2016 Toyota Prius

All-New Prius Prime Among 12 Category Winners at Prestigious Annual Awards Los Angeles (November 15, 2016) – The 2017 Toyota Prius Prime was named the ElectricHybrid Best Buy of 2017 in Kelley Blue Books annual awards honoring best ne...

TORRANCE, Calif., Oct. 20, 2016 – Lights (LED, of course, for efficiency), camera (digital to reduce waste)…action! On Saturday, October 22, Toyota and Lexus will celebrate 16 years of partnership with EMA at the 26th annual Environmental...

April 23, 2016 -- Toyota broke a Guinness World Records™ title today, setting a new record for the most vehicles in a hybrid parade. The official tally for the parade lap on the Alameda Air Field 332 Prius owners in attendance. California has...

An armada of agents is about to roll out in Toyota Prius c. Their mission to help people across America get the most from their technology. Starting today, Best Buys Geek Squad will dispatch more than 1,000 of the vehicles – fully decked out as the...

The All-New 2016 Prius Campaign to Launch on February 7 with Game Day Spot TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, Heck on Wheels, developed with agency of record, Saatchi %26 Saatchi LA, to highligh...

Lexus Interface and standard 12.3-inch touchscreen introduced for all models Optional colors now available Ultrasonic Blue Mica 2.0 and Copper Crest (exterior) and Dark Rose (interior) Standard Lexus Safety System 2.5 Starts at %2498,850 MSRP (in...

One of the Most Fuel-Efficient AWD-Equipped Vehicles in America, with 50 Combined MPG Refreshed Exterior Styling for All Prius Models New Grade Strategy Unveiled for 2019 Toyota Safety Sense P (TSS-P) Standard Across All Grades Up to 65.5 cu. ft...

Toyota Safety Sense P (TSS-P) Standard Across All Grades New Standard 11.6-inch HD Multimedia Display on Prius Four and Four Touring Up to 65.5 cubic feet of cargo space Prius Two Eco Offers EPA-estimated 58 MPG City Available in Seven Grades, I...

New front end styling and other design enhancements unique front fascia for Touring grade New XLE Plus grade for gas and Hybrid versions Two suspension tuning levels sporty for Touring, comfort for others Available Toyota Safety Sense-P system ...

42-MPG Combined EPA Fuel Economy Rating Tops Set More Cargo Space Than Most Small SUVs New Front Styling and Taillights Sharpen the Distinctive Design Upgraded Entune® Audio and Multimedia Offerings Newly Available Power Drivers Seat Upgraded...