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|DODGE BRAND HALO VEHICLES FEATURED IN NEW CAMPAIGN MAKING LARGE- AND SMALL-SCREEN DEBUTS BEGINNING JULY 3◾New 90- and 30-second 'Predators' ads capture the visceral feeling of Dodge's powerful performance cars set to soundtrack of classic 'In the Air Tonight' song|
◾Campaign sets tone, look, feel and attitude for the Dodge and SRT brands
◾The 90-second commercial runs July 3-23 in select movie theaters across the country
◾Both lengths begin on cable networks July 5
◾The 30-second spot airs July 6 on a giant screen in Times Square and July 14 during Major League Baseball All-Star Game telecast
|DODGE VIPER POWERS INTO 2016 WITH NEW ACR MODEL, EXPANDED CUSTOM OPTIONS AND INDUSTRY-EXCLUSIVE COLORS◾New 2016 Dodge Viper ACR (American Club Racer) model returns; fastest street legal Viper track car ever|
◾New matte-finish exterior color options double the Viper's custom '1 of 1' exterior paint options to 16,000 colors and more than 50 million unique build configurations for the ultimate in model year exclusivity
◾Now more than 48,000 unique stripe combinations across the lineup, for a truly one-of-a-kind, hand-built American supercar
◾New high-impact, show-car quality exterior color – Stry....
|DODGE EXPANDS INDUSTRY-FIRST ‘1 OF 1' VIPER CUSTOMIZATION PROGRAM WITH NEW MATTE-FINISH PAINT OPTION◾New matte-finish exterior paint available on all of Viper '1 of 1' program's 8,000 exterior color options and 24,000 stripe options|
◾Viper's custom '1 of 1' exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations
◾Matte finish available in all exclusive '1 of 1' program and standard production colors
◾In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appea....
|‘IT'LL TEST YOU': LATEST DODGE BRAND U.S. HISPANIC ADVERTISING CAMPAIGN FEATURES ACTOR DANNY TREJO◾Actor Danny Trejo appears in series of three Spanish language commercials highlighting the Dodge Challenger, Dodge Charger and Dodge Dart|
◾Storyline is built on the message: 'Te Pondrá A Prueba' (It'll Test You)
◾U.S. Hispanic advertising campaign debuts this month on television and digital platforms
◾Social media and digital videos depict Danny Trejo surprising 'customers' taking test drives
June 16, 2015 , Auburn Hills, Mich. - The Dodge brand is launching a new U.S. Hispanic adv....
|SPIRIT OF LEGENDARY DODGE BROTHERS LIVES ON AS DODGE LAUNCHES FOUR NEW ADS IN MARKETING CAMPAIGN◾Multi-dimensional campaign highlights the Dodge Brothers' passion for making great cars and how that passion and spirit still drives Dodge brand today|
◾New spots launch this week for 2015 Dodge Dart, Durango, and Charger and Challenger Scat Packs
◾Ads directed by Academy Award-winning actor Adrien Brody
◾'Drive By' spot features 'No Flex Zone' song by Interscope recording artists and American hip-hop duo Rae Sremmurd
◾View ads at youtube.com/dodge and follow the campaign on Dodge social sit....
|PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T◾Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit|
◾50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550
◾Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009
◾Delivery of Mopar '15 performance kits to begin in early June
June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance ....
|BECKMAN SEIZES SECOND WIN OF SEASON AT TOPEKA, SIXTH VICTORY IN EIGHT EVENTS FOR 2015 DODGE CHARGER R/T◾Jack Beckman drives his Mopar HEMI-powered 2015 Dodge Charger R/T to victory at the rain-delayed NHRA Kansas Nationals|
◾The new 2015 Dodge Charger R/T Funny Car has claimed six wins and advanced to the final round in seven of eight events this season
◾Beckman makes NHRA history by becoming the first driver in a Funny Car to record four consecutive runs below 4 seconds
◾Don Schumacher Racing Mopar Dodge drivers hold the top three spots in the Funny Car standings
◾Matt Hagan reaches the semif....
|CAPPS TAKES 2015 DODGE CHARGER R/T TO RUNNER-UP FINISH AT NHRA SOUTHERN NATIONALS◾Don Schumacher Racing driver Ron Capps follows up title win in Houston with runner-up finish at NHRA Southern Nationals near Atlanta|
◾DSR has put at least one of their 2015 Mopar Dodge Charger R/T Funny Cars in a final elimination round at six of seven NHRA events this season
◾Capps has four final round appearances this year and two wins in the 2015 Dodge Charger R/T to lead the Funny Car points srtandings
◾Pro Stock fourth seed Allen Johnson and Magneti Marelli Dodge Dart makes progress but....
