Sold for $154,000 at 2006 RM Sothebys. Designed by the legendary car designer Gordon Buehrig, the Cord 810 created a sensation when it debuted at the 1935 New York Auto Show. Also known as the Baby Duesenberg, it was Cord's attempt to market a car priced between the Auburn and the Duesenberg. This model, the 810 Phaeton, sold new for $2,195, a considerable amount of money in 1936. Sadly, Cord's finances couldn't match Buehrig's incredible design and the 810/812 Cord lasted only two years. In 1937, the ACD Automobile Company went out of business, yet another casualty of the Great Depression.
Today, the Cord 810/812 is widely regarded as one of the most beautiful cars ever built and was honored by the Museum of Modern Art, which named the 810 Cord as one of the 10 most significant cars of the 20th century. This beautifully restored example is one of a few 810 Phaetons still in existence and has won many awards over the years.
In those early days car companies came and went. Only the strong survived. And so it was that when the Auburn Motor Company found itself in dire straits in 1924 a young Erret (EL) Lobban Cord was brought in to fix the beleaguered company. Cord, forme [Read More...]
The new car caused a sensation at the 1936 New York Auto Show in November. The crowds around the 810 were so dense, attendees stood on the bumpers of nearby cars to get a look. This was the car of the future. The body design of the Cord 810 was the w [Read More...]
The Cord 810 Phaeton was an impressive vehicle, complete with front wheel drive, pre-selector pneumatic steering and retractable headlights. The radio antenna was hidden adding the vehicles clean lines. [Read More...]
Sold for $60,500 at 2008 RM Sothebys. The Cord 810 Sedan was named the Westchester after the New York City suburb which, during the 1930s, was synonymous with wealth and good taste. It had very unique styling and was well ahead of its time. It was aerodynamic and elegant, and caused a [Read More...] By Daniel Vaughan | Apr 2008
When introduced at the 1935 New York Auto Show, the 810 created such a sensation and crowds, that attendees stood on the bumpers of the other display cars just to get a glimpse of the future. Today, the Museum of Modern Art has named the 810/812 as [Read More...]
It was Gordon M. Buehrig and his team of stylists who designed the body for the Cord 810. Virtually devoid of chrome, the new car was so low it required no running boards. Pontoon fenders were featured, complete with headlights that disappeared via [Read More...]
Sold for $181,500 at 2009 RM Sothebys. Sold for $198,000 at 2011 Worldwide Auctioneers. This 1936 Cord 810 Convertible Coupe was purchased by Dr. Atwood from a California owner in 1984. A restoration soon followed bringing it back to sound mechanical and cosmetic condition. After the work, the car earned its AACA National First Junior [Read More...] By Daniel Vaughan | Apr 2009
The Cord 810 featured disappearing headlights, a 'coffin nose' hood, and an aircraft-style instrument panel. Thanks to its low profile, it did not have running boards. It was built by the Auburn Automobile Company, which was owned by E.L. Cord. [Read More...]
President Roosevelt requested that the 1936 automobile show be moved up to mid-November from the scheduled mid-January dates. As the Auburn Automotive Company had chosen their new 810 Cord to make its debut at the show, the company now had only seven [Read More...] By Daniel Vaughan | Jul 2010
Cord produced approximately three thousand 1936 and 1937 Cords, and only three of them were hardtop coupes and only one of them was like this vehicle. Robert A. Stranahan, Sr., President and founder of Champion Sparkplugs, commissioned this one-of-a-kind Cord to be built by himself. There are many unique features included in this car, including chromed Auburn headlights, a padded leather top, an Auburn hood ornament, and LaSalle ventports on the sides of the hood. After having been in Ohio and abused in California, the Cord was discovered in Montreal, Canada in very decrepit condition by an Auburn Cord Duesenberg enthusiast. After a multi-year restoration, this one-of-a-kind Cord was donated to the ACD Museum. By Daniel Vaughan | Jul 2010Source - ACD Museum
The Cord 810 made its introduction at the 1936 auto shows in New York, Los Angeles and Chicago. Show rules required that 100 cars had to be produced in order to be displayed. Auburn built the 100 cars in 116 days, just in time for New York. The show [Read More...] By Daniel Vaughan | Aug 2012
The descendent of the L-29, the Cord 810, was intended to be a 'baby Duesenberg.' Its 1935 debut featured the iconic 'coffin-nose' hood. The Gordon Buehrig design was sleek, stylish and unique. [Read More...]
