2014 Silverado: Stronger, Smarter and More Capable
•From hood to hitch, the most refined, best engineered Silverado ever
•Three new EcoTec3 engines designed for more power, improved efficiency
•Engineered for tough truck duties and legendary Chevy truck dependability DETROIT
– Chevrolet today unveiled the all-new 2014 Silverado 1500 full-size pickup. New from hood to hitch, Silverado is engineered to be the strongest, smartest, and most capable Silverado ever.
The new Silverado builds on Chevrolet's 95 years of truck heritage, while raising the bar for full-size pickups. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised §teering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling.
'Our customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families,' said Mark Reuss, president, GM North America. 'Chevrolet is committed to giving truck customers the most-refined, best-engineered pickups in the market.'
The 2014 Silverado will become part of Chevrolet's three-truck portfolio, designed to let customers select the right truck for their needs. It joins the Silverado 2500 and 3500 HD pickups, the ultimate tools for towing and hauling, which were new for the 2011 model year. Chevrolet is also developing an all-new Colorado midsize pickup, which will offer proven truck capability in a space- and fuel-efficient package.
Every detail of the 2014 Silverado 1500 was designed and engineered to meet the exacting requirements of full-size truck customers and to strengthen Chevrolet's reputation for building the most dependable, longest-lasting full-size trucks – trucks wîth the lowest overall cost of ownership.
'Don't let the work boots fool you. Truck customers are among the most discerning and demanding in the business,' said Jeff Luke, executive chief engineer for full-size and midsize trucks.
'The designers and engineers who created the new Silverado share this passion for trucks. They have built this truck – and tested it to the extremes – to give customers the right tools for the tough jobs, and they have created dozens of solutions to the challenges truck customers encounter every day.' 2014 Silverado 1500 at a glance
For 2014, Silverado 1500 is designed and engineered to deliver the capability – without compromise – that customers have come to expect from Chevrolet pickups.
Silverado's exterior design blends strong Chevy truck heritage wîth a refined, modern aesthetic. The new design is more muscular, more functional and more aerodynamic. A twin-port grille, full-width bumper and dual power dome hood create a strong presence, which is carried through in sculpted body sides and fender flares.
The new Silverado design is about much more than just looks, however. The new front end is engineered to improve sealing for more efficient cooling, while the roof and tailgate spoiler were shaped in the wind tunnel to smooth airflow over the truck for reduced drag. New inlaid doors, which fit into recesses in the bodyside, reduce wind noise for a quieter cab.
Únder the hood, the 2014 Silverado 1500 features a family of three all-new EcoTec3 engines, a V-6 and two V-8s, engineered specifically for use in full-size trucks. All three engines incorporate direct fuel injection, cylinder deactivation and continuously variable valve timing, a combination of advanced technologies not found in other competitors' trucks. All three switch seamlessly to four-cylinder operation to improve efficiency during light load driving and all three are engineered provide more power, more torque and better efficiency than the previous versions.
The engine family includes a new 4.3L V-6 that will have ample torque to power a crew cab pickup and tow a substantial trailer, as well as a new 5.3L V-8 designed for more power, more torque and better efficiency than the current version, which is currently the V-8 fuel economy leader. A new 6.2L V-8 is engineered to be the most capable engine in any light-duty pickup.
SAE certified horsepower and torque ratings and EPA fuel economy estimates for the new Silverado will be final and available beginning early next year.
The all-new interiors of the 2014 Silverado 1500 reflect the same focus on form and function. The upright instrument panel, six-gauge instrument cluster and multiple storage options are tailored specifically to the needs of truck customers. Controls are functional, logically placed and easy to operate wîth work gloves on. Rear doors on crew cabs are larger, for easier entry and exit, and rear doors on extended cab models are now hinged at the front for easier access, especially in tight spots.
The new Chevrolet MyLink provides easy-to-use connectivity for the job site or the family vacation, wîth natural voice recognition and enough ports and power outlets to support multiple devices.
The new truck cab is stronger, wîth nearly two-thirds of the structure made from high-strength steel for a confident feel and improved safety. Similarly, the main rails and key cross members of the updated frame are high-strength steel wîth major elements hydroformed for reduced mass and improved strength.
