Concept Carz Home Concepts and PrototypesAbout Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed
 
 CoupesArrow PictureManufacturersArrow PicturePierce-ArrowArrow Picture1932 Pierce-Arrow Model 54 
 

1932 Pierce-Arrow Model 54 news, pictures, specifications, and information

Club Brougham
 
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'

However, by the mid 1920's Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930's are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.

The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender mounted lights and 'V' shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.

Pierce-Arrow sales of all models numbered only 2,152 units, nearly 1,000 less than the company's break even point.
The Pierce Arrow is one of the great early American automotive producers. Their first offering was the Great Arrow, followed by such greats as the 36, 48, and 66. Their cars were renowned for their quality, durability and style. Their massive engines easily carried the stately bodies in luxury and comfort. The 1920's were rough for the Pierce Arrow Company. The company had been content with their style and their engines. As a result, did not keep up with the changing market trends and new inventions. Before long, they were offering outdated engines and finding it hard to compete.

By 1928 the Pierce-Arrow Company had changed ownerships to Mr. Albert R. Erskine, the President of Studebaker. Under his direction, new engines, features and bodies were introduced. By 1929, the company had regained momentum and had sold nearly 10,000 vehicles that year. The Great Depression was a difficult time for many businesses, even Pierce-Arrow.

In 1931 Pierce-Arrow added a V-12 engine to their offerings.

In 1933 Phil Wright was tasked with creating a new design. The resulting vehicle was shown at the 1933 New York Auto Show and Chicago where it received high praise from spectators and press. Development began on the Silver Arrow and offered for sale at $10,000, a rather high sticker price at the time. This would prove to be too high for consumers and only five were ever created. The new design was important in that it propagated to the rest of the Pierce-Arrow models. The styling was popular and the company's prospects began to rise once again. Their prosperity was short-lived and by 1938 the company was out of business.

This 1932 Pierce-Arrow Model 54 Club Brougham carried a cost of $3000 when new. It has chassis number 1050728 and has a 336 cubic-inch straight-eight engine that is capable of 125 horsepower. There is a four-speed manual transmission and four-wheel mechanical drum brakes.

It was auction at the 2006 RM Auctions at Meadow Brook where it was estimated to fetch between $55,000 - $75,000. It sold for $57,200.

By Daniel Vaughan | Apr 2009
Club Berline
 
This Model 54 Brougham has the original top, original interior, and 90% of the chrome is original. The exterior has been repainted. The previous owner held the car for 54 years before selling it to the present owner a couple of years ago.

An in-line, 8-cylinder, 366 cubic inch engine developing 125 horsepower powers the car. The 1932 model year was the first to offer V-12 engines.

The car rests on a 137-inch wheelbase, weighs 4,747 pounds and sold for $2,850. A total of 2,481 vehicles were produced in 1932.
Dual Windshield Phaeton
Coachwork: Brunn
 
An Intimate and Luxurious Sport Sedan
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'

However, by the mid 1920's Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930's are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.

The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender mounted lights and 'V' shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.
Convertible Sedan
Coachwork: LeBaron
Chassis Num: 231676
 
Sold for $126,500 at 2009 RM Auctions.
Sold for $77,000 at 2009 Gooding & Company.
Sold for $143,000 at 2013 Gooding & Company.
1932 was a big year for the Pierce-Arrow Company as new body styles were adopted across the range. The list of changes included rakish windscreens and fender-mounted headlamps.

This Convertible Sedan Model 54 is painted in soft yellow with butterscotch trim. There is a black interior, a 316 cubic-inch L-head eight-cylinder engine, and a four-speed selective sliding manual gearbox. There is the proper Delco-Remy distributor, Edison spark plugs and the Bendix Startix automatic starter, which had been added to the Pierce-Arrow line in 1932. There are dual side-mount spares and a rear-mounted trunk. The car rides on 18-inch Budd steel artillery wheels with the Pierce 8 hubcaps. The hood emblem is the archer mascot with the W.N. Schnell name imprinted on the base.

