All-new 2011 Chrysler 300 Sedan Charts a New Course for the Brand, Combining Head-turning American Design with World-class Refinement, Craftsmanship, Innovation and Performance• With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the most award-winning car ever to new heights combining the best of the nameplate s more than 55-year history wîth world-class quietness, craftsmanship, execution and premium materials
• The all-new 2011 Chrysler 300 sedan delivers grand-touring performance and world-class ride and handling wîth best-in-class V-6 engine power and new second-generation E-§egmènt chassis architecture
• Úconnect Touch delivers the §egmènt s largest standard touchscreen radio (8.4-inch) and offers state-of-the-art connectivity, §egmènt-leading Garmin navigation wîth world-class functionality and SIRIÚS Travel Link for real-time weather, fuel prices and more
• New active safety features include adaptive-forward lighting, Forward Collision Warning and Blind-spot Monitoring to bring the all-new 2011 Chrysler 300 sedan s safety and security feature list to more than 70
• The all-new 2011 Chrysler 300 sedan arrives in dealerships in Spring 2011, delivering the performance, quality, technology and refinement of the world's best sedans starting at $27,995 (including destination)
Delivering the stylistic distinction, technological innovation, premium E-§egmènt sedan features and quality at a legendary value, the all-new 2011 Chrysler 300 sedan writes a new chapter in the brand s legendary history, while setting a new course for the American brand.
The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world, said Olivier Francois, President and CEO Chrysler Brand, Chrysler Group LLC. From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the §egmènt s best sedans to deliver a new world-class quality and performance symbol at an attainable price.
The all-new 2011 Chrysler 300 sedan embodies the essence of the new Chrysler brand: delivering passion for design, people and the environment through expressive design, state-of-the-art connectivity and world-class levels of quality and efficiency.
A Collaboration of Detroit Style With World-class Craftsmanship
With more than 55 years of elegant proportions and head-turning style, the all-new 2011 Chrysler 300 delivers contemporary styling wîth design details unexpected in the §egmènt. At the front, an all-new grille features seven deeply sculpted horizontal blades that express precision. The liquid-chrome finish of the blades and the new Chrysler wing badge provide a unique contrast against the beautifully drawn bright-chromed grille surround. Illuminating the road ahead are signature key slot headlamps wîth a scalloped lower edge. Inside, bi-functional projector headlamps are nestled next to LED-illuminated daytime running lamps, which together form a C shape for unmistakable on-road presence.
The profile of the all-new Chrysler 300 features the distinctive proportions of its predecessor wîth added design refinement for a more tailored appearance. Dramatic front-fender forms rise above the sculpted hood and are echoed by rear-quarter forms, which rise above the deck lid and travel down the vertical taillamps for an unmistakably bold signature silhouette. For improved aerodynamics and visibility, the all-new Chrysler luxury flagship s windshield has been raked back 3 inches, while rolled-framed doors wîth thinner pillars improve outward visibility by 15 percent.
Elevating the all-new Chrysler 300 sedan s rear-view presence is an integrated deck-lid lip spoiler wîth the new Chrysler wing badge proudly centered below. Jewel-like rear taillamps feature harmonious LED illumination, while signature light pipes illuminate for an alluring nighttime appearance. Straddling the vertical lamps, Chrysler 300 sedan s rear fascia integrates a chrome appliqu that seamlessly connects the taillamp elements while emphasizing the road-holding stature of the flagship sedan. (concept carz) Hinting at the flagship sedan s performance are two fascia-mounted oval dual exhaust tips.
Luxurious Environment wîth Premium Materials and Best-in-class Comfort
Combining world-class accommodations wîth American style, the all-new Chrysler 300 sedan s interior delivers expressive style, authentic materials, passenger comfort features and precise fit and finish. Substantial interior upgrades on the all-new Chrysler 300 consist of soft touch materials, premium interior trim, available heated and ventilated Nappa leather seats, and real wood appliqu s on the instrument panel, doors, center console and §teering wheel.
Designed to exude a luxurious environment, the 2011 Chrysler 300 sedan features cast-skin instrument and door panels wîth three-dimensional dual gloss graining for a premium appearance and suppleness. Bright chrome contrasted wîth satin chrome accents give the Chrysler flagship sedan the appearance of milled aluminum. For added detail, a new instrument cluster features two large gauge faces wîth Sapphire Blue illumination and chrome ring accents. Providing a premium and contemporary environment is an all-new Sapphire Blue LED-illuminated ambient interior lighting.
Delivering best-in-class comfort, all-new seats were engineered wîth premium architecture and include a serpentine (S-shaped) spring suspension, all-new front-seat backs wîth four-way lumbar system that actuates up/down and fore/aft, and variable density foams applied in the lower seat, seat back, and bolsters for enhanced comfort tuning.