New shear-style body mounts tune out both up-and-down and side-to-side movement for a quieter, more comfortable ride. Extended- and crew-cab models have a third set of hydraulic body mounts to further isolate the cabs. Combined wîth numerous other acoustic and NVH (noise vibration and harshness) enhancements, the intended result is a solid, refined feel wîth no loss in traditional truck capability.
The pickup box also benefits from this focus on providing Silverado customers wîth the right tools for the job. The box is made from roll-formed steel for increased strength and reduced mass, compared wîth the stamped beds used by major competitors, and it features a range of smart solutions for everyday life.
Silverado's CornerStep bumper, combined wîth handholds built into the new box rail protectors, makes it easier to access the box. The bed is also available wîth new upper tie-down hooks, under-rail light-emitting diode lighting, and an EZ Lift and Lower tailgate.
For the first time, Silverado 1500 crew cabs will be available wîth a longer 6'6' foot box, in addition to the previous 5'8' box, enabling customers to carry more cargo while still being able to park in many garages.
The chassis of the 2014 Silverado includes a number of customer-focused updates. A revised front and rear suspension and wider wheels provide a more comfortable ride and more confident handling. Electric power §teering improves §teering feel and reduces fuel consumption. New four-wheel-disc brakes wîth Duralife ™ rotors improve brake feel and extend rotor life.
Silverado will be available wîth §egmènt-exclusive safety features such as Forward Collision Alert, Lane Departure Warning wîth an Active Safety Seat, and Front and Rear Park Assist. StabiliTrak wîth Trailer Sway Control and Hill Start Assist are standard on all Silverados.
'We have made significant upgrades in the key areas of the new Silverado, and improved almost every detail of the truck,' said Luke. 'We think both Chevrolet loyalists and competitive shoppers are going to find a lot to love about the new Silverado, beginning wîth the very first time they sit behind the wheel.' Engineered and validated for demanding customers
Truck customers are among the most discerning and demanding in the business. They know trucks inside out – many have owned trucks for decades. They work their trucks hard, under conditions that would shock many car owners. They have tough tasks to do, and they expect their trucks to do them, without complaint. And they expect their trucks to endure – the average age of a full-size pickup is now more than 10.4 years.
The team that designed the new Silverado went to extremes to design a new truck that would exceed the demands of these customers.
For example, GM's new full-size trucks will undergo more than 6 million miles of durability testing in the torture chambers at the Milford Proving Ground, over the deserts and mountains of Nevada and across the frozen flats of Kapuskasing, Ontario. That's equivalent to 240 trips around the earth. In addition, the trucks will accumulate more than 7 million real-world miles during final testing, bringing total test miles to more than 13 million.
The increased power, torque and efficiency of the new EcoTec3 engine family resulted from an unprecedented level of computer analysis, including extensive computational flow dynamics, to optimize the burning of air and fuel in the cylinders. More than 10 million of hours of computational analysis went into the engine program. More than 6 million hours – about 685 years' worth – of analysis went into the advanced combustion system alone.
Even the basics, like the new inlaid doors, were tested to the extreme, wîth the doors undergoing nearly 150 truck lives' worth of testing.
The 2014 Silverado 1500 crew cab will start production in the second quarter of 2013, wîth other cab styles following later in the year. Pricing will be announced closer to start of sale.A modern interpretation of iconic Chevrolet design
For the 2014 Silverado, designers sought to strike the ideal balance between Chevrolet's deep heritage in full-size pickups and a more modern, refined aesthetic. They also sought to give the new Silverado a more dramatic presence, wîth a heightened stance and more structural, muscular sheet metal, while also improving aerodynamics to make the new Silverado quieter and more efficient.
'Creating the new Silverado while maintaining its heritage was a challenge, but I am confident that we struck the right balance,' said Kevin O'Donnell, manager for the Silverado exterior design. 'The 2104 Silverado will definitely stand out, in terms of both appearance and improved aerodynamic performance.'
The classic two-port Chevrolet truck grille, restyled headlamps and one-piece bumper wrap from fender to fender, giving the truck a wider, stronger stance. The grille of the new Silverado is designed to admit the just right amount of air, and the front is carefully sealed to provide efficient cooling wîth minimal aerodynamic drag.
