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|NEW ACURA AD CAMPAIGN CELEBRATES TURNING '30 YEARS YOUNG' WITH MILLENNIAL SALES LEADERSHIP◾Acura launches new marketing campaign celebrating 30th anniversary|
◾Acura marks milestone as #1 luxury brand to millennials in America
◾Campaign furthers focus on Precision Crafted Performance brand DNA
Apr 28, 2016 - TORRANCE, Calif. -- As Acura marks its 30th anniversary, the brand is launching a new marketing campaign that celebrates its American roots and the key models that have contributed to its success. The milestone coincides with Acura's emergence as the leading luxury bra....
|ACURA DELIVERS HIGHEST PROJECTED RESIDUAL VALUE OF ALL LUXURY BRANDS FOR FIFTH STRAIGHT YEAR, ACCORDING TO EDMUNDS.COMTORRANCE, Calif., April 22, 2016 – Acura has taken the luxury crown for projected retained value for the fifth consecutive year, earning the Edmunds Best Retained Value®award for luxury brands. Acura tops all eligible luxury brands with the highest projected residual value of 47.6 percent after five years of ownership based on the average Edmunds True MarketValue® (TMV®) price when sold as new. Acura has been presented a brand-level Best Retained Value award more than any other luxury bra....|
|NEW VIDEO FEATURES PROJECT LEADER FOR PRODUCTION OF 2017 ACURA NSX SUPERCAR, THE ONLY SUPERCAR MADE IN AMERICAApr 15, 2016 - MARYSVILLE, Ohio -- Clement D'Souza, who led the creation of the innovative new Performance Manufacturing Center in Marysville, Ohio, the exclusive global production facility for the 2017 Acura NSX supercar, is the latest Honda associate featured in the What Makes a Honda is Who Makes a Honda video series.|
A mechanical engineer and 26-year veteran at Honda of America Mfg., Inc., D'Souza was tapped as the engineering project leader in 2012 to lead the creation of a new ma....
|ACURA ANNOUNCES PLANS FOR START OF SERIAL PRODUCTION OF THE 2017 ACURA NSX◾Performance Manufacturing Center is exclusive global production home for Acura NSX with serial production to begin late April|
◾World-class facility boasts quality, craftsmanship and technological innovation
Mar 17, 2016 - MARYSVILLE, Ohio -- Acura today announced that the all-new Performance Manufacturing Center will begin serial production of the next-generation Acura NSX supercar in late April, with customer deliveries to commence thereafter.
The new Performance Manufacturing C....
|RYAN EVERSLEY PACES ACURA RESULTS IN ST. PETERSBURG WITH PAIR OF TOP-10 RUNSPirelli World Challenge Grand Prix of St. Petersburg|
1.8-mile temporary street circuit - St. Petersburg, FL
Weather: Sunny, mild, 80 degrees F
◾Eversley earns third top-10 finish in first four races of 2016 season
◾Peter Cunningham earns season-best results with strong late-race efforts
◾Sixth-place run on Sunday is best of Pirelli World Challenge Season for Acura TLX-GT
Mar 14, 2016 - ST. PETERSBURG, Fla. -- The RealTime Racing Team used a pair of powerful Acura TLX-GT machines....
|ACURA NSX ORDERS BEGIN WITH LAUNCH OF ONLINE VEHICLE CONFIGURATORConfigurator site is live for potential customers and enthusiasts to create their ideal NSX supercar|
◾Online configurator is the first step in the NSX custom order process
◾NSX fans can share their dream NSX on Twitter to win exclusive opportunity to drive the supercar
Feb 25, 2016 - TORRANCE, Calif. -- The 2017 Acura NSX online configurator launched today at NSX.Acura.com, allowing future NSX owners and enthusiasts to virtually customize their new Acura NSX supercar. The launch of ....
|REDESIGNED AND REENGINEERED 2017 ACURA MDX TO DEBUT AT 2016 NEW YORK INTERNATIONAL AUTO SHOW• America's best-selling three-row luxury SUV to receive substantial design changes, new features and new powertrain technology|
Feb 24, 2016 -- Acura will unveil the redesigned and reengineered 2017 MDX luxury SUV at the 2016 New York International Auto Show on March 23. The 2017 MDX will boast substantial design enhancements, added luxury comfort and convenience features, and advanced new powertrain technology, in concert with the Acura brand's focus on Precision Crafted Perfor....
