2012 Eterniti Hemera Prototype

NEW BRITISH CAR COMPANY DEBUTS AT FRANKFURT INTERNATIONAL MOTOR SHOW (IAA)

Brand Launch and Hemera Preview

When launched next year the Hemera will become the world's first Super-SÚV, providing new levels of luxury, exclusivity and performance in an SÚV to create a new niche. The body of the car shown at Frankfurt closely reflects the final production version, although that will have bespoke Eterniti LED headlamps and lenses. All panels are new and made of carbon composite. The interior, which will be almost 100% unique to Eterniti, is in the final stages of prototype testing and will be revealed later in the year.

Eterniti is backed by a group of international investors and is an independent, boutique British marque, uniquely based in London, where it is establishing a hub with not only a showroom but an atelier and a build facility where bespoke vehicles can be created and hand-built on-site to any specification required. The facilities will be completed later this year, followed by further Eterniti-owned showrooms from 2012 in key overseas markets.

The business aims to help satisfy a growing demand for additional luxury and personalised specifications among wealthy car buyers, particularly in major cities, global wealth centres and emerging markets ranging from London to the Asia-Pacific region.

The company's debut vehicle will be a first step towards becoming a fully-fledged carmaker but will fully reflect the bespoke luxury objective. The Hemera will be the first product in a space which Bentley, Maserati and Aston Martin, with the Lagonda brand, have identified for future product. It will be based on the most dynamic version of VW Group's latest-generation large SÚV platform, the best in the industry. At Eterniti it will undergo a complete chassis-up rebuild, including a new, re-packaged interior, and the light-weight carbon-composite re-skin. It will also have additional engine performance, with the 4.8-litre twin-turbo V8 engine producing over 620bhp for a top speed in excess of 180mph.

The Hemera will feature a limousine-like rear cabin, including twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller. This satisfies a specific – and currently unmet - need, particularly in Asian markets, for a car suitable for being chauffeured in as well as driving. Únlike a conventional limousine, an SÚV's relatively compact footprint and wheelbase allow it to offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars impractical.

Production will start early in 2012, with deliveries by the summer. Prices have yet to be confirmed, but will be around £150,000 for the standard vehicle. Buyers will receive a full, three-year warranty. Warranty and servicing work will be carried out on-site in London, with collect-and-return and supplemented by a ‘flying doctor' service. Customers will have access to finance and insurance depending on the market.

PeopleAlthough Eterniti is basing its business case around meeting market needs, its people have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, including Aston Martin, Porsche, Bentley and Ferrari, in markets from the ÚK to Asia-Pacific. It has further experience in motor sport.

The engineering team is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race three times, with both Jaguar and Bentley. Eterniti also has its own F1 driver, Johnny Herbert, like Macqueen victorious at Le Mans but in addition a winner of three Grands Prix during a ten-year Formula 1 career, including one for the British Stewart team. Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand. Alastair and Johnny have a long association, having both graduated from the Eddie Jordan stable and then competed together at Bentley. The trim operation is headed by one of the luxury car industry's leading interior trim specialists, who has worked closely with marques including Bentley.

Future

Source - Eterniti

NEW BRITISH CAR COMPANY INTRODUCES THE WORLD'S FIRST SUPER-SUV

ew British car company Eterniti Motors is today releasing full images of the prototype of its first model, which will be shown at next week's Frankfurt International Motor Show (IAA).

The Hemera, the world's first Super-SÚV, will bring new levels of luxury and performance to the SÚV segment when production starts in 2012. Hand-built in London, it will feature a limousine-like rear cabin, including twin electric reclining seats, iPads and a drinks chiller, giving customers the option of being chauffeured as well as driving.



The Eterniti stand at the IAA will be in Hall 6.1. There will be a press call at 14.15 on 13 September, when media can find out more, see the Hemera and meet engineering boss and multiple Le Mans winner Alastair Macqueen, together with brand ambassador and Formula Grand Prix winning driver Johnny Herbert.

Source - Eterniti

NEW BRITISH CAR COMPANY TO DEBUT AT FRANKFURT INTERNATIONAL MOTOR SHOW (IAA)

Eterniti Motors, the recently announced new British car company, will make its public debut at the Frankfurt International Motor Show (IAA) on 13 September.

Eterniti is an independent, boutique British luxury carmaker, uniquely based in London. The company aims to satisfy a growing demand for additional luxury, personalised specifications and exclusivity among car buyers, particularly in major cities and global wealth centres.



The Hemera will be shown in Frankfurt as a prototype, with production and deliveries to start in 2012. It is based on the latest generation of the best large SÚV platform available, which will undergo a chassis-up rebuild, with a new, repackaged interior, carbon-composite body panels and additional performance.

Eterniti is backed by a group of international investors and has been established by people who have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, in markets from the ÚK to Asia-Pacific. It has further experience in the development and manufacture of high-end components and motor sport.



Johnny will have an active involvement in developing Eterniti vehicles as well as serving as an ambassador for the brand.

Eterniti is establishing a London hub featuring a showroom, car build and service centre, and a separate atelier where customers can discuss their requirements and create a bespoke specification for their cars, which will be hand-built on site by British craftsmen and technicians. The London facilities will open later this year, with further showrooms in key international cities to follow from 2012.

Source - Eterniti