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2013 Ford Mustang High Gear Concept

‘High Gear' Chosen as Concept for First-Ever SEMA Mustang Build Powered by Women

Thousands of fans voted for a satin-black, luxury Ford Mustang concept in the first-ever SEMA Mustang Build Powered by Women. The project – a collaboration between Ford Motor Company and the Specialty Equipment Market Association (SEMA) – invited the public to view three concepts online and vote for the one they would like to see built by a group of women volunteers.

Known as 'High Gear,' the winning concept was designed by Jennifer Seely of Ford.

Inspired by international products in categories such as jewelry, couture clothing and architecture, High Gear is meant to stimulate the senses by fusing luxury and power. Highlights include rose-gold chrome accents throughout the exterior and interior; satin-black body; plush, quilted suede seats and a leather-wrapped interior. Modifications will also be made to the engine, undercarriage, drivetrain and sound system.

'We appreciate our readers and fans helping us determine which concept will be used for this very exciting project,' said Doug Evans, executive vice president of Source Interlink Media (SIM). SIM, a partner in the project, hosted the voting on several of its websites and will also host the physical build at its El Segundo, Calif., headquarters.

'The concept selected by everyone who voted is amazing,' Evans added. 'It will be very exciting to see the vehicle transformed in just eight short weeks by this dedicated group of women. The drive and talent this collaboration of women from the SEMA Business Network (SBN), Ford and Source Interlink Media brings to this project is nothing short of phenomenal.'

As title sponsor of the project, Ford donated a 2013 Ford Mustang GT. Women members of SBN will perform the hands-on modifications from July to August. The finished car will debut at the 2012 SEMA show in Las Vegas, then be auctioned on eBay to raise money for the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators.

The SBN Vehicle Build Task Force is comprised of Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford), Assembly Coordinator Kellie Colf (eTool Developers), PR/Media Coordinator Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products). Advisors include Mike Spagnola (Street Scene), Joel Ayres (Bedslide) and Marla Moore (Hypertech).

To learn more about the SEMA Mustang Build Powered by Women, visit www.sema.org/SEMAMustangBuild or contact SEMA Project Manager Bryan C. Harrison at bryanh@sema.org.

Source - Ford

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The Mustang was introduced at the 1965 New York Worlds Fair, Mustang Mania instantly swept the country, and a new automotive market segment was created - the 22 or better known as the ponycar. Though its mechanical underpinnings descended from the Falcon, the Mustang was completely different. It was a compact, tight, clean package weighing in at a modest 2,550 pounds - a departure from the ever-enlarging....
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Related Reading : Ford Mustang History

The Ford Mustang first appeared in 1964 and was immediately popular for its style and its capabilities. The largest engine offering of the time was the 289 V-8 K-code small block engine which was sufficient but enthusiasts wanted and demanded more power. The base engine was a six-cylinder power plant. The body style configurations included coupe, convertible and fastback. In its first year of....
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A pillar of American automotive lore, the Mustang is the vehicle the brought sporting dash and styling at a price that almost everyone could afford. Always extraordinarily attractive, the Mustang has been capturing the hearts of drivers for nearly 40 years. Introducing a whole new breed of automobile, the pony car, Ford wasnt content to stand on the sidelines while others jumped ahead. Rather than....
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2013 Ford Mustang High Gear Concept

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