Next Generation Toyota Corolla Unveiled With Extravaganza of Experiential Events
•More than 750 people attended evening gala at Barker Hangar in Santa Monica, Calif. •Celebrity chef Richard Blais, performance group Fuerza Bruta and comedian Adam Carolla part of the celebration for the iconic American-made compact •2014 Corolla lowered from ceiling above to surprise guests
Santa Monica, Calif. (June 7, 2013) – Dramatic sights, sounds and tastes helped introduce the strikingly re-styled 11th generation Toyota Corolla at a packed celebration inside Barker Hangar in Santa Monica, Calif. on Thursday night.
More than 750 consumers, journalists and Toyota guests took in a captivating theatrical performance by Fuerza Bruta, fog clouds from celebrity chef Richard Blais's liquid nitrogen cocktails, and the capstone reveal of the 2014 Corolla lowered from the rafters wîth a surprise visit from comedian Adam Carolla.
The multi-sensory experiences celebrated an iconic compact vehicle wîth nearly 50 years of success and almost 40 million global sales. The sleeker, more advanced 2014 Corolla features chiseled, modern character lines, a more premium interior, improved fuel economy and an enhanced driving performance. Each trim level (L, LE, LE Eco, and S) will offer a range of popular features designed to delight current Toyota customers and attract new, youthful buyers.
'Full of surprises and unexpected features, this global reveal event captured the new era and elevated experience of the redesigned Corolla,' said Bill Fay, group vice president and general manager, Toyota Division. 'As our second best-selling vehicle and a familiar sight on American roadways, the new Corolla retains its trusted quality and reliability while adding an exciting new look and energy.'
At the beginning of the evening, guests sampled innovative culinary creations including roasted pork belly wîth licorice grits and pickled peaches from Blais's custom menu. Blais, who recently published his first cookbook, Try This at Home, is perhaps best known from his appearance on Season 4 of Bravo's hit show 'Top Chef' and his winning run on 'Top Chef All-Stars,' for which he received his own Corolla among other prizes. Partnering wîth Los Angeles gourmet catering company Along Came Mary, Blais prepared items in front of guests, including the fog-inducing liquid nitrogen margaritas.
After tasting from each culinary station, guests were ushered into a newly revealed second space where the first of three viscerally stimulating Fuerza Bruta acts began. Fuerza Bruta ('brute force' in Spanish) is a critically acclaimed, live experience show first founded in Argentina then introduced in New York City in 2007. Elevated above the guests, some in tanks of water, the performers put on a 30-minute, high-energy acrobatic show.
As a finale to the spectacular performance, a 2014 Corolla descended from the ceiling while three additional new Corollas appeared from a hidden space, surprising and delighting guests wîth their new design. With a new longer wheelbase and roomier premium interior, the new Corolla offers a collection of enhanced features including standard LED headlamps and Bluetooth® connectivity, along wîth available touchscreen audio, backup monitor, Smart Key, paddle shifters and Entune®, Toyota's multimedia app suite.
During Fay's brief remarks about the Corolla, car enthusiast and comedian Carolla interrupted from the side of the stage and joined to joke about being the 'oldest Corolla in the room,' referring the similarities of the vehicle name and the comedian's own last name . Carolla further described growing up in a working class community in the 1970s and 1980s and the value of the Corolla to many friends and families. Representing that era was a 1969 Corolla, from the Toyota Museum in Torrance, Calif. In addition, three other vintage Corollas from the museum were on display, including models from 1971, 1983 and 1987.
At the conclusion of the presentation, DJs The Hood Internet kicked off music while guests were encouraged to explore and view the 2014 Corolla models.Source - Toyota
Toyota Elevates Expectations with the Surprising 2014 Corolla
•New model offers exciting, impactful exterior styling •Modern interior design wîth premium flair •Longer wheelbase offers improved ride quality and interior roominess •New model targets over 40 mpg rating wîth a list of mechanical and aerodynamic improvements
TORRANCE, Calif. (June 6, 2013) – Building on 47 years of success and close to 40 million sales in the world, the 11th generation Corolla is a dramatically styled, sleeker, more dynamic Corolla that will change consumer perceptions of this iconic compact.