|ACURA NAMED TOP LUXURY BRAND FOR LOWEST COST OF OWNERSHIP BY KBB.COMFeb 10, 2016 - TORRANCE, Calif. -- Acura was honored by KBB.com for having the lowest cost of ownership for a luxury brand over a projected 5-year period – recognition that quality and reliability serve as a foundation of the Acura brand's Precision Crafted Performance DNA. The '5-Year Cost to Own Awards' takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for all new models.|
'The Acura brand was establish....
|ACURA PRECISION CONCEPT MAKES CHICAGO AUTO SHOW DEBUTFeb 8, 2016 - TORRANCE, Calif. -- The Acura Precision Concept is coming to the Windy City, making its Chicago Auto Show debut following its unveiling at the North American International Auto Show last month. The concept model embodies the Acura brand DNA of Precision Crafted Performance – performance delivered with incredible precision, outstanding quality and elegant, innovative engineering – and previews the future design of all future Acura vehicles.|
With an emphasis on high-contras....
|FIRST 2017 ACURA NSX SCORES RECORD AUCTION PRICE OF $1.2 MILLION AT BARRETT-JACKSON◾Final hammer price of $1.2 million sets record auction price for a designated VIN 001 vehicle|
◾All proceeds go to the Pediatric Brain Tumor Foundation and Camp Southern Ground
Jan 29, 2016 - SCOTTSDALE, Ariz. -- At the auctioneer's final call, the next-generation 2017 Acura NSX supercar tonight smashed the record for a vehicle auction at Barrett-Jackson for the highest-selling designated vehicle identification number (VIN) 001 with the final hammer price set at $1.2 million. Winning....
|ACURA ROLLS OUT AMERICAN-MADE NSX SUPERCAR WITH SUPER BOWL COMMERCIAL SET TO VAN HALEN CLASSIC, RUNNIN' WITH THE DEVIL◾Iconic Van Halen song infuses high-voltage energy into NSX rollout|
◾Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX
◾Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot
Jan 29, 2016 - TORRANCE, Calif. -- Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 5....
|ACURA HONORED FOR BEST AUTOMOBILE TELEVISION ADVERTISINGPrestigious One Show Organization Recognizes Acura Safety Commercial 'The Test' for Outstanding Creativity and Compelling Message|
Jan 21, 2016 - TORRANCE, Calif. -- Acura has been recognized for creating one of the most outstanding automobile television commercials in 2015 by the prestigious One Show organization. Acura's safety commercial 'The Test' was selected for creative excellence in broadcast television as part of the third annual Automobile Advertising of the Year Award....
|BARRETT-JACKSON TO AUCTION 2017 ACURA NSX VIN #001 FOR CHARITY AT 45TH ANNIVERSARY SCOTTSDALE AUCTION•2017 Acura NSX VIN #001 supercar will cross the Barrett-Jackson auction block in Scottsdale to support the Pediatric Brain Tumor Foundation and Camp Southern Ground|
SCOTTSDALE, Ariz. – Dec. 18, 2015 – Barrett-Jackson, The World's Greatest Collector Car Auctions®, is continuing its support of charities with the auction of the long-awaited 2017 Acura NSX VIN #001 supercar during the nine-day 45th Anniversary Auction from Jan. 23-31, 2016, at WestWorld of Scottsdale. Having helped raise ....
|ACURA LAUNCHES NEW BRAND CAMPAIGN TOUTING PRECISION CRAFTED PERFORMANCE DNA◾New brand campaign reintroduces Precision Crafted Performance as the Acura's core promise to its customers|
◾60-second TV commercial kicks-off Jan. 17 during NFL AFC playoffs
◾Breakout actor Michael B. Jordan joins the brand as official voice of Acura
Jan 14, 2016 - TORRANCE, Calif. -- Acura today announced the launch of a new marketing campaign centered on the reintroduction of Precision Crafted Performance as the brand's core promise and new advertising theme. The announcement of ....
|ACURA PRECISION CONCEPT TO DEBUT AT 2016 NORTH AMERICAN INTERNATIONAL AUTO SHOW• Created by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design |
Dec 18, 2015 - TORRANCE, Calif.
Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of pe....
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