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MSRP: $38,760

2012 Ram 1500 Laramie Limited news, pictures, and information

Ram Truck Launches New Luxury Model: Laramie Limited

For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited.

'The Ram Truck brand's greatest strengths are our commitment to listen to customers and to understand what motivates them,' said Fred Diaz, President and CEO, Ram Truck Brand – Chrysler Group LLC. 'We've successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers lòòking to combine capability wîth elegance.'

Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.

'The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup §egmènt and exceeded our expectations,' added Diaz. 'Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.

'The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they're towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they're lòòking for comfort and class and an expressive way to carry their crew and their gear.'

Vital Stats

Automatic
The new Ram will make its debut at the 2012 Chicago Auto Show, which opens to the media on Wed., Feb. 8.


Exterior
Ram Laramie Limited gets a body-color front fascia wîth fog lamps and a matching, painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers.) The Laramie Limited's chrome grille surrounds billet inserts that are featured on Ram Sport models. Únderstated chrome accents include body-side molding, mirrors, door handles and tubular side steps.

The Laramie Limited's body side has a clean, 'street truck' look and eliminates the traditional HEMI®, Cummins and Ram model line badges.

Tailgate badging includes the chrome Ram's Head logo and a small italicized block-letter 'Limited.'

Ram 1500 Laramie Limited shares 20-inch forged aluminum wheels wîth the Ram Laramie Longhorn. Polished surfaces are accented wîth painted silver pockets. Heavy Duty models feature 17-inch fully polished aluminum wheels. Wheel centers are embossed wîth the Ram brand name.

The Ram 1500 Laramie Limited is available in six exterior color choices, including: black, bright silver metallic, bright white, deep cherry red pearl, mineral gray metallic and true blue. Ram Heavy Duty models are available in black, bright silver metallic, bright white and mineral gray metallic.

Interior
The 2012 Ram Laramie Limited Edition features a modern, luxurious interior.

A full-leather cockpit wîth dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.

Contrasting medium graystone leather piping provides seat-edge emphasis. Additional accents are created along either side of the piping by medium graystone deck-seam stitching.

The Ram Laramie Limited's cavernous double-stacked center console is topped wîth a soft, double French-stitched full-leather lid.

In addition to 100 percent leather seat coverings, Ram Laramie Limited gets a premium leather-wrapped §teering wheel and shifter -- console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing sets off both the §teering wheel and shifter.

Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented wîth the same dual French stitch used on the center console lid and instrument panel.

Ram Laramie Limited editions receive remote LED lighting at the inside door handles and a full-length light that illuminates the truck's multi-function lower map pockets, front and rear.

The dash features a center stack trimmed in high-gloss piano-black. Liquid graphite side bezels and bright chrome vent rings complete the center stack's detailing. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.

Ram Laramie Limited's gauge cluster is accented wîth pad-print chrome rings that share the high-end appearance of a gentleman's watch and include the imprinted message: 'Designed in Detroit.' Gauge needles are finished in liquid graphite.

A liquid graphite glovebox spear wîth pinstriped details and black and chrome 'Limited' badge complete the dash.

Beneath the dash is soft foot-well lighting, providing both a functional and aesthetic interior enhancement.

Passengers also enjoy solid dark slate premium berber carpet floor mats wîth medium graystone accent stitching. Rear flap-closure seatback map pockets wîth modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.

Other Features
Ram Laramie Limited also is equipped wîth a navigational radio, remote start, back-up camera, power adjustable pedals wîth memory, heated §teering wheel, front ventilated and heated seats and rear heated seats.

Ram Laramie Limited will be available in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single- and dual-rear-wheel (1-ton); Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Limited will join the other Ram trim levels, which include: ST, Tradesman, Tradesman HD, Express, SLT, Outdoorsman, Mossy Oak edition, Sport, R/T, Laramie, Laramie Longhorn and Power Wagon (2500 only).

Laramie Limited will be available Q2 2012.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

Source - Ram
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Arrow Right 2012 Ram models
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Tags
17-inch, 20-inch, heated seats, heated steering wheel, leather-wrapped steering, leather-wrapped steering wheel, Limited edition, Mossy Oak, polished aluminum, premium leather, Sport mode, 2012, 2012 Ram, 1500 Laramie Limited

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Monthly Sales FiguresVolume
April 201221,505 
March 201227,743 
February 201223,282 
January 201218,470 
December 201126,595 
November 201120,414 
October 201121,836 
September 201125,364 
August 201122,086 
July 201121,217 
June 201122,547 
May 201121,467 
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