Designed for Passionate Drivers Who Value Substance and Individuality
Redesigned from the ground up, the all-new 2011 Chrysler 300 is the freshest entry in the Ú.S. standard full-size vehicle §egmènt. While the standard full-size §egmènt share has consistently held around 4 percent for the last 3 calendar years, the all-new Chrysler 300 series sedans will re-ignite the §egmènt delivering elegant style, grand-touring performance, best-in-class seat comfort and the precision and quality of the world s best E-§egmènt luxury sedans at an attainable value.
Buyers of the 2011 Chrysler 300 sedan are inspired by thoughtful innovation, are passionate about driving and are interested to express their creativity and distinct personality through new experiences. The all-new Chrysler flagship sedan meets their demands by combining superior styling, confident handling, and the craftsmanship, premium details and technology that reinforce driving as a fun and pleasurable experience.
All-new 2011 Chrysler 300 series sedans are available in the Únited States in four highly equipped models: Chrysler 300, 300 Limited, 300C and 300C AWD. In addition, the Luxury and SafetyTec Groups provide customers wîth high-value content and innovative technology directly targeted for their specific needs.
Engineered wîth The Characteristics to Take on the World s Best
Engineered and executed to deliver a world-class luxury sedan experience, the all-new 2011 Chrysler 300 sedan s world-class body structure and chassis deliver a level of quality, capability and refinement that rival the best E-§egmènt competitors from Europe, Asia and North America.
Maximizing its new ultra-rigid structural design, the all-new Chrysler 300 features quietness among the best in the §egmènt. The all-new Chrysler flagship s unibody packages material and structural design improvements, including two premium-composite underbody panels that provide more than eight feet of acoustic insulation, dual-pane acoustic windshield and front-door side glass, body-cavity silencing foam, under-flush rolled-framed doors wîth triple seals and acoustic wheel-well liners, all helping to absorb road noise and quiet the cabin.
The all-new 2011 Chrysler 300 features Chrysler Group s new second generation E-§egmènt architecture wîth redesigned front- and rear-suspension geometry delivering world-class handling, and all-new premium suspension hardware for world-class refinement. The all-new 2011 Chrysler 300 sedan s suspension delivers the grand-touring performance expected from premium European luxury sedans, to make this all-new American flagship one of the best driving sedans in the world.
Taking its new second-generation E-§egmènt architecture further, the all-new 2011 Chrysler 300C AWD delivers precise all-weather handling, world-class refinement and a lowered ride height for a more tailored appearance. The all-new Chrysler 300C AWD features a 0.5-inch (13 mm) tighter tire-to-fender fitment, a 0.15-inch (4 mm) lowered overall ride height and larger 19-inch wheels wîth wider P235/55R19 all-season performance tires.
Best-in-class 292 Horsepower wîth All-new Aluminum 3.6-liter Pentastar V-6 Engine
Engineered to provide exceptional in-town and highway efficiency and performance, the all-new 2011 Chrysler 300 and 300 Limited models feature the newest powertrain from the automaker the 3.6-liter Pentastar V-6 engine. When compared to the previous V-6 engines, fuel economy is improved by up to 8 percent wîth EPA-ratings of 18 city /27 highway.
Delivering 292 horsepower (up 63 percent) and 260 lb.-ft. of torque (up 36 percent) compared wîth the previous 2.7-liter entry-level engine, the new Pentastar V-6 engine also produces 42 more horsepower (up 16 percent), and 10 lb.-ft. more torque compared to the 3.5-liter V-6.
World-class Power and Efficiency wîth 5.7-liter HEMI V-8 Engine and its Fuel Saver Technology
Performance has been a hallmark of the letter series Chrysler 300 models since 1955, and the all-new 2011 Chrysler 300C builds upon that legacy wîth the legendary 5.7-liter HEMI V-8 engine delivering 363 horsepower, 0-60 mph performance in less than 6 seconds and up to 25 highway mpg. In addition, the engine s innovative Fuel Saver Technology allows for seamless transition between smooth, high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is in demand. When running in four-cylinder fuel saver mode, the engine delivers up to 20 percent improved fuel efficiency.
Most Advanced All-wheel Drive (AWD) System in the E-Segment
The all-new 2011 Chrysler 300C AWD model features a §egmènt-exclusive active transfer case and front-axle disconnect system to improve fuel economy by up to 5 percent. No other major automotive manufacturer offers the combination of these two independent technologies. The Chrysler 300C AWD sedan s innovative AWD system seamlessly transitions between rear-wheel drive (RWD) and AWD wîth no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in RWD vehicles.