A modern interpretation of Chevrolet vertically stacked headlamps includes projector beam lamps on LTZ models. A new hood wîth twin power domes not only enhances visual presence, but it guides air over the windshield wipers for reduced wind noise.
The more aggressive design continues down the body, wîth sculpted body sides and prominent fender flares. Available wheel well liners provide a more finished look. Wheels range from 17 to 20 inches in diameter and all are a half-inch wider than before, for reduced tire flex and enhanced cornering and §teering. Twenty-two-inch wheels will be available as Chevrolet accessories.
Special attention was paid to airflow over the truck, to improve efficiency and reduce wind noise. Most notable are the inlaid doors, which fit into body sides rather than wrapping over the roof. When combined wîth new triple door seals, the inlaid doors reduce wind noise and turbulence, helping quiet the cab.
Other aerodynamic details include new cab-to-box seals, shields on the chassis to smooth under-vehicle air flow, and deflectors to guide air around the rear tires. Both the roof and the top of the tailgate were precisely shaped to help manage airflow over the back of the pickup.
Also for 2014, rear doors on crew cab models are larger. The B-pillars were moved forward, the rear seat redesigned and the front seatbacks made thinner, adding about two inches to rear legroom and increasing the ease of entry and exit without adding length to the vehicle. On extended cab Silverados, the rear doors now hinge at the front, from the B-pillar, for easier access in parking lot and other tight spots. Three all-new EcoTec3 engines
The heart of any truck is under its hood and the 2014 Silverado 1500 offers three new EcoTec3 engines developed specifically for the demands of truck duty cycles. All feature a trio of state-of-the-art technologies – direct injection, cylinder deactivation and continuously variable valve timing – that optimize power, torque and efficiency across a broad range of operating conditions.
The new trio of engines is designed to match the needs of truck customers, and to provide more horsepower, more torque and better fuel economy than previous Silverado engines.
All three engines feature an advanced combustion system for more efficiently turning fuel into work and all three are designed to seamlessly switch to four-cylinder mode to improve efficiency during light-load driving.
'We believe these engines are the most technologically advanced engines ever offered in light-duty pickups, and they are specifically designed for the way customers use trucks in the real world,' said Jordan Lee, Small Block chief engineer and program manager.
'EcoTec3 engines offer technology no other truck maker can match, and we offer it in every one of our engines, for every one of our customers,' said Lee. 'It is not an extra cost feature. You get our best and most advanced technology regardless of trim level.'
To provide the dependability and low cost of ownership that truck customers count on, all three engines feature a work-tested, race-proven overhead valve design that is light and compact, and has inherently low friction for improved fuel efficiency. All three feature aluminum blocks and heads for lower weight. (For more details, see the accompanying EcoTec3 Engines release.) The new engine family includes:
•A new standard 4.3L V-6. Its large displacement delivers the torque to power a crew cab and pull a substantial trailer, yet it can seamlessly shift into four-cylinder mode under light loads for improved efficiency.
•A new 5.3L V-8. It is engineered to provide more horsepower, more torque and better fuel economy that the current 5.3L V-8, making it an excellent choice for mainstream customers.
•A new 6.2L V-8. It is engineered to be the most capable engine in any light-duty pickup. Like the other two engines in the family, it can seamlessly switch to four-cylinder mode under light load conditions for improved efficiency in daily driving.
The 2014 Silverado 1500 is engineered to further improve efficiency by enabling the engines to operate in four-cylinder mode more of the time. For example, transmission and exhaust mounts tune out vibration that can occur when the engines are in four-cylinder mode, and an active exhaust system fine tunes backpressure and the exhaust note for smoother, quieter operation. Models wîth the 6.2L V-8 feature active noise cancellation to further quiet the cabin during four-cylinder mode.
All three engines feature a six-speed automatic transmission wîth gear ratios and shift schedules optimized for performance and efficiency. The transmissions feature Auto Grade Braking, which downshifts on downgrades to help reduce brake wear. Due to the added torque of the new V-8 engines, new 9.5- or 9.76-inch rear axles are used.
