2012 Chevrolet Concept TRU 140S news, pictures, and information

	Vital Stats
Engine : 1.4 L., 4-cylinder Power: 150 hp Torque: 148 ft-lbs
6-speed Automatic, 6-speed Manual

'Young customers tell us they want functionality wîth coupe-like aesthetics. Both the Code and Tru body styles resonated wîth this audience,' said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

'This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,' said Saucedo. 'The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.'

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk wîth one another.

'For the car company that can successfully engage this generation, there is a tremendous opportunity,' said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. 'At Chevrolet, we want to build authentic and meaningful relationships wîth these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.'