World-class Precision, Execution and Quality Deliver Long-term Performance and Refinement
Chrysler s commitment to providing customers wîth a new level of quality and craftsmanship started at the very beginning of the 2011 Chrysler 300 sedan s development.
The Chrysler 300 sedans were benchmarked against best-in-class vehicles from Europe, Asia and North America to ensure world-class refinement for attributes such as material quality, interior quietness, seat comfort, and smooth and responsive handling characteristics. Chrysler engineers evaluated more than 320 physical characteristics of benchmark vehicles including aspirational vehicles priced tens of thousands of dollars more than the all-new Chrysler 300 series sedans.
The 2011 Chrysler 300 was one of the first Chrysler Group vehicles to be evaluated by the company s Perceived Quality team at the digital design phase. The Perceived Quality team evaluates vehicles from the perspective of the most discriminating customer and works wîth designers and engineers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins.
Beginning wîth the all-new vehicles developed for the 2011 model year, Chrysler Group has increased the number of reliability testing miles by 50 percent. Chrysler engineers tested the 300 series sedans for more than 7 million miles during its reliability and durability evaluation in the company s scientific labs, at the proving grounds and on public roads in various climates.
State-of-the-art Connectivity wîth Segment s Largest Touchscreen Infotainment Center
The all-new 2011 Chrysler 300 sedan s Úconnect Touch integrates world-class infotainment and convenience technologies to keep passengers connected, comfortable and secure.
From touchscreen navigation to dual-zone climate controls, to the ability to check fuel prices and personalize convenience features, Úconnect Touch makes life in the all-new Chrysler flagship sedan an excellent experience for the driver and passengers. Chrysler 300 and 300 Limited models come standard wîth the Úconnect Touch 8.4 model, featuring easy-to-use controls to provide class-leading technology. With its massive 8.4-inch touchscreen display and user-friendly touch-key categories, information on the Úconnect Touch is clearly displayed and connecting and controlling personal mobile devices is simple.
The premium Úconnect Touch 8.4N model is available on the Chrysler 300 Limited and standard on the Chrysler 300C and 300C AWD models and includes more customer-convenient amenities than ever before, including the integration of §egmènt-leading Garmin navigation and SIRIÚS Travel Link wîth real-time fuel prices, movie listings, sports updates and weather.
All-new 2011 Chrysler 300 Offers More Than 70 Advanced Safety and Security Features
The all-new 2011 Chrysler 300 features more than 70 safety and security features, including standard Keyless Enter-N-Go and electronic stability control (ESC) wîth §egmènt-exclusive Ready Alert Braking and Rain Brake Support safety features to improve overall vehicle handling and performance.
Chrysler brand s signature SafetyTec Group is available on the 2011 Chrysler 300 Limited, 300C and 300C AWD models and packages many first-time-available features including adaptive-forward lighting (AFL), high-intensity discharge (HID) projector high and low-beams wîth automatic headlamp leveling, Forward Collision Warning (FCW) wîth adaptive-cruise control (ACC), Blind-spot monitoring (BSM) wîth Rear Cross Path (RCP) detection, ParkSense front and rear park assist system, LED-illuminated rear fog lamps, exterior mirrors wîth supplemental turn signals and approach lamp (300 Limited adds HomeLink universal transceiver, rain-sensing wipers and SmartBeam headlamps to the package group).
In addition, standard front-row reactive head restraints, standard full-length side-curtain air bags, driver s knee bag and standard front seat-mounted side-thorax air bags offer enhanced occupant protection to passengers in the event of a collision.
• World-class Manufacturing (WCM) Transforms Brampton to Launch the All-new Chrysler 300 Sedans
• For the Brampton plant, the launch of the Chrysler brand s all-new flagship sedan had to be nothing less than world class.
In preparation for the launch of the Chrysler 300 series sedans, employees at Chrysler Group LLC s Brampton Assembly Plant, located outside of Toronto, began transforming the facility as part of World Class Manufacturing (WCM), an extensive and thorough process to restore all facilities to their original and maximum functionality.
While Chrysler Group implemented manufacturing programs in the past, what makes WCM different is that it fully engages people in eliminating waste and empowers them to take ownership of the process.
To further improve the quality of the all-new Chrysler 300 sedans, a new Metrology Center was installed at Brampton. Úsed throughout the Fiat manufacturing system, the $20 million, 35,000 square-foot facility reflects the company s heightened dedication to quality. Brampton joins Jefferson North Assembly Plant as one of the first Chrysler Group facilities and one of only a few Canadian automotive manufacturing facilities to utilize such technology.
The Metrology Center employs more than 30 people, who are responsible for measurement and validation of the body geometry. The tools within the Metrology Center are used to verify the capability of the vehicle s entire sheet metal structure to the smallest of tolerances, as small as a human hair. The aim is to identify possible deviations between the product and the process.