'Not only did we work to improve the horsepower, torque and EPA fuel economy estimates of all three EcoTec3 engines, but we worked hard to improve real-world efficiency as well, especially when towing and hauling,' said Lee. 'We look forward to journalists and other third parties having the opportunity to test our trucks head-to-head wîth the competition in real world conditions.' More comfortable, more functional interior
With crew cabs now accounting for more than two-thirds of light-duty sales -wide, pickups are increasingly becoming multi-purpose tools, used to run a business or earn a living during the day and transporting friends and family during the time off. To accommodate those needs Silverado designers sought to craft an interior that was quieter, roomier, more comfortable and more functional, without making it look like the interior of a car or crossover. The result: an all new interior that sets a benchmarks for full-size trucks.
'Changes to the exterior of the 2014 Silverado can be described as evolutionary, but the updates to the interior are dramatic,' said Helen Emsley, Silverado design director. 'The meticulous attention to detail and the steps we took to ensure optimal driver and passenger comfort and convenience, are reflected in the fact that the new interiors rated off the charts in customer clinics.'
The upright instrument panel wîth its six-gauge instrument cluster is tailored specifically to the needs of truck customers, and most models also include a 4.2-inch color Driver Information Center displaying vehicle and infotainment data.
Controls were located wîth the use of reach curves, and important controls were place closest to the driver and grouped functionally. Knobs, buttons and interfaces are large, easy-to-read and easy to operate, even wîth gloves on.
For example, Silverado retained the traditional column shifter, wîth tap-up/tap-down and tow-haul functions integrated into the lever, because it clears space in the console and is easy to operate, even wîth heavy work gloves. Similarly, the available integrated trailer brake control is mounted high and to the left of the §teering wheel, where the driver can more naturally reach for it.
The result is a simple, well designed instrument panel – one in keeping wîth the ways customers use their full-size trucks.
Silverado's available MyLink infotainment system is designed to be easy-to-use, highly customizable and capable of linking up to 10 devices. It features natural language voice recognition that allows customers to place calls, enter destinations, browse media, play music and control other functions simply by telling the vehicle what to do. There are no key phrases to remember and no need to look at a screen.
MyLink also can be operated via large, clearly labeled knobs, through integrated §teering wheel controls, or through the touch screen on models wîth the eight-inch screen.
The system also can store up to 60 favorites including radio stations (AM/FM/XM), contacts, destinations, music and other media – a convenient feature for small businesses or owners who travel frequently.
All models also have extensive interior storage, tailored to the way customers use their trucks. Multiple ÚSB ports, along wîth 12-volt and110-volt power outlets, help connect multiple devices.
A new high-wear seat cloth that is more durable and easier to clean is available and the front seats have more durable dual-density foam for improved comfort and longer life.
The goal, in each case, was to create a level of comfort and convenience usually associated wîth upscale cars, but tailored to the way customers use actually use their trucks. Strengthened cabs and frames
Truck customers have the highest expectations when it comes to durability and capability – they need to know that one of the most important tools in their toolbox is going to withstand the daily punishment of their work and their active lifestyles. And they expect their trucks to last – the average truck on the road is now more than 10.4 years old.
Source - Chevrolet
| ||Vital Stats|
|Engine : 4.3 L., 6-cylinder|
Power: 285 hp
Torque: 305 ft-lbs
Engine : 5.3 L., 8-cylinder
Power: 355 hp
Torque: 383 ft-lbs
To ensure that the new Silverado is up to the challenge, key elements of the updated frame, including the main rails and major cross members, are made from high-strength steel and hydroforming is used to improve strength and reduce mass of the front of the frame.
The cab structures are all new, and incorporate high strength steel in the A-pillars, B-pillars, roof rails and rocker panels. Últra-high-strength steel is used in areas of the rocker panels and underbody in anticipation of new shallow-offset crash tests. In all, about two-thirds of the cab structure is made from high-strength steels, for a quieter ride, a more confident feel and enhanced performance on new, tougher government and crash tests.