The new Corolla's exterior design builds on the 'Iconic Dynamism' theme seen on the athletic Corolla Furia Concept at the 2013 North American International Auto Show in January. The new Corolla builds on the styling momentum seen in Toyota vehicles launched in the past year, which has produced more expressive vehicle designs. With the new Corolla's stronger exterior styling, it is clear that Toyota's brand and product direction will emphasize more compelling styling executions that will appeal to current Toyota customers while also attracting more youthful buyers.
The Corolla's design theme dictates a more advanced, modern-lòòking vehicle wîth a longer wheelbase and shorter overhangs, resulting in an athletic stance wîth greater presence. More pronounced flared wheel arches, and the impactful simplicity of cleanly sculpted surfaces, help lend the Corolla an exterior elegance. When viewing the profile, there is a sweeping character crease in the body's sheet metal that spans the length of the sedan and accentuates the integrated door handle design. The 2014 Corolla's exterior form tapers towards the front and rear of the vehicle to emphasize the wheel arches, wîth a longer, faster sloping roofline that blends into a shorter rear deck to lend the sedan a sportier image.
The new Corolla's athletic character is complemented by a broad range of styled alloy wheel and wheel cover options ranging from covered 15-inch steel wheels to 17-inch alloy wheels. The new Corolla will also offer three new exterior colors.
The 2014 Corolla's interior matches the visual impact of the exterior and adds a new level of refinement. The passenger cabin features a clean, horizontally oriented dash panel design that adds to the interior's sense of spaciousness. The instrument panel and surrounding areas are finished in premium materials wîth piano black surfaces, metallic accents and decorative pin-striping to help elevate the compact car experience. Exquisite texture graining and soft touch material covers the top of the dash panel and key touch points in the cabin. Adding to the cabin's elevated tone, Corolla offers a choice of seat-covering materials in premium fabric or available SofTex™ material. Attention to detail is demonstrated in the ornamental stitching spanning the length of the dash panel and the shift boot that adorns the center console's shifter lever. Sound insulation has been strategically placed along the fenders, cowl, and behind the dash panel to reduce noise entering the cabin helping occupants enjoy Corolla's available audio systems and connectivity features.
The premium interior extends to the rear seat as well. The new Corolla's longer 106.3-inch wheelbase creates a more spacious interior, wîth a rear seat area that is 2.95-inches longer than the previous model, to offer outstanding rear leg room.
The 2014 Corolla will also offer a new LE Eco grade that is differentiated by a more efficient 140-horsepower, 1.8-liter engine wîth Valvematic technology; improved aerodynamics; and low rolling resistance tires. The Corolla Eco-badged models will achieve an estimated highway fuel economy rating of over 40 mpg thanks to the new Valvematic engine combined wîth a newly developed Continuously Variable Transmission (CVT). The Corolla L, LE, and S grade models are all powered by a 1.8-liter, four-cylinder engine wîth intelligent Variable Valve Timing (VVT-i) that produces 132 horsepower.
While the new Corolla has taken the exterior and interior to new levels, the model remains committed to delivering world-class fuel economy in the compact §egmènt. The Corolla LE and S offer a newly developed continuously variable transmission (CVT). This new advanced transmission, named CVTi-S ('i' for intelligent, 'S' for shift), helps increase the Corolla's fuel economy and provide its smooth and efficient power transfer. It has also been engineered to offer improved drivability and mitigate the 'rubber band' feeling associated wîth traditional CVT's under acceleration. The new CVTi-S has been engineered to strike a balance between addressing fuel economy targets and higher level of drivability to meet consumer tastes.
Within this compact transmission, the size disparity between the CVTi-S' small and large internal pulleys has been maximized to provide the widest possible range of gear ratios to improve acceleration and fuel economy. The new CVTi-S fluid-pump design helps reduce parasitic loss at high speeds, and the transmission's software creates discrete sequential shift points to help CVTi-S operate wîth character similar to a traditional automatic transmission during acceleration. The Corolla S offers a manual-mode shift gate in the console shifter, or §teering wheel paddle shifters, allow drivers to affect fast, sequential 'shifts' through 7-speeds wîth the CVTi-S wîth 'gear' change shown in the instrument panel's TFT display.
