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|DODGE LAUNCHES 2016 SRT HELLCAT PLAN OF ATTACK; INCREASES PRODUCTION; SET TO OPEN ORDERS◾Due to unprecedented demand for the 2015 models, Dodge significantly increases production for 2016 model-year Challenger and Charger SRT Hellcats|
◾Plan includes building the remaining 2015 SRT Hellcat scheduled orders at Brampton (Ont.) Assembly
◾All unscheduled 2015 model year SRT Hellcat sold orders will be cancelled; these customers will receive discounted 2016 model year pricing
◾Dealers will receive details on the full 2016 model year allocation plan in August 2015
◾Two allocation cycl....
|TEXAS DODGE VIPER ENTHUSIASTS RECEIVE KEYS TO TWO NEW CUSTOMIZED '1 OF 1' DODGE VIPER GTC MODELSJuly 24, 2015 , Detroit - Dodge Viper owners Wayne and D'Ann Rauh elevate Viper Nation enthusiasm to a whole new level. On Friday, July 24, the couple visited the Conner Avenue Assembly Plant in Detroit to receive keys to not one, but two new customized '1 of 1' Dodge Viper GTC models, making them proud owners of a total of 79 Dodge Vipers.|
Through the new Viper '1 of 1' customization program, owners can create their very own one-of-a-kind Snake. No two customers can order the same co....
|START YOUR ENGINES! MOPAR DODGE CHALLENGER DRAG PAK ORDERING COMMENCES◾Ordering for the factory-prepped, drag race package car is announced at the Mopar Block Party fan event in Golden, Colorado|
◾Production will be limited to 60 new Mopar Dodge Challenger Drag Pak vehicles — 35 with the first-ever supercharged engine from Mopar and 25 with a naturally aspirated 426 HEMI engine
◾Pricing is cubic-inch appropriate at $99,426 MSRP for the naturally aspirated 426 version of the Mopar Dodge Challenger Drag Pak and $109,354 MSRP for the 354 supercharged race car
|DODGE CHALLENGER, CHARGER AND FIAT 500 LEAD SEGMENTS IN 2015 J.D. POWER APEAL STUDY◾Dodge Charger leads Large Car segment for fifth consecutive year|
◾Dodge Challenger ranks highest in Midsize Sporty Car segment for fourth time in five years
◾Fiat 500 leads City Car segment, second top three finish in four years
◾Ram 1500, Chrysler 300 rank second and third in respective segments
July 22, 2015 , Auburn Hills, Mich. - FCA US LLC vehicles led three segments in J.D. Power's 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study™. Dodge Challenger, Charger ....
|2015 DODGE CHALLENGER, JEEP® GRAND CHEROKEE LEAD THEIR SEGMENTS IN U.S. VEHICLE SATISFACTION SURVEY◾Jeep Grand Cherokee is highest ranking Mid-Size SUV for fifth consecutive year|
◾Dodge Challenger leads Sporty Car segment, second time in three years
July 8, 2015 , Auburn Hills, Mich. - Jeep® Grand Cherokee – the most awarded SUV ever – ranks highest among Mid-Size SUVs for the fifth consecutive year in AutoPacific's Vehicle Satisfaction Awards (VSAs). For the second time in three years, surveyed owners placed the Dodge Challenger at the top of the Sporty Car segment for its best-in-c....
|Beckman Scores Title Win for Mopar at Norwalk NHRA Nationals; A Ninth Victory for New 2015 Mopar Dodge Charger R/T•Don Schumacher Racing's (DSR) Jack Beckman drives his 2015 Mopar Dodge Charger R/T to a title win at the Ninth annual Summit Racing Equipment National Hot Rod Association (NHRA) Nationals|
•Beckman earns his third title win in four final round appearance this year aboard his Infinite Hero 2015 Mopar Dodge Charger R/T
•Ninth win of the season for the new 2015 Mopar Dodge Charger R/T Funny Car and an 11th final round appearance in 12 national events this season
•Beckman defeated all three vehic....