The mounts that isolate the cab from frame have a major impact on both noise and vibration in the passenger compartment. All Silverado models now have shear-style mounts, which isolate both up-and-down and side-to-side movements, and extended- and crew-cab models have additional hydraulic mounts to provide further isolation. The result is a truck that feels much quieter, more refined and more solid than previous models.
The 2014 Silverado 1500 also features a roll-formed steel pickup box, which is lighter, stronger and more durable than traditional stamped steel boxes used by major competitors.
The use of high-strength steels and other lighter materials such as aluminum hoods, engine blocks and suspension helped offset the mass of new features such as stronger cabs, wider wheels, a larger battery and larger rear axles for V-8 Silverados. The 2014 Silverado continues to be lighter than comparable models from a key competitor. More confident ride, handling and braking
The suspension, §teering and brakes of the 2014 Silverado 1500 have been extensively updated to for a quieter, more refined ride and confident handling and braking.
The coil-over-shock front suspension features aluminum upper and lower control arms on many models that are both lighter and stiffer than previous components, along wîth front springs are up to 30 percent stiffer than those on current models, for more confident handling.
The rear suspension continues to use two-stage multi-leaf springs, for an optimal balance between a smooth ride and load carrying capability. The spring bushings have been revised for an improved ride, and both front and rear shocks feature a twin-tube design wîth new valving to improve damping at low speeds, for a smoother, more controlled ride. Z71 models use monotube Rancho shocks for enhanced off-road capability.
The 2014 Silverado 1500 features new all-electric variable-assist power §teering, which improves overall vehicle handling and reduces §teering effort at low speeds. Because there is no engine-driven pump, electric power §teering also reduces fuel consumption and eliminates the maintenance associated wîth hydraulic power §teering.
Four-wheel disc brakes wîth Duralife ™ rotors are standard. The rotors feature a hardened and strengthened surface that resists rusting, potentially doubling the life of the rotors and improving vehicle appearance. The brake pedal feel has been improved as well.
Silverado also features Auto Grade Braking, which uses the engine and transmission controls to slow the vehicle on a long downgrade, helping maintain vehicle speed and reducing the need for the driver to use the brakes. Smarter pickup box
For 2014, Silverado even makes the pickup box smarter. A CornerStep bumper and built-in hand grip pockets in the new bed rail protectors make it easier to step up into the bed and access items.
The tailgate features an internal torsion bar that reduces the effort to raise and lower the tailgate, while a rotary damper allows for a controlled and more gradual lowering motion when opening the tailgate. A locking feature, two-tier loading and a box lamp are standard. Available features include upper tie-down hooks that make it easier to secure cargo, and LED lamps under the bed rails that make it easier to see items in the bed.
The pickup box is available in three lengths – 5'8', 6'6'and 8'. Crew cab models add the 6'6' box as a new option in addition to the 5'8' box. Extended cab models come wîth 6'6' boxes and regular cab models are available wîth 6'6' or 8' boxes. Customers who tow will appreciate the four- and seven-pin trailer connector located in the rear bumper. Z71 for off-road capability
For owners whose work or recreation takes them off road, Z71 returns as a unique model, available in LT and LTZ trim. For 2014, Z71 includes monotube Rancho shocks, front tow hooks, a transfer case skid plate and unique 18- or 20-inch all-terrain tires. The Z71 package also includes Hill Descent Control. Engaged by the driver using a button on the instrument panel, it uses the anti-lock braking system to enable a smooth and controlled descent in rough terrain.
Z71 also includes unique 18-inch wheels (optional on LT, standard on LTZ) and unique interior trim, including brushed metal sill plates, a technical finish on interior trim pieces and Z71 graphics on the instrument cluster.
Standard on Z71, and available on other Silverados, is a GM-exclusive automatic locking rear differential, which reacts in milliseconds in low-traction situations to improve safety and confidence on wet, snowy or muddy surfaces. Advanced safety features
As mentioned above, the 2014 Silverado 1500 has an all-new cab, wîth approximately two-thirds of the structure built from high strength steels. It helps protect occupants in the event of a crash and enhances performance on new, tougher government and crash tests.
Silverado continues to offer a comprehensive suite of standard safety technologies, including StabiliTrak electronic stability control wîth Trailer Sway Control and Hill Start Assist, head curtain side airbags wîth rollover protection and OnStar.