A six-speed manual transmission is available on the Corolla L and S grades. Drive modes that offer recalibrated throttle, transmission and §teering responses are available on the Corolla LE Eco and Corolla S. For ECO drive mode on the LE Eco, the initial throttle inputs are less sensitive to help encourage more fuel-efficient driving and eliminate sudden starts. On the S grade, the SPORT mode software helps make the accelerator pedal feel more responsive to input along wîth CVTi-S shifting logic that enhances acceleration feel. In SPORT mode, Corolla's electronic power §teering is programmed to offer a more positive §teering feel.
The 2014 Corolla unibody makes extensive use of lightweight, high-strength steel to help keep vehicle weight below 2,900 pounds in the interest of fuel economy. In addition to improved collision performance, such construction also gives the Corolla's structure increased rigidity to optimize chassis and suspension performance, giving the new car a more responsive and engaging driving experience.
The 2014 Corolla is the first compact car equipped wîth standard LED lowbeam headlamps, and all models are standard equipped wîth eight airbags, and Bluetooth® hand-free phone and audio-streaming connectivity. The Corolla will be available in four trim levels (L, LE, LE Eco, and S) that offer a wide range of popular features to help distinguish each trim level.
Some of the available equipment includes the following: • Touchscreen audio • Apps accessible through the audio head unit • Smart Key/ Push-button start • Power moonroof • Back-up monitor • SofTex™ Seats • Available Paddle shifters • Rear deck lid spoiler
The 2014 Corolla will elevate the consumer's experience for the world's most popular sedan wîth modern, expressive styling, a more premium interior experience, improved fuel economy and performance, and a strong menu of available features. Vehicle pricing, final grade content, and option packages will be made available closer to launch timing.Source - Toyota
The Unexpected: Toyota Reveals the Stunning Next-Generation Corolla Sedan
•The 11th Generation Corolla is distinguished by a more expressive, chiseled exterior design •Úpgraded interior styling, premium materials, and roominess reposition Corolla in the compact §egmènt •Improved efficiency wîth an available '7-speed' CVTi-S and available Corolla LE Eco trim level that targets over 40 mpg estimated highway fuel economy rating
TORRANCE, Calif. (June 6, 2013) – The all-new 2014 Corolla will include dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Corolla reputation for reliability, efficiency and function, making Toyota's newest compact the most surprising and capable Corolla yet.
Corolla for the World: 47 years, 154 Countries, Built in 16 Locations, Immeasurable Impact With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world. The global scope of Corolla now finds it manufactured in 16 locations and sold in 154 countries. The Toyota Corolla's appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla's chief engineer, who sought 'to develop a car that brings happiness and well-being to people around the world.'
As a result of more than 40 years on the market satisfying consumer needs, this compact car has developed into a pillar supporting Toyota's famed reputation for quality, durability, and reliability. The Corolla, maybe more so than any other Toyota sold globally, has been the answer for consumers in the market for a reliable, efficient, and affordable compact vehicle.
In developing this new 11th generation of Corolla, Toyota designer and engineers relied on exhaustive consumer feedback to help shape key elements of the product on a global scale. Customers emphasized the overwhelming importance of vehicle design on product perception in the marketplace. The all-new 11th generation Corolla makes a much stronger design statement, wîth more compelling exterior and interior executions that challenge the pre-conceptions about Corolla. The next generation Corolla continues the Toyota brand's recent momentum set forth by design-focused product launches such as Avalon and RAV4. The 2014 Corolla will remain appealing to the current consumers while helping the world's most popular car grow in appeal wîth youthful car buyers.
