1962 Studebaker Avanti Prototype

In the early 1960s, Sherwood H. Egbert became president of the automotive division of Studebaker-Packard Corp. He quickly began work on establishing an all-new lineup of automobiles. He hired the Brooks Stevens Studio and Raymond Loewy/William Snaith Studio to design these new models.

Loewy had presented the initial design for the Avanti and would later task John Ebstein and Bob Andrews to create a two- and four-door version that was both sporty and a family sedan. After six weeks of work, the team had created two models, a notchback style and a fastback design. One-eighth-scale clay models were created and taken to New York, where Loewy, Ebstein, Andrews, and Kellogg perfected the design. One side of the clay model was a two-door design while the other side was a four-door version. Once the team's work was complete, the models were cast in plaster, painted, and sent back to Paris. In Paris, Ebstein created full-size slides to aid in the approval process. The work was approved by Egbert and later by the Studebaker Corp. board of directors in South Bend, Indiana. A deadline of April 12, 1962, was given to create the first prototype - the notchback - with the work given to Pichon-Parat of France. The fastback model was scheduled to be completed by October.

Egbert, after seeing the notchback prototype, was excited and worked to get it into production. The board members, however, doubted the success of the car. These two designs never made it past the prototype stages, though both of the steel-bodied prototypes have survived.

by Daniel Vaughan | Sep 2010