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2011 Alfa Romeo MiTo Art Car by Louise Dear news, pictures, and information | ||
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RENOWNED ARTIST PAINTS THE PERFECT PICTURE WITH ALFA ROMEO
An exclusive work of art commissioned by Alfa Romeo has been unveiled to celebrate the launch of the new eco-friendly Alfa MiTo 1.3 JTDM-2 85 bhp Sprint in a partnership between the Italian marque and Castle Galleries.Renowned artist Louise Dear was approached for the bespoke piece due to her typically young and exciting style, which combine classic beauty wîth unique design; characteristics shared wîth Alfa Romeo's sporty compact MiTo model.
Úsing a complex method of layered paint onto aluminium, Louise modelled the flamboyant art, entitled ‘Because I Can', on her 17 year old daughter and introduced unmistakable influences from the Alfa MiTo into the work.
The inspiration behind the art derives from Alfa Romeo's new congestion charge free Alfa MiTo, which has only 95g/km of CO2 emissions, and is interpreted in the subject through a vibrant floral backdrop and mix of bold colours. The painting also incorporates elements of the iconic Alfa Romeo logo, and legendary Cloverleaf symbol which is synonymous wîth the brand.Louise said: 'I really wanted to capture Alfa Romeo's heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo.'
'The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed wîth elegance and beauty.'
The artwork was revealed in an exclusive evening at Artica Galleries, Covent Garden (part of the Castle Galleries group) on July 14, attended by a host of VIPs and will now tour galleries across the ÚK.Brand Communications Manager for Alfa Romeo ÚK, Naz Jamil, said: 'Within this project we worked closely wîth Castle Galleries and Louise Dear to create a work of art which brings out the key message behind the congestion charge friendly Alfa MiTo. The floral based design and vibrant colour selection conveys the car's fun and even greener credentials, whilst fully incorporating the young and stylish image of the Alfa MiTo.'
An Alfa MiTo 1.3 JTDM-2 85 bhp Sprint wrapped in Louise's design, along wîth the original artwork will now head to Castle Galleries locations - Birmingham's Mailbox on July 28, Norwich Chapelfield on August 4, and Cardiff Bay on the 11 August.
To find out more about the full Alfa Romeo range including the congestion charge beating Alfa MiTo JTDM-2 85 bhp Sprint and the all-new Alfa Giulietta, visit www.alfaromeo.co.uk or for information on how to purchase a limited edition Louise Dear print commissioned by Alfa Romeo, visit www.castlegalleries.com/alfaromeoSource - Alfa Romeo| FORD AIMS TO CUT WASTE-TO-LANDFILL 40 PERCENT PER VEHICLE BY 2016 THROUGH NEW FIVE-YEAR GLOBAL WASTE REDUCTION PLAN | |
 | •Ford's new five-year global waste reduction strategy calls for a 40 percent per vehicle reduction in the amount of waste sent to landfill between 2011 and 2016 – equal to just 13.4 pounds per vehicle worldwide •The new five-year global waste reduction strategy encompasses Ford's overall 'Reduce, reuse and recycle' commitment that applies to all facets of the company, from the vehicles it makes to the facilities where they are made •Plan builds on the success the company saw between 2007 and...[Read more...] |
| Mercedes-Benz Features GL BlueTEC and smart electric drive at LA Auto Show's Green Technology Ride & Drive | |
| With Los Angeles gas prices reaching record highs this October, eco-friendly vehicles remain top of mind for many Californians, setting the stage for the auto industry to highlight its environmental credentials at the LA Auto Show's Green & Advanced Technology Ride & Drive. Mercedes-Benz will demonstrate its breadth of alternative powertrain vehicles from a clean-diesel, seven passenger 2013 GL350 BlueTEC SUV to the all-new smart fortwo electric drive. Mercedes-Benz currently offers 8 altern...[Read more...] | |
| NIGHT OF THE WHITE GLOVES AT THE BMW MUSEUM. BMW HISTORY – A HANDS-ON EXPERIENCE. | |
 | Touching the exhibits in a museum? Normally that's a big no-no which you ignore at your peril. But as we all know, forbidden fruit is the sweetest – and that's why the BMW Museum is opening its doors on Friday, 23 November for the fifth edition of its 'Night of the White Gloves'. From 7 p.m. onwards, visitors will don a pair of white gloves and be free to stroke the cars they would normally be allowed to caress with their eyes only. 'The 'Night of the White Gloves' is a unique event in the museu...[Read more...] |
| September 15 d'Plaisir Road Rallye will precede | |
 | The September 15 road rally that precedes the Palos Verdes Concours d'Elegance the following day has been named the d'Plaisir Road Rallye in honor of the 2012 Concours' theme 'French Curves.' It begins with lunch at the Rolling Hills Country Club in Rolling Hills, traverses the stunning views and winding roads of the Peninsula and ends at the Palos Verdes Golf Club in Palos Verdes Estates with a helicopter golf ball drop and a reception honoring Concours Grand Marshals Peter and Merle Mullin...[Read more...] |
| Ford Launches Documentary Series, Education Push & Electric Car to Help Customers Make Greener Shift | |
| • Ford and cultural media platform SHFT.com reveal first films in new documentary series that profiles leading eco-entrepreneurs and innovators who are transforming industries with groundbreaking sustainability solutions • 200,000 customers have visited http://www.ford.com/technology/electric/ to learn more about what might be the right fuel-efficient vehicle for their lifestyle; the company wants to increase that figure by 50 percent • Ford has teamed up with Green Festival to bring fuel-effi...[Read more...] | |
 2011
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