|DODGE BRAND HALO VEHICLES FEATURED IN NEW CAMPAIGN MAKING LARGE- AND SMALL-SCREEN DEBUTS BEGINNING JULY 3◾New 90- and 30-second 'Predators' ads capture the visceral feeling of Dodge's powerful performance cars set to soundtrack of classic 'In the Air Tonight' song|
◾Campaign sets tone, look, feel and attitude for the Dodge and SRT brands
◾The 90-second commercial runs July 3-23 in select movie theaters across the country
◾Both lengths begin on cable networks July 5
◾The 30-second spot airs July 6 on a giant screen in Times Square and July 14 during Major League Baseball All-Star Game telecast
|DODGE VIPER POWERS INTO 2016 WITH NEW ACR MODEL, EXPANDED CUSTOM OPTIONS AND INDUSTRY-EXCLUSIVE COLORS◾New 2016 Dodge Viper ACR (American Club Racer) model returns; fastest street legal Viper track car ever|
◾New matte-finish exterior color options double the Viper's custom '1 of 1' exterior paint options to 16,000 colors and more than 50 million unique build configurations for the ultimate in model year exclusivity
◾Now more than 48,000 unique stripe combinations across the lineup, for a truly one-of-a-kind, hand-built American supercar
◾New high-impact, show-car quality exterior color – Stry....
|DODGE EXPANDS INDUSTRY-FIRST ‘1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION◾New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options|
◾Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations
◾Matte finish available in all exclusive '1 of 1' program and standard production colors
◾In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appea....
|‘IT'LL TEST YOU': LATEST DODGE BRAND U.S. HISPANIC ADVERTISING CAMPAIGN FEATURES ACTOR DANNY TREJO◾Actor Danny Trejo appears in series of three Spanish language commercials highlighting the Dodge Challenger, Dodge Charger and Dodge Dart|
◾Storyline is built on the message: 'Te Pondrá A Prueba' (It'll Test You)
◾U.S. Hispanic advertising campaign debuts this month on television and digital platforms
◾Social media and digital videos depict Danny Trejo surprising 'customers' taking test drives
June 16, 2015 , Auburn Hills, Mich. - The Dodge brand is launching a new U.S. Hispanic adv....
|SPIRIT OF LEGENDARY DODGE BROTHERS LIVES ON AS DODGE LAUNCHES FOUR NEW ADS IN MARKETING CAMPAIGN◾Multi-dimensional campaign highlights the Dodge Brothers' passion for making great cars and how that passion and spirit still drives Dodge brand today|
◾New spots launch this week for 2015 Dodge Dart, Durango, and Charger and Challenger Scat Packs
◾Ads directed by Academy Award-winning actor Adrien Brody
◾'Drive By' spot features 'No Flex Zone' song by Interscope recording artists and American hip-hop duo Rae Sremmurd
◾View ads at youtube.com/dodge and follow the campaign on Dodge social sit....
|PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T◾Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit|
◾50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550
◾Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009
◾Delivery of Mopar '15 performance kits to begin in early June
June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance ....
|BECKMAN SEIZES SECOND WIN OF SEASON AT TOPEKA, SIXTH VICTORY IN EIGHT EVENTS FOR 2015 DODGE CHARGER R/T◾Jack Beckman drives his Mopar HEMI-powered 2015 Dodge Charger R/T to victory at the rain-delayed NHRA Kansas Nationals|
◾The new 2015 Dodge Charger R/T Funny Car has claimed six wins and advanced to the final round in seven of eight events this season
◾Beckman makes NHRA history by becoming the first driver in a Funny Car to record four consecutive runs below 4 seconds
◾Don Schumacher Racing Mopar Dodge drivers hold the top three spots in the Funny Car standings
◾Matt Hagan reaches the semif....
|CAPPS TAKES 2015 DODGE CHARGER R/T TO RUNNER-UP FINISH AT NHRA SOUTHERN NATIONALS◾Don Schumacher Racing driver Ron Capps follows up title win in Houston with runner-up finish at NHRA Southern Nationals near Atlanta|
◾DSR has put at least one of their 2015 Mopar Dodge Charger R/T Funny Cars in a final elimination round at six of seven NHRA events this season
◾Capps has four final round appearances this year and two wins in the 2015 Dodge Charger R/T to lead the Funny Car points srtandings
◾Pro Stock fourth seed Allen Johnson and Magneti Marelli Dodge Dart makes progress but....
|DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACRThe fastest street-legal Viper track car ever offers a tremendous value for performance|
May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR.
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