Únexpected Exterior Design is Expressive, Chiseled The all-new Corolla makes an immediate visual impact wîth a more expressive, chiseled exterior design that elaborates on the 'Iconic Dynamism' theme first seen on the Corolla Furia Concept that debuted at the North American International Auto Show. The new Corolla is distinguished by its tauter, more athletic proportions that ride on a longer wheelbase (+ 3.93 inches/ +100 mm compared to current model). With the wheels pushed out toward the corners, compact overhangs, and more tapered front and rear expression, the new Corolla communicates a more dynamic compact sedan form, even at a standstill. The new sedan is 3.90 inches (99 mm) longer overall and yet presents a more compact appearance than the current model thanks to a basic shape that tapers at the front and rear of the vehicle to help emphasize the wheel arches and wheels-to-the-corner stance.
The new Corolla features an expressive front fascia wîth sharper, more pronounced details above a large trapezoidal grill that rests beneath a thin intake inlet below the hood.
The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan wîth its more precisely sculpted surfaces.
Among the challenges presented by the new Corolla's original design concept was the need to execute more deeply rounder corners to achieve the desired sleeker image. The thick structure of conventional headlamps would hinder the appearance of deeply rounded corners. Sleek, compact LED lamp assemblies were adopted to reduce the corner mass and help accentuate the Corolla's tapered, rounded-corner, front- end design thémé. In addition, the low heat generated by the LED lamp enabled the use of a lighter weight PES resin lens instead of conventional glass. Corolla is the first compact sedan to offer standard equipped LED headlamps.
Source - Toyota
Over the years a manufacturer that has built a solid reputation for sturdy, reliable vehicles is Toyota, and no car proved that better than the Toyota Corolla. The Corolla name is the oldest in Toyota's current inventory of American products, second only to the Land Cruiser. The most popular car line in history, with over 30 million Corollas sold worldwide, the Corolla is also the first Toyota made in America.
The smallest Toyota sold in America up until that time, the Corolla was introduced in Japan in October of 1966. The first Corolla arrived in the U.S. in the summer of 1968. The newest edition featured a 90-inch wheelbase in two-door coupe, four-door sedan and two-door wagon body styles. The Corolla also featured a 60-horsepower, 1.1-liter overhead valve four-cylinder mounted longitudinally in the engine bay that sent power to a four-speed manual transmission before going to a solid rear axle. Not yet on the options list was an automatic transmission.
There was nothing sophisticated about the first Toyota Corolla and it definitely wasn't pretty, yet it was so simple that there were almost no parts to break. The original Corolla's unibody structure had a strut front suspension and mounted the rear axle on a pair of leaf springs. The worldwide opinion in the early 1960's was that Japanese products were unrefined, Toyota worked hard to overcome this then common perception. Corolla's were priced under $1,700 and that proved that even when Toyota build a smaller, cheaper car, the last thing to suffer was quality.
The first Corolla was too small and underpowered for North American tastes, the second Corolla aimed to fix this problem. Introduced in 1970, the second generation Corolla featured a wheelbase stretched to 91.9 inches with power that came from a new 1.2-liter version of the OHV four that achieved 73 horsepower. The strut front and leaf spring rear suspension was continued. The newest generation of Corolla had very minor styling changes other than the extended wheelbase and was now significantly more comfortable and confident. Its popularity rose when an automatic transmission was offered, and it quickly became the second best-selling car in the world.
For the following year, the car became even more improved as the engine grew to 1.6 liters and output was expanded to 102 horsepower. For1972 the grille was redesigned, though no other changes were made. For the 1973 and 1974 year the only updates were larger bumpers added to accommodate federal regulations along with the introduction of sporty SR5 models with five-speed manual transmissions.
The third generation of Corollas were introduced in 1975 and were styled quite uniquely with a raised center section in the grille, much like a more angular body. Five models were now available for this year, with the priciest one being a two-door sedan that was powered by a 1.2 liter engine. This was joined by a 4-door sedan, a two-door hardtop, a sporty SR5 hardtop and a five-door station wagon, these were all powered by the 1.6 liter four. All models except the SR5 power featured standard transmission. The SR5 featured a four-speed manual. Optional in the other Corollas, a five-speed manual was once again a five-speed manual. Three-speed automatic was also available. During the mid-1970s, emission standards were stiffening and a catalytic converter was included in the 1975 Corolla for the first time.
