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|RAM COMMERCIAL LAUNCHES NEW MARKETING CAMPAIGN FOR ITS FULL LINE OF WORK TRUCKS AND VANS◾'Maximizing Efficiency' theme showcases how Ram ProMaster and Ram ProMaster City vans are the right tools for small businesses|
◾Multidimensional campaign includes television, print, digital, video and social media
◾'Time' television spot debuts Sunday, Oct. 23, on CBS's NFL football telecast
◾Innovative VIP test drive experiences, bringing work vans to businesses, captured in 'Ram on Demand' video series posted on brand's YouTube channel
October 21, 2016 , Auburn Hills, Mich. - R....
|RAM TOUGH TRUCK PULL FOR WINDSOR-ESSEX UNITED WAY SPONSORED BY THE FCA FOUNDATION SETS DONATION OF $77,639 AND COUNTING◾For the fourth straight year, the FCA Foundation served as proud supporter of United Way/Centraide Windsor-Essex County for the Ram Tough Truck Pull, held along the banks of the Detroit River in front of FCA Canada's Windsor, Ont., headquarters|
◾A record-high 25 teams participated to pull an FCA Auto Transport Carrier loaded with Ram trucks weighing nearly 80,000 pounds a distance of 100 feet, down Riverside Drive
◾Estimated amount of nearly $77,639 and counting raised will help support the U....
|RAM TRUCK BRAND MAKES INTERNATIONAL DEBUT AT 66TH IAA COMMERCIAL VEHICLES EXHIBITION IN HANNOVER• Ram Truck's first-ever appearance at world premier commercial vehicle show|
• Brand gears up for expansion into markets for commercial vehicles outside North America
• Display at Hannover features 'upfitted' Ram 1500 Quad Cab Sport
• Modified Ram includes popular liquid petroleum gas (LPG) system and Mopar accessories
September 21, 2016 , Auburn Hills, Mich. - The Ram Truck brand will host its first-ever display at the IAA Commercial Vehicles Exhibition, t....
|RAM TRUCK BRAND LAUNCHES NEW SPANISH-LANGUAGE CAMPAIGN RECOGNIZING HARD WORKERS WHO ARE THEIR OWN BOSSES◾Television Ads Debut First Week of September to Large Viewing Audiences Watching Telemundo and UniMás Network Top Soccer Qualifying Matches |
◾60-second 'Boss' anthem spot and two 30-second ads feature the Ram 1500 Limited and promote Ram brand's 'America's Longest-lasting Pickups' title
◾Multinational campaign to air in the United States and Mexico; Latin American countries to run customized versions of spots
◾Ram teams with independent Venezuelan rock band La Vida Bohème for the campaign so....
|RAM TO HOST GIANT LOS ANGELES-AREA PROMASTER CITY VAN DEALER DRIVE-AWAY EVENT .◾Additional shipments help address high demand in No. 2 commercial van market|
◾More than 50 Ram ProMaster City vans gather at Angel Stadium of Anaheim before arriving in Los Angeles-area Ram Truck dealerships
WHAT: Ram Commercial Truck brand will host a dealer drive-away event for the popular new ProMaster City van. More than 50 of the small vans will be showcased before making their way to dealerships throughout the L.A. metropolitan area.
Join David Sowers, Head of Ram Commercial Tru....
|RAM HOSTS CHICAGOLAND PROMASTER CITY VAN DEALER DRIVE-AWAY EVENT◾Additional shipments help address high demand in No. 4 commercial van market|
◾Dozens of ProMaster City vans gather in Lombard, Ill., before arriving in Chicago-area Ram Truck dealerships
July 19, 2016 , Auburn Hills, Mich. - Ram Truck dealers from around the Chicago metropolitan area made their way to Lombard's Yorktown Center today to load-up on new Ram ProMaster City vans.
The Ram Commercial Truck brand hosted a one-day dealer drive-away event for the popular new ProMaster Ci....
|RAM REBEL TAPPED AS OFFICIAL VEHICLE OF BARLOW/JACOBSEN REBELLE RALLY TEAMJune 30, 2016 , Auburn Hills, Mich. - Ram Truck today announced its support of Arizona businesswomen Nena Barlow of Barlow Adventures and Kande Jacobsen of Adventure Driven, and that it will provide a 2016 Ram Rebel truck for the two women to drive in this year's inaugural Rebelle Rally.|
The Rebelle Rally is a new navigation and four-wheel-drive event crossing portions of the southwestern United States this October.
