 |  |  |  |  |
 |  |  |
1922 Auburn Beauty-SIX news, pictures, and information | ||
| Tweet | ||
 |  |  | Tourer |
By Daniel Vaughan | Nov 2010
The Auburn Automobile Company was established in Auburn, Indiana by Frank and Morris Eckhart. The company's initial offering was a single-cylinder chain driven runabout that was priced at $800. Sales were slow and its high cost to produce meant that change was needed. In 1903, the Eckharts re-introduced their car with several changes, but still powered by a single cylinder. A short time later, the company would offer a two and a four-cylinder model and in 1912 a six-cylinder model became available.
Sales were relatively strong, yet it was not achieving the financial success required to stay in business. They were headed towards receivership when they were rescued by a group of Chicago businessmen. The group included William Wrigley of Chewing Gum and Baseball fame. In 1919, the Auburn Company was purchased by the Chicago group from the Eckhart's.
The Auburn Company under its new ownership introduced the Auburn Beauty Six. It was a streamlined, fender-less vehicle that had several improvements over the prior Auburns. The cars were marketed on a national scale and new retail outlets were obtained where Auburn had previously lacked representation. With the introduction of the Beauty-SIX, the company had a record sales year that moved more than 6,000 new Auburns. A late model year introduction was the Beauty-SIX Roadster.
In 1919, the Auburn switched to that of a Continental six-cylinder engine that had a displacement of 230.98 cubic-inches and produced 43 horsepower.
For 1922, following the post-war recession, the Country saw a 54 percent rise in production of passenger cars. Auburn, however, was not part of this resurgence. Sales were off again and only 2,308 new Auburns were sold. Auburn hoped that their Auburn Beauty-SIX Sport would help revitalize sales. It was a flashy four-passenger car with step plates, side mounted trunks and an angled dash. Power was from a Continental six-cylinder engine that displaced 224 cubic-inches and produced 55 horsepower.
By 1924, Auburn was producing six cars a day and having trouble finding buyers. Soon, hundreds of new unsold cars sat behind the factory. The company was again in need of salvation. Fortunately, the company was saved by Erret Lobban Cord, a man less than thirty-years old. He was an energetic and brilliant businessman and salesman who had started as a salesman with the Moon Automobile Company in Chicago, Illinois. In less than five years, he had become General Manager and Director at Moon.
Under Cord's direction, the Auburn cars were repainted bright two tone color combinations and plated many of the trim parts in nickel. The cars were brought to the town square and dealers were offered the cars at large discounts. Within a short period of time, Cord had managed to sell the entire old stock and associated parts.
By Daniel Vaughan | Nov 2010
For more information and related vehicles, click hereSales were relatively strong, yet it was not achieving the financial success required to stay in business. They were headed towards receivership when they were rescued by a group of Chicago businessmen. The group included William Wrigley of Chewing Gum and Baseball fame. In 1919, the Auburn Company was purchased by the Chicago group from the Eckhart's.
The Auburn Company under its new ownership introduced the Auburn Beauty Six. It was a streamlined, fender-less vehicle that had several improvements over the prior Auburns. The cars were marketed on a national scale and new retail outlets were obtained where Auburn had previously lacked representation. With the introduction of the Beauty-SIX, the company had a record sales year that moved more than 6,000 new Auburns. A late model year introduction was the Beauty-SIX Roadster.
In 1919, the Auburn switched to that of a Continental six-cylinder engine that had a displacement of 230.98 cubic-inches and produced 43 horsepower.
For 1922, following the post-war recession, the Country saw a 54 percent rise in production of passenger cars. Auburn, however, was not part of this resurgence. Sales were off again and only 2,308 new Auburns were sold. Auburn hoped that their Auburn Beauty-SIX Sport would help revitalize sales. It was a flashy four-passenger car with step plates, side mounted trunks and an angled dash. Power was from a Continental six-cylinder engine that displaced 224 cubic-inches and produced 55 horsepower.
By 1924, Auburn was producing six cars a day and having trouble finding buyers. Soon, hundreds of new unsold cars sat behind the factory. The company was again in need of salvation. Fortunately, the company was saved by Erret Lobban Cord, a man less than thirty-years old. He was an energetic and brilliant businessman and salesman who had started as a salesman with the Moon Automobile Company in Chicago, Illinois. In less than five years, he had become General Manager and Director at Moon.
Under Cord's direction, the Auburn cars were repainted bright two tone color combinations and plated many of the trim parts in nickel. The cars were brought to the town square and dealers were offered the cars at large discounts. Within a short period of time, Cord had managed to sell the entire old stock and associated parts.
By Daniel Vaughan | Nov 2010
| Bentley Motors' North American Debuts | |
 | •New Continental GT Speed makes N. American debut •EXP 9 F luxury SUV displayed on Concept lawn •Highly prized classic and vintage Bentleys to be auctioned As California's Monterey Peninsula is primed for a week of displays and events involving some of the world's most coveted, historic automobiles, Bentley Motors prepares to share a glimpse into the future with the North American debut of two new models – the Continental GT Speed and the EXP 9 F luxury SUV concept. 'Pebble Beach and ...[Read more...] |
| Chevy Performance Rolls with Hot Rod Magazine Power Tour | |
 | Weeklong drive kicks off with unprecedented access to GM's Milford Proving Ground Road trip! It's that time of year again for the annual automotive pilgrimage known as the Hot Rod Magazine Power Tour® and Chevrolet Performance helps get it started on Saturday, June 2, at General Motors' Milford Proving Ground. The Power Tour winds up in Arlington, Texas, on June 9. With more than 3,000 hot rods, muscle cars, classic trucks and late-model performance vehicles and approximately 12,00...[Read more...] |
| Similar Automakers | |
| Daimler | Delage |
| Delahaye | Duesenberg |
| Hispano Suiza | Hudson |
| Isotta | Packard |
| Peerless | Pierce Arrow |
| Talbot-Lago | Voisin |
| Similarly Priced Vehicles from 1922 |
| Willys Knight Model 20 ($1,500-$2,400) |
| Auburn: 1921-1930 |
| Similar Automakers |
| Other models by Auburn |
| Related Articles and Event Coverage |
| Auburn Cord Duesenberg Museum |
| 12 | 6-39 | 6-51 | 654 | 850 Series | Beauty-SIX | Model 8 | Model G |