The ‘Liftback' a new three-door hatchback was added to the Corolla line in 1976 and resembled a sporty two-door station wagon rather than the traditional fastback or economy vehicles. Toyota envisioned that the Liftback would be responsible for 30% of Corolla sales in the U.S., especially with its split fold-down rear seat.
A new Corolla Sport Coupe was introduced in 1976 that shared the front-end styling with the Liftback in both standard and SR5 configurations. Less expensive than the much larger Celica, the new Sport Coupe with its fastback styling gave Toyota a sporty car to feature.
For 1977 the front-end styling of both the sedans and wagons were modified with a more conventional grille. Undistinguished in their shapes, these new vehicles were overdone in their details and were never considered to be particularly attractive cars. But they did last seemingly forever.
Virtually unchanged, the third-generation Corolla had very little updates during the 1978 model year.
The fourth generation of Toyota Corolla's was introduced in 1979 with a whole new chassis. A much more sophisticated car than any other Corolla before, this new generation would become better still. Deleting its primitive leaf spring rear suspension, the 1979 Corolla replaced it with a more compliant coil spring system. The wheelbase was now increased to 94.5 inches and the new unibody above the new suspension was much larger, stronger and more attractive in its own way. The new Corolla was powered with a new 75-horsepower, 1.8-liter version of the OHV four and newly available were four- and five-speed manual along with three-speed automatic transmissions.
The SR5 in Sport Coupe, Hatchback and Liftback semi-wagon configurations were particularly popular during this generation due their effective use of detailing and the fact they looked more expensive than they actually were.
'80 and '81 Corolla lineups continued over from 1979 virtually unchanged, but in 1982 the automatic transmission was upgraded to a four-speed unit. The following year a new 1.6-liter overhead cam engine replaced the previous 1.8 and was both smoother and more powerful than before.
In 1984 Toyota introduced the front-drive Corolla sedan that now sported front drive. The SR5 Coupe, Liftback and station wagon remained on the previous-generation Corolla's rear drive chassis. Just as conventional in the front-drive as it had been in a rear-driver layout, the same 1.6-liter, SOHC engine was used and sat transversely in the front driver's engine bay feeding either a five-speed manual or four-speed automatic transmission. Coil springs held up the rear drive. A four-cylinder diesel powered a few early fifth-generation front-drive Corollas.
Halfway through the '84 model year, a new dual-overhead cam, 16-valve version of the 1.6-liter four rated at an impressive 124 horsepower was offered on the rear-drive Corolla coupe and Liftback. This resulted in the Corolla GT-S, a fun-to-drive car that attracted many buyers.
The Corolla lineup remained virtually unchanged through 1985 and 1986. In 1987 the new ‘FX' coupe was introduced; a front-drive Corolla that was produced at the NUMMI joint venture production plant in California. The new coupe was a conventional hatchback in the same body style as the Volkswagen Rabbit, and was available with either the SOHC or DOHC 1.6-liter engine. The new coupe was known as the FX16 when equipped with the DOHC engine. The FX marked the beginning of Corolla production in North America.
The rear-drive Corolla coupe and Liftback were replaced in 1988 with a new front-drive coupe. Enormously more refined, the new Corolla coupe and Corolla GT-S were more refined and capable, just not as fun. The sixth generation sedan was styled more conservatively than the previous generation and was built at both the NUMMI plant in California and in Japan, while the coupes and wagons were only produced in Japan. Available with either front-wheel drive or full-time All-Trac all-wheel drive the station wagon was versatile. The FX hatchback was discontinued after only a year. The base received DX trim, while it was better-equipped LE for the seda, DX and SR5 for the wagon, and SR5 and GT-S for the coupe.
The same 95.6-inch wheelbase was used on the sixth generation of Corolla, though it was almost an inch wider now. The Sprinter was a slightly updated version of the Corolla body that was sold in Japan. Identical mechanical pieces were utilized and were built at the NUMMI plant and branded as the Geo Prism. The All-Trac wagons kept a solid rear axle with coil springs while sedans, coupes and front-drive wagons rode on a full independent strut suspension.
