Image credits: © Alfa Romeo.

2011 Alfa Romeo MiTo Art Car by Louise Dear news, pictures, specifications, and information

RENOWNED ARTIST PAINTS THE PERFECT PICTURE WITH ALFA ROMEO

An exclusive work of art commissioned by Alfa Romeo has been unveiled to celebrate the launch of the new eco-friendly Alfa MiTo 1.3 JTDM-2 85 bhp Sprint in a partnership between the Italian marque and Castle Galleries.

Renowned artist Louise Dear was approached for the bespoke piece due to her typically young and exciting style, which combine classic beauty wîth unique design; characteristics shared wîth Alfa Romeo's sporty compact MiTo model.

Úsing a complex method of layered paint onto aluminium, Louise modelled the flamboyant art, entitled ‘Because I Can', on her 17 year old daughter and introduced unmistakable influences from the Alfa MiTo into the work.

The inspiration behind the art derives from Alfa Romeo's new congestion charge free Alfa MiTo, which has only 95g/km of CO2 emissions, and is interpreted in the subject through a vibrant floral backdrop and mix of bold colours. The painting also incorporates elements of the iconic Alfa Romeo logo, and legendary Cloverleaf symbol which is synonymous wîth the brand.

Louise said: 'I really wanted to capture Alfa Romeo's heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo.'

'The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed wîth elegance and beauty.'

The artwork was revealed in an exclusive evening at Artica Galleries, Covent Garden (part of the Castle Galleries group) on July 14, attended by a host of VIPs and will now tour galleries across the ÚK.

Brand Communications Manager for Alfa Romeo ÚK, Naz Jamil, said: 'Within this project we worked closely wîth Castle Galleries and Louise Dear to create a work of art which brings out the key message behind the congestion charge friendly Alfa MiTo. The floral based design and vibrant colour selection conveys the car's fun and even greener credentials, whilst fully incorporating the young and stylish image of the Alfa MiTo.'

An Alfa MiTo 1.3 JTDM-2 85 bhp Sprint wrapped in Louise's design, along wîth the original artwork will now head to Castle Galleries locations - Birmingham's Mailbox on July 28, Norwich Chapelfield on August 4, and Cardiff Bay on the 11 August.

To find out more about the full Alfa Romeo range including the congestion charge beating Alfa MiTo JTDM-2 85 bhp Sprint and the all-new Alfa Giulietta, visit www.alfaromeo.co.uk or for information on how to purchase a limited edition Louise Dear print commissioned by Alfa Romeo, visit www.castlegalleries.com/alfaromeo

Source - Alfa Romeo
 
Recent Vehicle Additions

2017 Jaguar XE SV Project 8

2017 BMW Concept 8 Series

2018 GMC Yukon Denali

2018 Fiat 500L

2017 Audi A4 Black Edition

2017 Renault Mégane R.S
Worldwide Sales of Toyota Hybrids Surpass 9 Million Units
Toyota City, Japan, May 20, 2016 -- Toyota Motor Corporation is proud to announce that the cumulative figures for global sales of its hybrid vehicles reached 9.014 million units as of April 30, surpassing the 9 million unit mark1. This latest million-unit milestone was achieved in just nine months. Helping to mitigate the environmental effects of automobiles is a priority for Toyota. Based on the stance that eco-friendly vehicles can only truly have a significant positive impact if the...[Read more...]
JANIS JOPLIN'S ICONIC PORSCHE 356C CABRIOLET SET FOR RM SOTHEBY'S NEW YORK AUCTION STAGE...
• RM Sotheby's presents Janis Joplin's beloved psychedelic Porsche at its exclusive New York City auction and exhibition, December 10 • Offered for sale by the Joplin family, the wildly-painted Porsche was driven and actively enjoyed by the legendary singer in period, and has been a featured exhibit at the Rock and Roll Hall of Fame Museum in Cleveland for two decades • Titled 'Driven by Disruption', RM Sotheby's highly anticipated Manhattan sale moves to new December date • Exclusive auctio...[Read more...]
SUZUKI AT THE 85TH GENEVA MOTOR SHOW
 At the 85th Geneva Motor Show, Suzuki Motor Corporation unveils two world-premiere concept models, the iK-2 and the iM-4. New environmental technologies from Suzuki featured in the two models will also be introduced; these are a new-generation platform; the BOOSTERJET, a new downsized direct-injection turbo petrol engine; and the SHVS mild hybrid system. Suzuki is well known as the compact car expert. Since manufacturing the Suzulight in 1955, the company has produced a whole series of compac...[Read more...]
Mayors Challenge Their Residents in Water Conservation Movement
 • Faced with Growing Water Scarcity, Cities Ramp Up for Annual Challenge
IRVINE, Calif. (April 1, 2014) -- With at least 36 states facing water shortages this year – including the most severe drought California has faced in decades – water conservation has evolved into a national imperative. That is just one reason the Wyland Foundation and Toyota launched the third annual National Mayor's Challenge for Water Conservation today. Mayors across the United States will once ...[Read more...]
MORE THAN 50 GLOBAL AND NORTH AMERICAN DEBUTS EXPECTED FOR 2013 LOS ANGELES AUTO SHOW
 ◾World debuts from BMW, Chevrolet, Ford, Honda, Mercedes-Benz, MINI, Porsche, Subaru and Volkswagen confirmed ◾Connected Car Expo to occur in conjunction with Los Angeles Auto Show Press Days ◾Key automotive and technology influencers and executives slated to attend ◾As the first major North American show of the season, Los Angeles sets the tone for 2014 ◾New leadership team makes significant upgrades to the Show LOS ANGELES, CA (August 1, 2013) - With a new leadership team in plac...[Read more...]

147
156
164
1750
1900 SS
1900M Matta
2000
24HP
2600
4C
6C
8C
8C 2600
90
Alfetta
Arna
BAT
Giulia
Giulietta
Junior Zagato
Milano
Montreal
P3
RL
Spider
Sport Sedan
Sprint Zagato
SZ
Tipo 158 Alfetta
Tipo 33
TZ

© 1998-2017. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.