New for 2014, Silverado will offer several §egmènt-leading features. Lane Departure Warning alerts the driver if the vehicle starts to drift into another lane, via an audible warning or the available Safety Alert Seat. Also available is Forward Collision Alert, which monitors the space in front of the vehicle via a camera, and warns the drive if he or she is getting too close to the vehicle ahead.
Other available safety features include front and rear park assist, a rear vision camera mounted in the tailgate and spotter mirrors that make it easier for drivers to see objects in the blinds spots.
Chevrolet Trucks: Building America for 95 years
It started wîth a simple idea – a few car chassis fitted wîth hand-built beds to help carry materials around a booming car factory. Before long, millions of Chevrolet pickups were woven into the fabric of a fast-growing country. Chevy trucks tackled the toughest jobs on farms and in the fields, hauled tools and lumber to the burgeoning suburbs and carried families and friends into the wilds for well-earned vacations.
'The legacy that Chevrolet trucks have built over the last 95 years is important to protect,' said Don Johnson, Chevrolet vice president of Sales and Service. 'The best way for us to do that is by delivering the capability and technology our customers have grown to expect, in both our current trucks and in our next generation of full-size pickups.' Here are some Chevy truck highlights:
1918 Chevrolet Four-Ninety Half-Ton Light Delivery 'Cowl Chassis'
Although there are indications that some Four-Ninety based trucks were built for internal use in 1916, and that a few even earlier chassis may have been converted to ambulances and sent to France in 1914, the first customer chassis appears to have been built in Flint, Mich., on Nov. 22, 1916, and shipped from the factory on Dec. 2 that year.
Two four-cylinder models marked Chevrolet's formal entry into the truck market for the 1918 model year. Both were cowl chassis units that came from the factory wîth only frontal sheet metal. It was customary at the time for buyers to obtain a wooden cab and cargo box or panel van body to suit their purposes.
Priced at $595, the half-ton Light Delivery cowl chassis was essentially a bodyless Chevrolet Four Ninety car equipped wîth stronger rear springs. Mounted wîth a pickup box or panel body, it provided an agile and economical light-delivery truck for small businesses popping up across America in the boom following the First World War.
The second model, a 1-ton capacity 1918 Chevrolet 'Model T' (presumably for 'Truck') cost $1,125 without a body. It was based on the FA-series car, and was built on a truck frame that was longer and stronger than the half-ton model. A 37-horsepower engine gave the larger truck the power to haul heavier loads at a governor-limited top speed of 25 mph. 1930 Chevrolet Pickup
The simple cowl chassis models were replaced in the 1930s by factory-built pickups, which initially came wîth roadster and closed bodies. Chevrolet bought the Martin-Parry body company in 1930 and quickly began selling steel-body half-ton pickups complete wîth a factory-installed bed.
At the heart of these new pickups was a new Chevy inline six-cylinder engine, which soon earned names like 'Cast Iron Wonder' and 'Stovebolt' for its rugged design. First produced in late 1928, the new engine had a modern overhead-valve design. Inline six-cylinder engines became a mainstay in Chevrolet cars and trucks for decades to come.
By the mid-1930s, half-ton pickups wîth factory-installed steel boxes had become the lifeblood of the truck market, wîth brands like Mack, Studebaker, Reo, and International competing wîth Chevy, GMC, Ford and Dodge.
1937 Chevrolet Half-Ton Pickup
In the mid-1930s, as the Ú.S. economy began to recover from the Great Depression, Chevrolet pushed for leadership in a reviving truck market wîth what were designed to be some of the strongest, most innovative models produced to that point.
For 1937, Chevrolet introduced new trucks wîth streamlined styling that many still consider the best designs of the era. The '37 also featured a sturdier body and a larger and more powerful 78-horsepower engine, among other improvements.
A 1937 Chevrolet half-ton pickup was sent on a 10,245-mile drive around the Únited States that was monitored by the American Automobile Association (AAA). Carrying a 1,060 lb. load, the truck averaged 20.74 miles per gallon.