Inside, there is a lever for the freewheeling ride control and one for the ride-control shock absorbers. The rear compartment is spacious and comfortable with armrests and ashtrays.

In 2009, this Model 54 was brought to the Gooding & Company auction held in Scottsdale, Arizona where it was offered without reserve and estimated to sell for $70,000 - $90,000. The lot was sold for the sum of $77,000 including buyer's premium.

Later in the year, it was offered for sale at the Vintage Motor Cars of Hershey presented by RM Auctions where it was estimated to sell for $125,000 - $150,000. The lot was sold for the sum of $126,500, including buyer's premium.

By Daniel Vaughan | Feb 2010
Convertible Sedan
Coachwork: LeBaron
Chassis Num: 105843
 
Sold for $88,000 at 2010 RM Auctions.
This Pierce-Arrow Model 54 Convertible Sedan wears coachwork by LeBaron. This vehicle was once owned by Mr. Ralph B. Gordon form at least as early as 1972, when the state of Wisconsin issued a title to the car in his name. In 1986, the car entered the Richard and Linda Kughn collection. In 2003, the car passed on to its next owner.

This car has an older ground-up restoration, which still shows well in modern times. It is finished in pewter, complemented by a deep brown beltline, fenders and wheels, as well as orange pin-striping. It shows some cracking and chipping, particularly in the higher-stress areas.

Period features include dual spares with metal covers and jewel-like chrome-plated rear view mirrors, wooden artillery wheels, whitewall tires and a rear-mounted luggage trunk. There are period features such as a correct cluster-type taillight and a pair of chrome-plated external horns. The car has less than 87,000 miles. The engine is a 366 cubic-inch, side-valve eight-cylinder engine delivering 125 horsepower. There is a four-speed manual transmission and four-wheel servo-assisted mechanical drum brakes.

This Convertible Sedan is a former Classic Car Club of America National First Prize-winner.

In 2010, this Model 54 Pierce-Arrow was offered for sale at the Vintage Motor Cars of Meadow Brook presented by RM Auctions. It was estimated to sell for $75,000 - $100,000. As bidding came to a close, the car had been sold for the sum of $88,000, including buyer's premium.

By Daniel Vaughan | Aug 2010
Dual Windshield Phaeton
Coachwork: Brunn
 
In 1865, Pierce Arrow was founded in Buffalo, New York as a diversified manufacturer. The first car was built in 1901 and in 1903, Pierce introduced a bigger car called the Arrow. This led to then Great Arrow with cast aluminum body panels on a 93 inch wheelbase and helped build Pierce's great reputation by winning the first five prestigious Glidden Tours.

Beginning in 1909, Pierce-Arrow became known as the car of Presidents when President Taft used one for official occasions. This practice continued until the last Pierces were ordered in 1935. In 1914, Pierce-Arrow introduced integral fender headlamps as an option which became the most recognized design cue for Pierce-Arrows for the rest of the company's history.

The Model 54 body was built by Pierce-Arrow, but designed by coachbuilder Brunn. It rides on a 137 inch wheelbase chassis and is powered by a 366 cubic-inch straight 8-cylinder engine producing 125 horsepower. The car weighed 4,747 lbs and sold for $2,850. Pierce built 2,482 cars in 1932. This body has roll-up windows in the front and side curtains for the rear compartment. A second windshield shields the rear passengers from the wind.

