|FCA US USES TELEVISION'S BIGGEST STAGE – SUPER BOWL XLIX – TO CELEBRATE TWO SIGNIFICANT BRAND EVENTS|
|◾In a break from recent Super Bowl creative approaches, FCA US uses humor and interesting twists to capture individual brand personalities and celebrate their significant brand events
◾'The FIAT 500X Blue Pill' playfully touts introduction of all-new crossover 2016 Fiat 500X
◾To commemorate Dodge brand's century mark milestone, 'Wisdom' honors centenarians and celebrates their 100 years
◾Both 60-second videos make their broadcast television debuts after garnering huge digital success and crit...[Read more...]|
|MONDIAL DE L‘AUTOMOBILE PARIS: BUGATTI PRESENTS FINAL LEGENDS MODEL „ETTORE BUGATTI' AT VOLKSWAGEN GROUP NIGHT|
|European premiere for sixth and final model of the exclusive edition „Les Légendes de Bugatti'
◾Entire Legends Edition sold out
◾Veyron on finishing straight: Fewer than 20 vehicles available
◾Bugatti President Wolfgang Dürheimer: 'The next Bugatti will without compromise again take over the very top position in the automotive world'
Paris / Molsheim, 1 October 2014. As a European premiere Bugatti is showing the sixth and final model of its Edition „Les Légendes de Bugatti' at the V...[Read more...]|
|Kia to showcase diesel-electric Kia Optima T-Hybrid at Paris|
| ||•More power and lower emissions for Kia Optima mild hybrid show car
•Innovative new powertrain pairs 1.7-litre CRDi turbo-diesel engine with 48V lead-carbon battery, small electric motor and an electric supercharger
•Kia Optima T-Hybrid concept previews new powertrain technology ahead of future mass production
Frankfurt, 29 September 2014 – Kia will reveal the new Kia Optima mild hybrid show car at the 2014 Paris Motor Show on 2 October, the first application and demonstration of the...[Read more...]|
|Jaguar F-TYPE Wins ‘Golden Steering Wheel' Title - Germany's Most Prestigious Automotive Award|
|The Jaguar F-TYPE has been voted the winner of a prestigious Golden Steering Wheel award by readers of the respected German newspapers Bild am Sonntag and Auto Bild. The F-TYPE competed in the 'coupé and cabriolet' category, finishing ahead of the Porsche Cayman and BMW 4 Series Coupé.
Dr Ralf Speth, CEO Jaguar Land Rover, received the award and said: 'The enthusiasm of the readers for Jaguar is fantastic, and this award is confirmation of the good work of our team. I want to thank the knowle...[Read more...]|
|RM Announces Early Highlights For Sale During the Concorso D'Eleganza Villa D'Este Weekend|
|• RM Auctions returns to Cernobbio on Lake Como, Italy, on the 25th of May, for its biennial sale during the Concorso d'Eleganza Villa d'Este
• Exclusive evening sale to a featured, elite, handpicked selection of approximately 40 blue-chip automobiles
• Early attractions include a superb 1962 Ferrari 400 Superamerica Coupe, a historically significant 1947 Cisitalia 202 MM 'Nuvolari' Spider, a delectable 1930 Bugatti Type 46 Superprofile Coupe, and a 1929 Rolls-Royce Phantom I Open Tourer wit...[Read more...]|