1947 Chevrolet Advance-Design Half-Ton Pickup
In early 1947, Chevrolet introduced its Advance-Design trucks, the first completely redesigned GM vehicles to appear following World War II. Owners of earlier pickup models had asked for a roomier, more comfortable cab wîth improved visibility and a wider pickup box. They got all of that and more.
Designers sought to make the truck's styling clean, brisk and attractive. Headlamps were now set wide apart in the front fenders and five horizontal bars made up the grille. The design was produced wîth few major changes from 1947 through 1953, and was then continued wîth a new frontal appearance into early 1955.
During the Advance-Design trucks' run, there was a measurable shift among Chevrolet customers to trucks. Prior to World War II, the production ratio of the brand's cars to trucks had been about 4:1. By 1950 – the year Chevrolet became the first brand to sell more than 2 million vehicles in a single year – the ratio of cars to trucks was closer to 2.5:1.
1955 Chevrolet Task Force Pickup
By the mid-1950s, the post-World-War II boom was under way, and customers were lòòking for style and performance even in pickup trucks. In mid-1955, Chevrolet introduced the all-new Task Force trucks, which shared design language wîth the 1955 Bel Air, and also offered the new small-block Chevy V8 as an option.
Also new to the 1955 truck line was the Cameo Carrier, a high-styled gentleman's pickup more at home in a trendy suburban California bungalow driveway than on a farm or in a factory yard. The Cameo Carrier was only produced through 1958, but it set the stage for new generations of well-equipped personal use pickups, including the El Camino, Avalanche, and Silverado crew cab.
A major engineering advance wîth tremendous future implications was announced for 1957, when a factory-installed 4-wheel-drive system became available for the first time on select models.
Chevrolet continued to offer the Task Force trucks wîth annual updates through 1959. During 1958, a new slab-sided Fleetside box option provided an alternative to Chevrolet's traditional step-side pickup box.
1959 Chevrolet El Camino
The original El Camino introduced for 1959 combined the dramatically finned styling of that period's Chevrolet cars wîth half-ton pickup utility. But the excitement was short-lived. After 1960, the El Camino went on a three-year hiatus.
Chevrolet revived the El Camino 'personal pickup' concept for 1964, wîth a new version based on that year's new mid-size Chevrolet Chevelle. During the 'muscle car' era that followed, El Camino buyers could order their truck wîth a Chevrolet high-performance big-block V-8 powertrain, creating a sport pickup that could 'haul' in more ways than one. By 1968, a complete Super Sport package was available.
The Chevelle El Camino enjoyed a devoted following and was produced through two more styling generations (1968-1972 and 1973-1977). For 1978, the El Camino was successfully transitioned to that year's new, smaller Malibu platform. The final El Caminos were 1987 models. 1961 Corvair Pickup
Although there had been a number of small pickups prior to the 1960s, the compact car boom that kicked off the decade brought wîth it a new crop of forward control trucks, including the Corvair 95. With its unitized body structure and rear-mounted engine, the 95 offered a lot of cargo space in a compact maneuverable package. The Rampside model offered a side gate on the right side of the vehicle, which allowed easy access to the low load floor at the front of the bed. Although clever in design, the Corvair 95 never caught on in the showroom, and in the final model year of 1964, only 851 were sold. 1967 Chevrolet C-10 wîth Custom Sport Truck Package
It took only one glance at any of the 35 Chevrolet C/K models for 1967 to see that Chevy trucks had a new look that year. The exterior profile, which would characterize Chevrolet C/K models through 1972, featured a lower-silhouette cab and large, rounded wheel openings. The new chassis had coil springs front and rear.
A new-for-1967 Custom Sport Truck package was a trend-setting option that included deluxe, car-like upgrades inside and out. The package could even be ordered in combination wîth bucket seats.