This car was owned by noted San Antonio artist, S.P. Stevens for many years before selling it to aerospace engineering pioneer and inventor, Dee Howard. This car is the last of only 19 of this body style produced by Pierce-Arrow in 1932.
Convertible Sedan
Coachwork: LeBaron
 
The Convertible Sedan offered the comfort of a sedan with the option of putting the top down. The center door posts have a removable section, and once the top is lowered, it becomes a full convertible. This all-weather design was a practical option for a vehicle in daily use. This example features the V-12 engine displacing 429 cubic-inches and offering 150 horsepower.
Club Brougham
Chassis Num: 1050728
 
Sold for $57,200 at 2006 RM Auctions.
Sold for $57,200 at 2012 RM Auctions.
The eight-cylinder Model 54 Club Brougham sold for just over $3,000 when new. This example was restored to a very high standard during the mid-1980s by a Mr. Petri, of Buffalo, New York. The next owner acquired the Pierce in 1992 and retained it until the summer of 2006, when it was purchased by the current.

In 2012, the car was offered for sale at the St. Johns sale presented by RM Auctions. It was estimated to sell for $60,000 - $80,000. As bidding came to a close, the car had been sold for the sum of $57,200 inclusive of buyer's premium.

By Daniel Vaughan | Oct 2012
Techno Classica 2014: more than 30 racing cars to celebrate 120 years of Mercedes-Benz motor racing history
•Cars that were the heroes of magical moments put their stamp on this high-powered, most comprehensive show presentation •With more than 30 vehicles, Mercedes-Benz Classic presents motor racing history in all its unique breadth and depth •120 years of Mercedes-Benz motor sport in the focus of the leading international classic motor show 120 years of Mercedes-Benz motor racing history have produced a timeline of extraordinary victories which since 1894 also stand for outstanding innovations ...[Read more...]
63rd Pebble Beach Concours d'Elegance Names 1934 Packard 'Best of Show'
The competition showcased 248 cars, including 48 from abroad PEBBLE BEACH, Calif. (August 18, 2013) -- A 1934 Packard 1108 Twelve Dietrich Convertible Victoria owned by Joseph and Margie Cassini III of West Orange, New Jersey, was named Best of Show at the 63rd Pebble Beach Concours d'Elegance, held Sunday on the 18th fairway of Pebble Beach Golf Links at Pebble Beach Resorts. The event showcased 248 cars from 36 states and 12 countries and raised $1,277,007 for charity. 'This Pack...[Read more...]
Goodwood Festival of Speed 2013: auction of Mercedes-Benz W 196 R one of highlights at world's 'largest motorised garden party'
• Mercedes-Benz Classic presents great moments in motor-racing history at Goodwood • Motorsport festival celebrating its 20th anniversary • Auction of only privately owned post-war Silver Arrow by Bonhams sure to cause a stir Stuttgart – This year's Goodwood Festival of Speed in West Sussex, England, includes the auction of a Mercedes-Benz Type W 196 R Grand Prix racing car on 12 July 2013. The auction will be one of the highlights of a weekend dedicated to motor sport. Mercedes-Benz...[Read more...]
Mercedes-Benz Classic at the 2012 Grossglockner Grand Prix
• Revival of the mountain race from the 1930s • Mercedes-Benz SSK and W 125 at the start • 92 bends, 14 hairpins, 15 kilometres and a 1300-metre altitude difference The Grossglockner mountain race was one of the most prestigious motor sports events of the 1930s. This year it will be revived with the 2012 Grossglockner Grand Prix to be held from 20 to 22 September 2012 and Mercedes-Benz will be there with some famous cars. In 1938, the brand took part for the first time. As a classic c...[Read more...]
Carroll Shelby, Ford Family for More Than Half a Century
Carroll Shelby was a member of the Ford family for the better part of 60 years, producing stunning performance vehicles from concepts to production models. He once said his energy and passion for performance products were always strongest when he was working with Ford. Shelby most recently collaborated with the company on the 2013 Ford Shelby GT500 Mustang, the most powerful production V8 in the world. Working with SVT engineers at Sebring and the Arizona Proving Grounds, at times he drov...[Read more...]
38
Model 36
Model 43
Model 48
Model 66
Model 80/81
Series 33
Twelve

© 1998-2014. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.