|The Petersen Automotive Museum's Newest Exhibit - Town Cars: Arriving In Style|
|As the evolution from horse-drawn carriage to the automobile was underway in the early 20th century, Town Cars quickly became a pillar of luxury, sophistication and an illustration of one's status – a counterpoint to the average, mass produced Ford Model T.
Los Angeles, (Feb. 18, 2014) – Known as 'Mr. Showmanship,' it's no wonder that Liberace not only owned a town car – a vehicle designed around status and opulence – but took it to the next, flashy level by covering the exterior ...[Read more...]|
|VIDEO REPORT: NISSAN IDX CONCEPT TOUR CONTINUED IN SUNNY SOCAL, AND THE FAN BASE GROWS|
|LOS ANGELES – After debuting in Tokyo and playing in Detroit, the acclaimed Nissan IDx Freeflow and IDx NISMO concepts held a three-date tour on the West Coast. It was a super-charged string of venues worthy of the world's biggest rock bands, at least in the auto-enthusiast world.
Along Abbot Kinney Boulevard in Venice, once described as the 'coolest block in America' by GQ magazine, fans of the concepts were able to get up close and personal with the cars, including speaking with designers a...[Read more...]|
|NISSAN IDX FREEFLOW AND IDX NISMO CONCEPTS TO STORM WEST COAST THIS WEEKEND|
|• Cars displayed throughout Southern California; Keep up with hashtag #IDxinSoCal|
LOS ANGELES – The acclaimed Nissan IDx Freeflow and IDx NISMO concepts will be on display in Southern California in a whirlwind, three-day tour starting on Friday, Jan. 31 through Sunday, Feb. 2, 2014. The revolutionary concept vehicles, stars of the recent auto shows in Tokyo and Detroit, will be showcased in a variety of classic California locales, from the streets of Venice to Irvine's Cars & C...[Read more...]
|‘WE CAN BE HEROES AT THE PETERSEN' FAMILY FUN DAY ON DECEMBER 14|
| ||A new exhibit at the Petersen will showcase Kia vehicles inspired by DC Entertainment's 'The Justice League.' Launching the exhibit on Dec. 14is 'Heroes Day,' a day filled with activities for the entire family that honors our heroes—active police, firemen and military—with free museum admission.
Los Angeles, (Dec. 9, 2013) – 'We can be Heroes at the Petersen,' an entire day of family fun on Dec. 14, will kick off a new exhibit at the Petersen featuring Kia vehicles inspired by the Supe...[Read more...]|
|PETERSEN AUTOMOTIVE MUSEUM APPOINTS NEW CMO|
|Adam Langsbard, a veteran marketing pro with more than 20 years experience, has already helped launch the New Petersen's awareness and fundraising campaign and has locked in significant partnerships with Kia and Jaguar.
(November 12, 2013) – The Petersen Automotive Museum is pleased to announce its new Chief Marketing Officer, Adam Langsbard. Langsbard, who joined the Petersen team at an instrumental time for the museum as it undergoes a dynamic transformation from the inside ou...[Read more...]|