1953 Hotchkiss Gregoire

History

Hotchkiss produced the Gregoire luxury car from 1950 through 1953. It began as a four-door saloon, but after sales were disappointing, the company introduced a special-bodied coach-built coupe and cabriolet versions at the 1952 Paris Motor Show. Later, a streamlined coupe with a 'panoramic' rear window which coachwork by Henri Chapron emerged as a final attempt to stimulate sales. Total production for all body styles amounted to just 247 units.

Hotchkiss entered the automobile market in 1903 and weathered World War I, the Great Depression, and World War II, only to go out of business in 1955. Prior to automobiles, the company was a well-established arms manufacturer.

When the company introduced the Gregoire, it was meant as a new generation of cars. It was designed by Jean-Albert Gregoire, a man who had made his name in the 19330s as a pioneer motor designer. It had a front-wheel drive layout and was powered by a 2180cc horizontal boxer water-cooled four-cylinder engine. The body was formed from aluminum making it lightweight.

Though elegant in design, having a design that may have been inspired by the Jaguar marque, it came at a hefty price. The car was expensive to produce which in turn, required a high retail price. In comparison, buyers could purchase a similarly sized six-cylinder Citroen Traction 15CV for the same price. Another reason for the low production figures was the government taxation policies in principal European markets, especially France, which penalized larger cars.

By 1953, the company produced about 40 examples of the Gregoire. A short time later, production ceased. In total, 247 examples were built and 180 had been the four-door saloon.

The Hotchkiss Gregoire was a very modern and advanced car for its era.

By Daniel Vaughan | Aug 2012