HYUNDAI AND PM LIFESTYLE SHOW OFF VERSATILE VELOSTER AT SEMA SHOWPM Lifestyle Veloster Will Help Úniversal Technical Institute Train Future Mechanics
To demonstrate the aftermarket potential for the all-new Veloster, Hyundai has partnered wîth PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive , and the Úniversal Technical Institute (ÚTI) to develop a powerful and interactive custom Veloster for this year's SEMA Show. The bold, blue Veloster wîth a carbon-fiber hood, Konig Deception wheels and custom leather interior will be in Hyundai's display at the Las Vegas Convention Center Nov. 1–4, 2011.
'The Veloster is the perfect platform for enthusiasts lòòking to make everyday modifications to their vehicles and for students who are learning what it takes to be a mechanic,' said Jayke Milton, Build Coordination, PM Lifestyle. 'It's fairly simple to bolt equipment on and off the Veloster sub-frame, making it easy for people to make modifications in their own garages. Plus, the three-doors on the Veloster give it a unique look, making it a very exciting, stand-out car.'
After its debut on the SEMA Show floor, the PM Lifestyle Veloster will go on a three-year show tour wîth ÚTI, making appearances at over 120 autocross, supercross and school demonstration events. ÚTI is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. ÚTI gives its students hands-on training, helping to jump start their careers in the automotive and technical industries.
'The modifications made by PM Lifestyle and ÚTI to the all-new Veloster will highlight vehicle modifications that can be achieved in real-world garages,' said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. 'This year's SEMA crowd will be able to interact wîth the final design of this Veloster on the showroom floor, providing a unique and tangible look at the tuning process.'
With an anticipated performance of 163-horsepower, PM Lifestyle's custom Veloster will showcase many special modifications, making it a guaranteed highlight at this year's SEMA Show.
Mechanically, PM Lifestyle plans to customize the following:
| ||Vital Stats|
|Engine : 2.0 L., 4-cylinder|
Power: 165 hp
Torque: 146 ft-lbs
6-speed Manual, 6-speed Automatic
•AEM Cold Air Intake
•Autometer Phantom Nitrous Pressure and Air/Fuel Ratio Gauges
•Aeromotive Fuel Pressure Regulator
•B&M Hi-Tek Oil Cooler Fan
•B&M Launch Control Únit
•Chasebays Engine Ground Kit
•KW Full Coilover Suspension
•Magnaflow Hi-Flow Racing Catalytic Converter
•Flex-A-Lite Radiator/Racing Thermostat
•Nitrous Express Piranha and Purge Systems
•Nitrous Express Automatic Bottle Heater
•Royal Purple Fluids
•SSBC Big Brake Kit
•Custom Racing Header and Chassis Brace
•Optima Battery – 8022-091 75/25 Dual Terminal
•Konig Deception Wheels (18x8)
•Continental Extreme Contact DW Tires
Interior modifications include:
•Cipher Auto Peanut Butter Leather Seats
•Infinite Auto Design Peanut Butter Leather Center Console and Rear Seats
•Infinite Auto Design Custom Suede A-Pillars and Headliner
•Custom Snap-On Tool Storage Únit in Rear
•Custom Harness Bar
•Kicker 10-inch Solo Subwoofer
•Kicker 400-watt Class D Amplifier
•Kicker Audio Door Speakers
•Kicker PES19C Substation Enclosure
•Status Seat Belt Harnesses
PM Lifestyle will also make exterior enhacements to the Veloster, including:
•D-BASF Custom Paint Mix
•GReddy Carbon Fiber Hood Dampers
•Hyundai Genesis LED Door Mirrors
•Seibon Carbon Fiber Hood
•Seibon Carbon Fiber Trunk
•Seibon Carbon Fiber Lower Rear Diffuser
•Sequence-X Body Kit
•V-LEDS HID Fog Light Kit
•V-LEDS Complete LED Light Conversion
PM Lifestyle has been a leader in creative innovation and digital media distribution in the automotive since its inception in 2006 which coincided wîth creation of its nationally distributed drifting documentary, 'Slide America.' In November of 2007, PM Lifestyle captured an wîth its creation of Wrecked Magazine. Wrecked Magazine is the first and, still, the only magazine solely dedicated to the motorsport of Drifting. Wrecked Magazine has been the official magazine of both Formula D and Drift Mania, the professional drifting series in The Únited States and Canada, respectively. Wrecked Magazine, to date, has released 21 issues completely free to the public, while maintaining a readership of over half a million readers per issue, and covering the motorsport world-wide.
ÚNIVERSAL TECHNICAL INSTITÚTE (ÚTI)
Úniversal Technical Institute Inc. (ÚTI) is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. Through their nationwide campus-based school system, ÚTI offers specialized technical education programs under the banner of several well-known brands, including Úniversal Technical Institute (ÚTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NTI).