The Rebelle Rally is unique in the U.S. It's not a race for s....
|RAM NATION VOLUNTEERS GATHERED TO AID FLOOD STRICKEN RESIDENTS OF ROSENBERG, TEXAS, SOUTHWEST OF HOUSTONJune 14, 2016 , Auburn Hills, Mich. - More than 20 Ram Nation volunteers from Finnegan Chrysler Jeep Dodge Ram dealership and the Ram Truck brand's Southwest Business Center teamed with the First Response Team of America Saturday, June 11, in Rosenberg, Texas, (southwest of Houston) to deliver supplies and to help clean up homes damaged in the recent Memorial Day weekend floods.|
Tad Agoglia, founder of the First Response Team of America, directed the effort and led the caravan of Ram ....
|RAM BOOSTS DELIVERIES ON PROMASTER CITY TO MEET DEMAND; NEW YORK DEALERS DRIVE AWAY WITH DOZENS OF NEW VANSMay 17, 2016 , Pearl River, N.Y. - Ram Truck dealers from around the New York City metropolitan area made their way to Pearl River, N.Y., today to load-up on new Ram ProMaster City vans.|
The Ram Commercial Truck brand hosted a one-day dealer drive-away event for the popular new ProMaster City van. From there, dealers will head head back to their stores with dozens of small vans destined for all sorts of small businesses – from caterers to locksmiths.
Following Ram Commercial T....
|RAM TRUCK TO SHOWCASE OFF-ROAD TRUCK LEADERSHIP AT 2016 OVERLAND EXPO◾Overland Expo to host Ram Truck press conference and owner clinic|
◾Fresh off their Chicago Auto Show unveiling, new 2017 Ram Power Wagon and Ram 2500 4x4 Off-road pickups will make their first Arizona appearance at the Overland Expo in Mormon Lake, Ariz.
◾Including popular 1500 Rebel model, Ram lineup claims America's Off-road Truck Leader title
◾New Ram Power Wagon colors, lighting, wheels, grilles and legacy graphic take cues from 1979-80 'Macho Power Wagon'
◾Power Wagon features standard....
|RAM TRUCK BRAND ‘DOMINATES THE FIELD' WITH MULTITIER SPONSORSHIP OF CHURCHILL DOWNS AND THE 142ND KENTUCKY DERBY◾The May 7 running of the Kentucky Derby marks Ram Truck brand's seventh year as exclusive automotive partner|
◾Ram serves as Official Truck of Churchill Downs and the Kentucky Derby
◾Fans attending weekend races will be immersed in the Ram Truck brand experience, including truck displays, video board integrations, signage and posters, and Ram-branded giveaways
◾Television ads during NBC broadcast, a behind-the-scenes video and posts on Ram social channels, including Facebook live video of the....
|Southern California Dealer Provides Ram Pickup, Fiat 500X as Rewards for Area Students, Teachers•Honors students and educators with perfect school year attendance|
•'It's a Gas to Go to Class' giveaway now in its fifth school year
•Victorville Motors' and Desert FIAT's program helps keep kids in classrooms
•FCA US California Business Center a partner since the program's inception
•Teacher eligibility has grown from 50 teachers the first year to more than 400 this year
April 29, 2016 , Los Angeles - This weekend, two lucky and hard-working students and two teachers will head ....
|JEEP® AND RAM TRUCK BRANDS CLEAN UP AT 22ND ANNUAL NORTHWEST AUTOMOTIVE PRESS ASSOCIATION (NWAPA) 'MUDFEST'◾2016 Jeep® Grand Cherokee 75th Anniversary Edition named Northwest Outdoor Activity Vehicle of the Year|
◾2016 Jeep Grand Cherokee 75th Anniversary Edition voted winner of Family Utility class
◾2016 Jeep Wrangler Unlimited 75th Anniversary Edition voted winner of Extreme Capability class
◾2016 Ram Rebel named winner in the Pickups category
April 19, 2016 , Auburn Hills, Mich. - Jeep® and Ram Truck brand vehicles dominated the 22nd annual 'Mudfest' competition hosted by the Northwest....
|POPULAR MECHANICS AWARDS 2016 RAM TRUCK LINE FOR AUTOMOTIVE EXCELLENCE HONORApril 13, 2016 , Auburn Hills, Mich. - Popular Mechanics has included the 2016 Ram line up in their annual Automotive Excellence Awards in the May issue, on newsstands today. Compared to all other full-size pickups, the Ram 1500, 2500 and 3500 offerings had the best combination of technology, performance and value.|
'The objective for Ram is to build the best trucks in the market, and earning a spot in Popular Mechanics' Automotive Excellence Awards is recognition of rapid innovation....
|RAM TRUCK EXPANDS PARTNERSHIP WITH TWO-TIME GRAMMY WINNER CHRIS STAPLETON◾New 'Built Here' television spot featuring Stapleton introduced this week and long-form video launch on www.ramtrucks.com/HometownHeroes|
◾Ram Nation volunteers help build outdoor stage at Stapleton's former high school in Paintsville, Ky., as artist returns for surprise musical instrument donation and free concerts
◾'Built Here' ad debuted April 3 on 51st Academy of Country Music (ACM) Awards telecast as part of Ram's longtime ACM sponsorship
◾Ram asking its owners to share stories on how th....
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