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1925 Locomobile Model 48 news, pictures, and information

Sportif Phaeton
Designer: Derham
 
This one-of-a-kind 1925 Locombile was custom built for Mr. Edward T. Stotesbury, who was J. P. Morgan's business partner. Mr. Stotesbury ordered this Model 48 Locomobile in the fall of 1924 with a special order fully transformable convertible sedan body by Derham. The top can be lowered and all the windows disappear to give the car the look of a Phaeton. Upon delivery, Mr. Stotesbury had the car shipped to New York where the car was restyled with new fenders, custom appointments, a Rolls-Royce style hood and radiator. He felt that in his position as the managing director of the largest bank in America, it was not proper for him to be seen in a foreign automobile. The Locomobile was then shipped to his mansion, named "Whitemarsh Hall", in Philadelphia, which was the most lavish American palace ever constructed. Henry Ford was quoted as saying, "It is a great experience to see how the rich live,' after he visited the mansion. The car was Stotesbury's personal automobile.
Sportif Phaeton
Designer: Derham
 
Founded in 1899 as a manufacturer of inexpensive light steam carriages, Locomobile eventually began building gasoline-powered automobiles, and by 1904, the company had morphed into a luxury brand. In 1911, the most famous Locomobile made its debut: this was the famous Model 48, an eight-liter, six-cylinder monster which was to enjoy an 18-year production run. By the time production ceased, the price had gone from $4,800 to $9,600. 'The Exclusive Car for Exclusive People' was much sought after, and by 1923, it was being produced at the rate of two per day.
The name '48' was used by the Locomobile Company to signify their six-cylinder engines that were originally rated at 48 horsepower. The first Model 48 was introduced in 1911 and remained in production until 1924. At this point, horsepower had skyrocketed to just over 100. When it was first introduced it was a marvel both aesthetically and mechanically. By the mid-1920s it had begun to show its age. Sales reflected and as a result the company was forced to increase their price.

During the mid-1910s, the Company experimented with custom coachwork to appeal to their wealthy clients. The vehicles were built to customer specifications and created to satisfy their needs and desires. The use of accessories by Tiffany Studios was not uncommon for the Locomobile Company at this time.

By Daniel Vaughan | Oct 2007
Model 30
Model 40
Model 48
Type E

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