|DODGE OPENS ORDER BANKS FOR NEW 2016 DODGE VIPER ACRThe fastest street-legal Viper track car ever offers a tremendous value for performance|
May 12, 2015 , Auburn Hills, Mich. - Viper enthusiasts with the need for ultimate handling, performance and road course domination, as well as the ability to drive their Viper home from the track, can now place their orders for the fastest street-legal Viper track car ever. The Dodge brand has announced pricing and opened order banks for the recently introduced 2016 Dodge Viper ACR.
|DODGE LAUNCHES ONLINE VIPER GTC CUSTOMIZER; ENTHUSIASTS CAN CREATE A 1 OF 1 HAND-BUILT AMERICAN SUPERCAR◾Dodge Viper lovers can now design their own custom Dodge Viper GTC at www.driveSRT.com/Viper|
◾Viper GTC Customizer features a unique design experience to help create a personalized version of the ultimate performance supercar
◾More than 25 million unique build combinations are available for the Dodge Viper GTC
◾Options include 8,000 hand-painted exterior colors, 24,000 hand-painted custom stripes, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, four suspension....
|FOURTH CONSECUTIVE TITLE FOR DSR AND NEW 2015 MOPAR DODGE CHARGER WITH BECKMAN WIN AT NHRA FOUR-WIDE NATIONALS◾Don Schumacher Racing (DSR) driver Jack Beckman drives 2015 Mopar Dodge Charger to title win at unique NHRA Four-Wide Nationals|
◾Beckman earns first win since 2012 and extends DSR and the new 2015 Mopar Dodge Charger R/T win streak to four
◾Beckman posts a 3.983-second lap at zMAX Dragway to earn his 16th career win
◾Allen Johnson posts record-setting career best run in Magneti Marelli Dodge Dart in failed effort to advance past first elimination round
March 29, 2015 , Concord, North C....
|DODGE TURNS UP THE HEAT WITH NEW RADAR RED NAPPA LEATHER SEATS IN 2015 DODGE DURANGO R/T• Durango R/T also now features an all-new standard 20-inch wheel design with high-gloss Granite Crystalfinish|
March 26, 2015 , Auburn Hills, Mich. - 360 horsepower: Check. Standard seven-passenger seating: Check. New standard 20-inch wheels with high-gloss Granite Crystal finish: Check. New rich Radar Red Nappa Leather seats: Check.
Dodge is again responding to its customers, who have been clamoring for the segment-exclusive red Nappa leather seats since they were first sho....
|CAPPS SNAPS UP WIN IN ALL-MOPAR DODGE FUNNY CAR FINAL AT NHRA GATORNATIONALSHelms Drives Drag Pak to Stock Eliminator Victory|
◾Ron Capps defeats John Hale in Mopar vs. Mopar Funny Car final at 46th Annual NHRA Gatornationals
◾New 2015 Mopar Dodge Charger R/T Funny Car body is three-for-three this season
◾Victory is the third Gatornationals crown for Capps and 43rd of his career, tying him for second all-time in Funny Car
◾Defending NHRA Funny Car world champ and Mopar Express Lane driver Matt Hagan's 2015 undefeated streak comes to an end at Gainesville Racew....
|CARS, MOVIES AND MUSIC COME TOGETHER AS DODGE PARTNERS WITH UNIVERSAL PICTURES AND ATLANTIC RECORDS ON 'FURIOUS 7'◾'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited|
◾Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7
◾Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available i....
|MOPAR AND DODGE CONTINUE SUPPORT OF RACERS WITH CONTINGENCY PROGRAMS IN MULTIPLE SPORTS CAR ROAD RACING SERIES◾Mopar and Dodge brands provide contingency programs for drivers of Dodge Viper entries competing in various classes across multiple sports car road racing series during the 2015 season|
◾Contingency prizes will be awarded for podium performances and championship achievements in the TUDOR United Sportscar Championship, Trans Am Series, Pirelli World Challenge Series, 2015 National Championship Runoffs, and NARRA events
◾ Sports car contingency program is an expansion of Mopar's long-time suppor....
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