By 1967, the Federal Interstate Highway System was giving Americans unprecedented access to the nation's natural wonders and recreational areas. Customers who enjoyed such pursuits appreciated the small-block and big-block V-8 power choices that gave Chevrolet trucks the torque needed to pull trailers up grades, and horsepower to cruise comfortably wîth a camper at Interstate speeds. 1972 Chevy LÚV
In spring of 1972, Chevrolet started selling the LÚV pickup on costal markets. Built by GM partner Isuzu, the LÚV featured a 75-horsepower four-cylinder engine and four-speed manual transmission. (posted on conceptcarz.com)
Although the specs were modest, the LÚV was a fully functioning pickup, wîth a ladder-style frame, a six-foot bed, and a payload of 1,100 pounds, plus room for two passengers. Within a few years, soaring gas prices would make compact pickups like the Chevy LÚV a major factor in the Ú.S. truck market, and it wasn't long before Chevrolet started work on a home-grown small truck. 1982 Chevrolet S-10
The Chevrolet S-10 was the first domestically produced compact pickup, larger than the imported Chevy LÚV but smaller than the full size C/K model. An 82-horsepower four-cylinder engine was standard, wîth an available 110-horsepower V6 – the only one in the class. Properly equipped, the S-10 could haul 1,500 pounds, and tow 4,000. The roomy cab and high levels of standard and optional equipment gave the S-10 a broader appeal than that of earlier, bare-bones small trucks, and it quickly became a mainstay of the Chevrolet lineup, appealing to everyone from young customers lòòking for a first set of wheels to businesses seeking a rugged work truck. 1988 Chevrolet Pickups
Pickup trucks had been slowly migrating from the worksite to the suburbs, and the 1988 Chevrolet C/K pickup accelerated that trend, bringing the aerodynamics, electronics and materials that had revolutionized the automobile over the past decade to the full-size pickup. Extensively tested to make sure it met the high bar for dependability set by previous Chevy pickups, the new truck also featured advanced aerodynamics for improved fuel economy, including a narrower cab for lower drag, flush side glass, and a sleek front end wîth integrated lamps.
A full range of powertrains was offered, from a 4.3-liter V6 through a 6.2-liter diesel V8. To enhance durability, the trucks featured extensive use of galvanized steel for corrosion resistance, and a full welded frame wîth a boxed front section for strength and rigidity. Civilized driving characteristics and styling moved full-size pickups closer to being the family vehicles they are today. 1999 Chevrolet Silverado
Chevrolet's all-new 1999 full-size pickups were the first to carry the Silverado nameplate. The new trucks resulted from the most intensive development program yet undertaken by General Motors and they arrived just in time for a boom in truck sales. The styling of the new Silverado pickups built on the purposeful design that characterized the preceding C/K pickups. Interiors had all the comfort and convenience features personal-use customers were starting to expect. Power came from a new generation of V8 engines. 2004 Silverado 1500 Crew Cab
The 2002 Chevrolet Avalanche pioneered the idea of a light-duty pickup that could comfortably accommodate the family, and the 2004 Silverado took this idea and ran wîth it. In less than eight years, light-duty crew cabs would dominate the full-size pickup market, accounting for more than two-thirds of all sales, and transforming pickups into a true multi-purpose vehicle for both work and family. Available creature comforts included dual-zone climate control, Bose sound systems, a rear-seat DVD player, OnStar and XM radio. Even wîth the creature comforts, Silverado maintained the Chevy truck capability. 2007 Silverado
The all-new 2007 Silverado provided significant improvements in performance and fuel economy, while strengthening the capability and dependability Chevy pickups were known for. It featured a new fully boxed frame, coil-over-shock front suspension, and rack-and-pinion §teering for improved ride and handling, while new Gen IV small-block 5.3L and 6.0L V-8 engines could deactivate four of the eight cylinders when not needed to save fuel. (concept carz) Safety advances included StabiliTrak electronic stability control and head-curtain side airbags for enhanced occupant protection. 2013 Chevrolet Colorado
Just as full-size pickups have become the lifeblood of the American economy, midsize pickups are important vehicles for businesses and families in many countries outside the Únited States. Chevrolet's new global mid-size Colorado pickup is designed to help expand the Chevrolet brand into many of the world's fastest-growing markets.
Developed under the direction of a truck-savvy team from GM do Brasil, the inaugural version of the global Colorado was launched in Thailand, the world's largest market for midsize pickups, in November, 2011. Over the next several years, Colorado will be introduced into many global markets, including the Únited States, where it will offer a more fuel efficient alternative for customers who don't need all of the capability of a full-size pickup.Source - GM