Toyota Elevates Expectations with the Surprising 2014 Corolla•New model offers exciting, impactful exterior styling
•Modern interior design wîth premium flair
•Longer wheelbase offers improved ride quality and interior roominess
•New model targets over 40 mpg rating wîth a list of mechanical and aerodynamic improvements
TORRANCE, Calif. (June 6, 2013) – Building on 47 years of success and close to 40 million sales in the world, the 11th generation Corolla is a dramatically styled, sleeker, more dynamic Corolla that will change consumer perceptions of this iconic compact.
The new Corolla's exterior design builds on the 'Iconic Dynamism' theme seen on the athletic Corolla Furia Concept at the 2013 North American International Auto Show in January. The new Corolla builds on the styling momentum seen in Toyota vehicles launched in the past year, which has produced more expressive vehicle designs. With the new Corolla's stronger exterior styling, it is clear that Toyota's brand and product direction will emphasize more compelling styling executions that will appeal to current Toyota customers while also attracting more youthful buyers.
The Corolla's design theme dictates a more advanced, modern-lòòking vehicle wîth a longer wheelbase and shorter overhangs, resulting in an athletic stance wîth greater presence. More pronounced flared wheel arches, and the impactful simplicity of cleanly sculpted surfaces, help lend the Corolla an exterior elegance. When viewing the profile, there is a sweeping character crease in the body's sheet metal that spans the length of the sedan and accentuates the integrated door handle design. The 2014 Corolla's exterior form tapers towards the front and rear of the vehicle to emphasize the wheel arches, wîth a longer, faster sloping roofline that blends into a shorter rear deck to lend the sedan a sportier image.
The new Corolla's athletic character is complemented by a broad range of styled alloy wheel and wheel cover options ranging from covered 15-inch steel wheels to 17-inch alloy wheels. The new Corolla will also offer three new exterior colors.
The 2014 Corolla's interior matches the visual impact of the exterior and adds a new level of refinement. The passenger cabin features a clean, horizontally oriented dash panel design that adds to the interior's sense of spaciousness. The instrument panel and surrounding areas are finished in premium materials wîth piano black surfaces, metallic accents and decorative pin-striping to help elevate the compact car experience. Exquisite texture graining and soft touch material covers the top of the dash panel and key touch points in the cabin. Adding to the cabin's elevated tone, Corolla offers a choice of seat-covering materials in premium fabric or available SofTex™ material. Attention to detail is demonstrated in the ornamental stitching spanning the length of the dash panel and the shift boot that adorns the center console's shifter lever. Sound insulation has been strategically placed along the fenders, cowl, and behind the dash panel to reduce noise entering the cabin helping occupants enjoy Corolla's available audio systems and connectivity features.
The premium interior extends to the rear seat as well. The new Corolla's longer 106.3-inch wheelbase creates a more spacious interior, wîth a rear seat area that is 2.95-inches longer than the previous model, to offer outstanding rear leg room.
The 2014 Corolla will also offer a new LE Eco grade that is differentiated by a more efficient 140-horsepower, 1.8-liter engine wîth Valvematic technology; improved aerodynamics; and low rolling resistance tires. The Corolla Eco-badged models will achieve an estimated highway fuel economy rating of over 40 mpg thanks to the new Valvematic engine combined wîth a newly developed Continuously Variable Transmission (CVT). The Corolla L, LE, and S grade models are all powered by a 1.8-liter, four-cylinder engine wîth intelligent Variable Valve Timing (VVT-i) that produces 132 horsepower.
While the new Corolla has taken the exterior and interior to new levels, the model remains committed to delivering world-class fuel economy in the compact §egmènt. The Corolla LE and S offer a newly developed continuously variable transmission (CVT). This new advanced transmission, named CVTi-S ('i' for intelligent, 'S' for shift), helps increase the Corolla's fuel economy and provide its smooth and efficient power transfer. It has also been engineered to offer improved drivability and mitigate the 'rubber band' feeling associated wîth traditional CVT's under acceleration. The new CVTi-S has been engineered to strike a balance between addressing fuel economy targets and higher level of drivability to meet consumer tastes.
Within this compact transmission, the size disparity between the CVTi-S' small and large internal pulleys has been maximized to provide the widest possible range of gear ratios to improve acceleration and fuel economy. The new CVTi-S fluid-pump design helps reduce parasitic loss at high speeds, and the transmission's software creates discrete sequential shift points to help CVTi-S operate wîth character similar to a traditional automatic transmission during acceleration. The Corolla S offers a manual-mode shift gate in the console shifter, or §teering wheel paddle shifters, allow drivers to affect fast, sequential 'shifts' through 7-speeds wîth the CVTi-S wîth 'gear' change shown in the instrument panel's TFT display.
A six-speed manual transmission is available on the Corolla L and S grades. Drive modes that offer recalibrated throttle, transmission and §teering responses are available on the Corolla LE Eco and Corolla S. For ECO drive mode on the LE Eco, the initial throttle inputs are less sensitive to help encourage more fuel-efficient driving and eliminate sudden starts. On the S grade, the SPORT mode software helps make the accelerator pedal feel more responsive to input along wîth CVTi-S shifting logic that enhances acceleration feel. In SPORT mode, Corolla's electronic power §teering is programmed to offer a more positive §teering feel.