DOHC, 16-valve inline four-cylinders were the engine used on all models while the sedans, front-drive wagon and SR5 coupe received a carbureted 90-hp motor. All-Trac wagons received a fuel-injected 100-hp version while the GT-S received a 115-hp EFI version. A standard five-speed manual with the option of either three or four-speed automatic (depending on trim level) were the transmission choices for this generation of Corollas. Standard were thirteen-inch wheels, while the GT-S received 14-inch wheels along with four-wheel disc brakes and a six-way adjustable driver seat with sport bolstering. The sixth-generation of Corolla's did not feature many modern conveniences as standards, such as AC, power steering, stereo or dual outside mirrors.
For 1989 there were no major changes except for the addition of an All-Trac sedan to the Corolla lineup, which lasted only a year. In 1990 all Corollas benefited from fuel injection and the base engine was now rated at 102 hp. The GT-S was now measured at 130 and five additional lb-ft of torque for a total of 105 horsepower. For this year an all- new entry-level sedan was added to the lineup, with all of the basic Corolla equipment including the cloth upholstery.
Following the 1991 model year, coupes were discontinued. The only change for 1992 was the addition of a few new paint colors, and the highline LE sedan could be purchased with the four-speed automatic.
Now riding on a 97.0-inch wheelbase, the seventh generation of Toyota Corollas was introduced in 1993 and the sedan and wagon moved up a size classification from ‘subcompact' to ‘compact' according to the EPA. No more Corolla coupes or all-wheel-drive wagons were available. Sedans were now only offered in standard, DX and LE trim while a front-wheel-drive wagon was available only in DX trim. DX and LE models benefited from an additional stabilizer bar in front while all cars rode on a fully independent suspension.
The basic Corolla sedan featured the same 1.6-liter engine that had been used in the previous generation vehicle, with output at 105 hp, except in Massachusetts, NY, and California where it was rated at only 100 due to stringent emissions requirements. New Corolla DX and LE models featured a new 1.8-liter DOHC, 16-valve four making 115 horsepower. Standard was a five-speed manual with a three-speed autobox optional on the base sedan and a four-speed was optional ono all other models. 14-inch wheels were eatured on all cars along with front disc/rear drum brakes. ABS was an optional feature on all models across the line. Standard in 1993 was height-adjustable seatbelts and driver-side front airbags. Passenger front airbags became standard the following year, along with locking retractor seatbelts in passengers' positions.
For 1995 the DX sedan received new upholstery while all audio systems received a complete redesign. The 1.8-liter engine lost 10 horsepower in order to comply with stricter emissions regulations. For 1996 the LE model was discontinued. The front grille was updated with a color-keyed frame while the taillight panels were revised while the DX received a full-width treatment. The interior trim was also updated with an integrated child seat added to the options list. The manual transmission was upgraded which yielded shorter throws, newly improved feel and more positive gear engagement.
The DX wagon was deleted in 1997 and replaced with a special CE, Classic Edition sedan. The CE incorporated many popular features in one value-priced package, that included power windows, locks, AC, four-speaker stereo, power steering, manual remote mirrors and special floor mats and exterior badging. Additional side-impact protection to meet new federal standards was added to all models. In 1997, all Corollas sold in the U.S. were for the first time built in North America at the NUMMI plant in California and the TMMC plant in Canada. The Corolla had become the best-selling nameplate in automotive history by the end of the 1997 model year.
For the eighth generation of the Toyota Corolla, the vehicle lost some of its weight and increased its fuel mileage due to a new engine and a more efficient drivetrain. An all-new, all-aluminum 1.8-liter DOHC four-cylinder engine was rated at 120 horsepower. This was exactly twice the engine rating of the first Corolla introduced in 1968. A 10% increase of fuel economy from the previous generation was achieved with the standard five-speed manual. This eighth generation of Corolla could achieve 31 mph in the city, and 38 on the highway.
For this generation, only a sedan was offered, though in three trim levels, the base VE, midlevel CE and the highline LE. An optional three-speed automatic was on the VE, while CE and LE featured the four-speed unit. The equipment levels remained the same as the previous generation, though base models came with power steering and dual exterior mirrors. Optional on all models was ABS while new extra features that included side airbags and a CD player were available.
