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An in-line, 8-cylinder, 366 cubic inch engine developing 125 horsepower powers the car. The 1932 model year was the first to offer V-12 engines.
The car rests on a 137-inch wheelbase, weighs 4,747 pounds and sold for $2,850. A total of 2,481 vehicles were produced in 1932.
The Pierce Arrow is one of the great early American automotive producers. Their first offering was the Great Arrow, followed by such greats as the 36, 48, and 66. Their cars were renowned for their quality, durability and style. Their massive engines easily carried the stately bodies in luxury and comfort. The 1920's were rough for the Pierce Arrow Company. The company had been content with their style and their engines. As a result, did not keep up with the changing market trends and new inventions. Before long, they were offering outdated engines and finding it hard to compete.
By 1928 the Pierce-Arrow Company had changed ownerships to Mr. Albert R. Erskine, the President of Studebaker. Under his direction, new engines, features and bodies were introduced. By 1929, the company had regained momentum and had sold nearly 10,000 vehicles that year. The Great Depression was a difficult time for many businesses, even Pierce-Arrow.
In 1931 Pierce-Arrow added a V-12 engine to their offerings.
In 1933 Phil Wright was tasked with creating a new design. The resulting vehicle was shown at the 1933 New York Auto Show and Chicago where it received high praise from spectators and press. Development began on the Silver Arrow and offered for sale at $10,000, a rather high sticker price at the time. This would prove to be too high for consumers and only five were ever created. The new design was important in that it propagated to the rest of the Pierce-Arrow models. The styling was popular and the company's prospects began to rise once again. Their prosperity was short-lived and by 1938 the company was out of business.
This 1932 Pierce-Arrow Model 54 Club Brougham carried a cost of $3000 when new. It has chassis number 1050728 and has a 336 cubic-inch straight-eight engine that is capable of 125 horsepower. There is a four-speed manual transmission and four-wheel mechanical drum brakes.
It was auction at the 2006 RM Auctions at Meadow Brook where it was estimated to fetch between $55,000 - $75,000. It sold for $57,200.
By 1928 the Pierce-Arrow Company had changed ownerships to Mr. Albert R. Erskine, the President of Studebaker. Under his direction, new engines, features and bodies were introduced. By 1929, the company had regained momentum and had sold nearly 10,000 vehicles that year. The Great Depression was a difficult time for many businesses, even Pierce-Arrow.
In 1931 Pierce-Arrow added a V-12 engine to their offerings.
In 1933 Phil Wright was tasked with creating a new design. The resulting vehicle was shown at the 1933 New York Auto Show and Chicago where it received high praise from spectators and press. Development began on the Silver Arrow and offered for sale at $10,000, a rather high sticker price at the time. This would prove to be too high for consumers and only five were ever created. The new design was important in that it propagated to the rest of the Pierce-Arrow models. The styling was popular and the company's prospects began to rise once again. Their prosperity was short-lived and by 1938 the company was out of business.
This 1932 Pierce-Arrow Model 54 Club Brougham carried a cost of $3000 when new. It has chassis number 1050728 and has a 336 cubic-inch straight-eight engine that is capable of 125 horsepower. There is a four-speed manual transmission and four-wheel mechanical drum brakes.
It was auction at the 2006 RM Auctions at Meadow Brook where it was estimated to fetch between $55,000 - $75,000. It sold for $57,200.
|  | View more photos Brougham |
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'
However, by the mid 1920's Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930's are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.
The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender mounted lights and 'V' shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.
| | View more photos Dual Windshield Phaeton Coachwork: Brunn |
Pierce started producing automobiles in Buffalo in 1901, and quickly became one of America's most prestigious makes in the early 20th century. It made a name for itself when its Great Arrows dominated the Glidden Tours, an early road rally series. Pierce-Arrow and other luxury stalwarts, Packard and Peerless, became collectively known as the 'Three P's of Motordom.'
However, by the mid 1920's Pierce was not keeping up with other makers, and its most powerful engine was a 6-cylinder design. By 1928, the company was bought by Studebaker, and with the resulting infusion of capital was able to develop a new line of cars and powertrains. In 1929 a new 8-cylinder engine was introduced and customers responded by rewarding Pierce-Arrow with its highest sales year to date. 'Pierce' was back in a big way, and the models of the 1930's are some of the best of the classic era. However, the economic chaos of the time caught up with Pierce-Arrow, and it was sold again in 1933. Production began to wind down and ceased for good in 1938.
The Pierce-Arrow featured is a Model 54 Club Brougham with a 125 horsepower, 8-cylinder engine. This model sports classic Pierce-Arrow styling with its fender mounted lights and 'V' shaped grill. The close-coupled Club Brougham style typifies the illustrious nature of this marque.
| Photos grouped by event | ||
|
Meadow Brook Concours d'Elegance |
2006 RM Auctions at Meadow Brook |
2005 Amelia Island Concours d'Elegance |
1932 Pierce Arrow Model 54 |
|
| Year | 1932 |
| Make | Pierce Arrow |
| Model | Model 54 |
| Body Style | Brougham |
| Engine Location | Front |
| Drive Type | Rear Wheel |
| Coach Work | Brunn |
| Price | $2,850.00 |
| Weight | 4747 lbs | 2153.2 kg |
| Combined MPG | 0.00 |
| Chassis / Engine Numbers Shown | |
| Chassis Number | 1050728 |
| Engine | |
| Engine Configuration | I |
| Cylinders | 8 |
| Aspiration/Induction | Normal |
| Displacement | 366.00 CU IN. | 5998.7 cc. | 6 L. |
| Horsepower | 125.00 HP (92 KW) |
| HP to Weight Ratio | 38.0 LB / HP (Vehicles with similar ratio) |
| HP / Liter | 20.8 BHP / Liter |
| Vehicles with similar horsepower and weight | |
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| Pierce Arrow History |
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| Articles and Event Coverage |
| Meadow Brook Concours d'Elegance |
| 2006 RM Auctions at Meadow Brook |
| 2005 Amelia Island Concours d'Elegance |
| Additional Resources and Links |
| Amelia Island Concours d'Elegance Official Website |
| RM Auctions at Meadow Brook Official Website |
| Meadow Brook Concours d'Elegance Official Website |
| 1932 Pierce Arrow models |
| Twelve Model 53 |
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Automobile information, history, and statistics from concept to production. | © 1998-2008 Conceptcarz.com
Automobile information, history, and statistics from concept to production. | © 1998-2008 Conceptcarz.com