Sold for $77,000 at 2013 RM Sothebys. The Cord 810 was powered by a Lycoming V-8 engine and mated to a four-speed, electrically-shifted, pre-selector transmission. This was actually E.L. Cord's second attempt at a front-wheel drive automobile. It wore a body designed by Gordon Buehrig wh [Read More...] By Daniel Vaughan | Jan 2016
This Cord Convertible Phaeton is one of about 600 built. The Gordon Buehrig designed body was a bold step forward in automotive design. Its blunt louvered 'coffin nose' hood, retractable headlights and the absence of running boards were revolutionary [Read More...]
Sold for $90,750 at 2016 Motostalgia. This Cord 810 Westchester is finished in Ivory White with an interior done in shades of dark blue with gray broadcloth. It appears to have been treated to a cosmetic restoration several years ago and is quite presentable today. [Read More...] By Daniel Vaughan | Apr 2016
Sportsman Chassis Num: 810 2533 F Engine Num: 1879
Sold for $159,500 at 2015 RM Sothebys. Sold for $143,000 at 2016 Gooding & Company. This Cabriolet Sportsman was discovered behind a gas station in North Portland in 1971. It was given a restoration and finished in Cigarette Cream over black leather. The car was fitted with the improved front axle U-Joints that allowed for comfort a [Read More...] By Daniel Vaughan | May 2016
Errett Lobban Cord's ultimate creations were the Cord 810 and the supercharged 812, both of which featured a front-wheel-drive system pioneered by Harry Miller on the racing circuit. The Cord 810 debuted to rapturous reviews in November 1935, and an [Read More...]
Sold for $165,000 at 2017 RM Sothebys. This Cord 810 Phaeton has an ownership history that is known back to the early 1960s, when it was owned by Robert McCullagh. It had been built midway through the production year of 1936, as distinguished by its trunk lid, which is cut out to clear th [Read More...] By Daniel Vaughan | May 2017
The styling of the Cord 810 is credited to designer Gordon M. Buehrig and his team of stylists. It is the first American front-wheel-drive car that features intendent front suspension. It is powered by a 289 cubic-inch Lycoming V8 engine that produce [Read More...]
The Cord was owned by Auburn, Cord, and Duesenberg. Thus their similarities in vehicle design. These three firms also owned the Lycoming engine manufacturing company. This company supplied the 289 cubic-inch V8 engine that gave this vehicle life. The engine was rated at 125 horsepower, with the supercharger the horsepower increased to 170 bhp. The 125hp engine was capable of 90 miles-per-hour with a zero-to-sixty rating of about 20 seconds. A four-speed pre-selector was used, and the wheels were fitted with drum brakes. The Gordon Beuhrig design is very classic, clean and inspired by aviation. The hood was called the 'Coffin Nose' look for obvious reasons. The hood, when opened, would open upwards. The windshield was split in the middle and was small in comparison to other vehicles. This was due to the room needed by the massive V8. The front had a chrome bumper and a wrap-around grill. Two lights were attached to the bumper and two retractable lights were hidden in the front wheel covers.
Production began for the Cords in 1936 and sales were steady. However, the company itself was not doing as well. The industry was very tough during that era due to many obstacles such as competition.
In 1937 the car was renamed to the 812 and included a few modifications. The 812S were supercharged and had chromed exhaust pipes attached to the side. It was too little, too late. Production ceased later that year due to company financial problems. By Daniel Vaughan | Mar 2006
The brand pays tribute to its heritage today, displaying seven of the most influential Lincoln designs
Thursday sees a display full of the all-new MKZ premium midsize sedan and MKZ Hybrid, the future...