The 1998 Corolla was considered to have an elegant exterior followed with a handsome interior and a good source of competition to the Honda Civic and the Nissan Sentra. Sales remained strong with the comparatively expensive and short on rear-seat legroom Corolla. For 1998 a total of 248,195 Corollas were sold.
1999 featured very minor changes for the Toyota Corolla. A cassette stereo was added to the VE model, while the LE model came standard with 1998's Touring Package items that included wide 14-inch tires, a front stabilizer bar, a tachometer and other various exterior cosmetic enhancements. For 2000 Toyota added it VVT-i variable valve timing system to the 1.8-liter engine which boosted output to 125 horsepower. This allowed Corolla to achieve low emission vehicle status while making for a larger torque. The following year featured new front and rear fascias, headlights and taillights. A somewhat sporty S version was also introduced in 2001. S model featured unique wheel covers, foglights, intermittent wipers, mudguard, grilles and color-keyed moldings. The upholstery on the interior was sportier with a tachometer and faux leather-wrapped wheel. The base VE model was replaced with the CE. For 2002 the Corolla line remained virtually unchanged though the price was lowered for the optional value packages.
Designed to attract young buyers, the 2003 Corolla Sedan more closely resembled a shrunken Camry. The ninth generation rode on a 102.4-inch wheelbase, five inches longer than the previous generation, and 0.7 inches shorter than the current Honda Civic sedan. The newest Corolla was available as a base CE, luxury LE or somewhat sporty S. Its total length was measured at 178.3 inches, 3.7 inches longer than the Civic. The newest generation shared the exact same wheelbase as the original '83 Camry with just a 2.7 inch increase than that car.
The 03 Sedan featured ordinary strut front and torsion beam rear suspension, but well manufactured front disc/rear drum brakes. The rack-and-pinion steering was also excellent. The ninth generation of Corolla's is as close to a luxury car ride as any small economy sedan has ever offered.
An evolutionary development of the all-aluminum 1.8-liter, DOHC, 1-valve engine from prior models, the engine is now rated at 130 horsepower. The base CE-grade Corolla now features four gears in its optional automatic. Equipment levels were also up now too. The CE comes with air conditioning with micron filtration, power mirrors, 15-inch wheels and a CD player. The LE now came with fake wood accents that can be optioned with leather upholstery.
Toyota Corolla's may not feature as many varieties as in previous years, but they are build to provide many years of trouble free driving, now more comfortable and roomier than ever. Since the launch of the Corolla name in 1996, more than 30 million vehicles have been produced, making it the best selling car of all time. Currently, Corollas are manufactured in Japan, the U.S., the U.K., Canada, South Africa, India, Turkey, Brazil and Thailand.By Jessica Donaldson
The 'Era of the Family Car' started in 1966. It was in November of that year that the first Corolla — aimed at the Japanese general public — rolled onto the market to much fanfare. In the 40 years since, the Corolla has continued to evolve thanks to a philosophy of 'always staying ahead of the times.'
Today, wîth a total production of 30 million vehicles and sales in more than 140 countries and regions, the Toyota Corolla has earned its title as the 'Global Standard Vehicle of the 21st Century.'
The birth of a worldwide Corolla was made possible thanks to innovative thinking, technology and managerial decision-making that went on behind the scenes at Toyota Motor Corporation. All of these comprise the evolving elements of the 'Corolla DNA,' which has been passed down from generation to generation within the Toyota Motor Corporation.
Predicting the Motorization Boom The first-generation 1100cc Corolla went on sale in November of 1966. The total population had passed the 100 million mark, spending for television advertisements was overtaking spending for newspaper advertisements, the economy was picking up steam, and the term '3 C's' (air-Conditioners, Color televisions and Cars) was on everybody's lips.
'People are living in nuclear families out in the suburbs, which means they'll need family cars to get around. A motorization boom is coming to Japan.'
