation to performance. With completely redesigned bodywork, this car subsequently ran at around 100 mph.

Source - Rolls-Royce Motor Cars Ltd.
Rolls Royce launched the new Phantom in May of 1925. Rolls-Royce's replacement for the original Silver Ghost, the Phantom was built in both the U.K. and the U.S. following a year later in introduction and two years in replacement. Usually listed as Phantom I, it featured a new pushrod-OHV straight- 6 engine, which was a vast improvement over the Silver Ghost. The engine was constructed with three groups of two cylinders with detachable heads, and produced impressive power that could pull the large, very heavy vehicle. This engine utilized a '4¼ in (107.9 mm) bore and long 5½ in (139.7 mm) stroke for a total of 7.7 L (7668 cc/467 in³) of displacement'. In 1928, aluminum was substituted for cast iron in the cylinder heads.

The front was suspended by semi-elliptical springs while cantilever springs were utilized in the rear. Though some original U.S. models lacked front brakes, 4-wheel servo-assisted brakes were also specified.

UK models featured a long-wheelbase model that was longer at 3822.7 mm than the American version at 3721.1 mm. Other differences between the two models included the transmission, while the UK models used a 4-speed while US models used a 3-speed transmission, both with a single dry-plate clutch. The US Phantoms were constructed in Springfield, Massachusetts while UK models were built at Rolls' Derby factory.

A total of 226 Rolls-Royce Phantom I's were produced during its production span.

By Jessica Donaldson

Background

Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiasts. In the world of business, he excelled at marketing.

The Rolls-Royce Company began its distinguished career in the early 1900's, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder engines producing 20 horsepower.

1906 was a big year for the young company, with Charles Stewart Rolls and Frederick Henry Royce officially registering the Rolls-Royce Limited Company. The legendary 40/50 six-cylinder Silver Ghost was introduced with much acclaim. During the same year, Rolls and Royce entered the Tourist Trophy Race, one of the most prestigious events of the time. Their powerful and durable car outran the rest of pack, beating the nearest competitor by 27 minutes. In 1907 the company further showcased their vehicles durability by participating in a 15,000 mile reliability event.

In a time when maintenance and durability were on the minds of every consumer, Rolls-Royce left their buyers with peace of mind. To add even more prestige to their vehicles, the vehicles were marketed to the most elite and well-to-do in society. By supplying their vehicles to British royalty, the Rolls-Royce Company concreted their reputation in history. The cars durability was matched by its comfort; they were outfitted with luxurious bodies by some of the top coachbuilders in the industry. The engines were powerful and provided a rather smooth and comfortable ride. The engines were engineering marvels, constructed of an aluminum alloy crankcase. Instead of chains, the timing and ignition drive were both run by gears. The parts were hand polished and constructed to a high degree of accuracy. The sturdy construction meant that conversation were possible, even while the vehicle was at top speed.

The 40/50 HP Silver Ghost models were sold for a period of fifteen years as the companies only offering. By 1922, the Rolls-Royce Company began offering the Twenty which was offered to a larger market, though still very exclusive. Competition such as Hispano Suiza had caught up with Rolls-Royce by 1925; Rolls-Royce responded. Development began on a more modern version of its Silver Ghost engine that would be more powerful and durable. The stroke was enlarged providing a greater increase in horsepower. The resulting vehicle was named the '40/50 New Phantom'. When the Phantom II was introduced in 1929, the '40/50 New Phantom' was retrospectively named the Phantom I.

Phantom I

The Phantom was built in secrecy, using the code name EAC which stood for Easter Armored Car. To reinforce the code name, pieces of armor plating was intentially left around the factory. The Phantom I was the successor to the Silver Ghost and produced for only four years. Though the engine had been modified to produce more horsepower and torque, the chassis was only slightly updated. This would prove to be a major drawback for the Phantom I.

In 1921 a Rolls-Royce factory had been opened in Springfield Massachusetts with the purpose of producing Silver Ghosts that were built with traditional Rolls-Royce quality but catered to the American customer. These vehicles were known as the 'Springfield' Silver Ghosts.

A year after the Phantom was introduced, the 'Springfield' Phantom became available. The late arrival was attributed to necessary modifications, such as converting to left hand drive. The Springfield plant continued Rolls-Royce production until 1931, when the American factory was closed.
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