This was the future that Toyota foresaw coming in just a few years; and this was what prompted the building of a sprawling, 1 square kilometer plant in Takaoka (Toyota City in Aichi Prefecture) devoted exclusively to manufacturing the Corolla. When Toyota announced they planned on manufacturing 30,000 Corollas a month, the media at the time were utterly beside themselves wîth shock. (At the time, Toyota's annual production was approximately 50,000 vehicles.)
Achieving Superiority through the Adoption of New Technologies The first-generation Corolla had a number of technologies, specifications, systems, etc. that were the first of their kind in Japan and for Toyota. At the time, column shift transmissions were standard; however, Toyota recognized that floor-shift transmission was already common in Europe and would be required in the coming highway age. Thus the Corolla was equipped wîth a four-speed floor-shift transmission before other vehicles were. Also, after much research and testing, MacPherson strut suspension — which allows for a larger engine compartment and makes it possible to lighten the vehicle and reduce manufacturing costs — was adopted for the first time in domestic mass production. A number of other innovative technologies, such as for improving the comfort of seats, increasing rear seat space, raising the height of the roof and adopting the long floor shift lever, gave the Corolla a competitive edge.
Exceeding 80 Points Thinking Customers won't accept anything inferior about the vehicle they drive; it has to be better in some way than other available vehicles, and it has to give them a sense of satisfaction and pride — or else they won't buy it. 'Shooting for a score of 80 for a vehicle means having no failing marks, but we can't accept a score of just 80 for each part; some parts have to get above 90.' That was the thinking of Hasegawa, Chief Engineer for the Corolla at the time. This meant the Corolla could not merely have an average total score of 80 points. It had to be much better.
Continuous Introduction of New Technologies and Specifications Continually improving a product's technological capabilities and overall quality will allow it to stay ahead of the times and the needs of customers and society. For the Corolla, this has meant offering an array of variations (from coupes to wagons to hatchbacks and more), as well as utilizing the philosophy of 'the right vehicle for the right place.' By making vehicles using processes that are rooted in each locale, the Corolla has achieved recognition as a global vehicle. Toyota has continued to pursue new technologies and specifications, develop greater engine performance and driving safety, make vehicles more environmentally considerate and achieve greater comfort.
Putting Ourselves in the Customers' Shoes 'The only way to meet the needs of the customer is by putting yourself in his or her shoes and asking yourself what they need, what would make them happy.'
Úsing this mindset, Toyota convinced itself to improve standard features without focusing on cost and also to use the 'reverse thinking' that profits come from sales expansion. This thinking helped the Toyota Corolla evolve over time to become the vehicle that meets its customers' needs. One specific example of an improvement resulting from this thinking is back-up lights added to the rear of the Corolla, which helped ensure that drivers could see at night when backing up. While this is the sort of feature every family car needs, at that time, even mid-size vehicles were lacking them. In contrast, back-up lights were a standard feature on every single Corolla produced. Corolla's strategy of latching on to and then incorporating customer needs permeated the entire passenger vehicle market.
The 1.3 million people attending the new vehicle-release exhibition for the Corolla symbolized the fact that it had accurately captured the needs of customers at the time.
Actively Exporting to Overseas Countries 'Right from the development phase, we thought of the Corolla as a vehicle made to drive down the center lane of the German Autobahn,' says Hasegawa, Chief Engineer for the first-generation Corolla.
In other words, the first-generation Corolla was conceived as a rival for compact vehicles on the European market even in the design phase and as a high compact vehicle that also would be accepted overseas. The Corolla featured a strong, compact engine wîth a five-bearing crankshaft, which was cutting edge at the time, even amongst compact vehicles on the European market; and the engine was modified to 1100cc to accommodate export to the Únited States. These and other features show how, from the very beginning, Toyota continually had a view towards active global development.
As soon as the Corolla went on sale in Japan, it also was exported to Australia; and in the years since, the number of Corolla vehicles exported has continued to rise.
Furthermore, thanks to Toyota's 'right vehicle for the right place' concept, the Corolla has achieved high ratings in the overseas market, evidenced by a cumulative production of 30 million vehicles worldwide in 2005. Over the years, the Corolla has come to be recognized as both a global and local best in the more than 140 countries in which it is sold.Source - Toyota