The 2014 Corolla unibody makes extensive use of lightweight, high-strength steel to help keep vehicle weight below 2,900 pounds in the interest of fuel economy. In addition to improved collision performance, such construction also gives the Corolla's structure increased rigidity to optimize chassis and suspension performance, giving the new car a more responsive and engaging driving experience.
The 2014 Corolla is the first compact car equipped wîth standard LED lowbeam headlamps, and all models are standard equipped wîth eight airbags, and Bluetooth® hand-free phone and audio-streaming connectivity. The Corolla will be available in four trim levels (L, LE, LE Eco, and S) that offer a wide range of popular features to help distinguish each trim level.
Some of the available equipment includes the following: • Touchscreen audio
• Apps accessible through the audio head unit
• Smart Key/ Push-button start
• Power moonroof
• Back-up monitor
• SofTex™ Seats
• Available Paddle shifters
• Rear deck lid spoiler
The 2014 Corolla will elevate the consumer's experience for the world's most popular sedan wîth modern, expressive styling, a more premium interior experience, improved fuel economy and performance, and a strong menu of available features. Vehicle pricing, final grade content, and option packages will be made available closer to launch timing.Source - Toyota
The 'Era of the Family Car' started in 1966. It was in November of that year that the first Corolla — aimed at the Japanese general public — rolled onto the market to much fanfare. In the 40 years since, the Corolla has continued to evolve thanks to a philosophy of 'always staying ahead of the times.'
Today, wîth a total production of 30 million vehicles and sales in more than 140 countries and regions, the Toyota Corolla has earned its title as the 'Global Standard Vehicle of the 21st Century.'
The birth of a worldwide Corolla was made possible thanks to innovative thinking, technology and managerial decision-making that went on behind the scenes at Toyota Motor Corporation. All of these comprise the evolving elements of the 'Corolla DNA,' which has been passed down from generation to generation within the Toyota Motor Corporation.
Predicting the Motorization Boom
The first-generation 1100cc Corolla went on sale in November of 1966.
The total population had passed the 100 million mark, spending for television advertisements was overtaking spending for newspaper advertisements, the economy was picking up steam, and the term '3 C's' (air-Conditioners, Color televisions and Cars) was on everybody's lips.
'People are living in nuclear families out in the suburbs, which means they'll need family cars to get around. A motorization boom is coming to Japan.'
This was the future that Toyota foresaw coming in just a few years; and this was what prompted the building of a sprawling, 1 square kilometer plant in Takaoka (Toyota City in Aichi Prefecture) devoted exclusively to manufacturing the Corolla. When Toyota announced they planned on manufacturing 30,000 Corollas a month, the media at the time were utterly beside themselves wîth shock. (At the time, Toyota's annual production was approximately 50,000 vehicles.)
Achieving Superiority through the Adoption of New Technologies
The first-generation Corolla had a number of technologies, specifications, systems, etc. that were the first of their kind in Japan and for Toyota.
At the time, column shift transmissions were standard; however, Toyota recognized that floor-shift transmission was already common in Europe and would be required in the coming highway age. Thus the Corolla was equipped wîth a four-speed floor-shift transmission before other vehicles were. Also, after much research and testing, MacPherson strut suspension — which allows for a larger engine compartment and makes it possible to lighten the vehicle and reduce manufacturing costs — was adopted for the first time in domestic mass production.
A number of other innovative technologies, such as for improving the comfort of seats, increasing rear seat space, raising the height of the roof and adopting the long floor shift lever, gave the Corolla a competitive edge.
Exceeding 80 Points Thinking
Customers won't accept anything inferior about the vehicle they drive; it has to be better in some way than other available vehicles, and it has to give them a sense of satisfaction and pride — or else they won't buy it.
'Shooting for a score of 80 for a vehicle means having no failing marks, but we can't accept a score of just 80 for each part; some parts have to get above 90.' That was the thinking of Hasegawa, Chief Engineer for the Corolla at the time. This meant the Corolla could not merely have an average total score of 80 points. It had to be much better.
Continuous Introduction of New Technologies and Specifications
Continually improving a product's technological capabilities and overall quality will allow it to stay ahead of the times and the needs of customers and society.
For the Corolla, this has meant offering an array of variations (from coupes to wagons to hatchbacks and more), as well as utilizing the philosophy of 'the right vehicle for the right place.' By making vehicles using processes that are rooted in each locale, the Corolla has achieved recognition as a global vehicle.
Toyota has continued to pursue new technologies and specifications, develop greater engine performance and driving safety, make vehicles more environmentally considerate and achieve greater comfort.
Putting Ourselves in the Customers' Shoes
'The only way to meet the needs of the customer is by putting yourself in his or her shoes and asking yourself what they need, what would make them happy.'
Úsing this mindset, Toyota convinced itself to improve standard features without focusing on cost and also to use the 'reverse thinking' that profits come from sales expansion. This thinking helped the Toyota Corolla evolve over time to become the vehicle that meets its customers' needs.
One specific example of an improvement resulting from this thinking is back-up lights added to the rear of the Corolla, which helped ensure that drivers could see at night when backing up. While this is the sort of feature every family car needs, at that time, even mid-size vehicles were lacking them. In contrast, back-up lights were a standard feature on every single Corolla produced.
Corolla's strategy of latching on to and then incorporating customer needs permeated the entire passenger vehicle market.
The 1.3 million people attending the new vehicle-release exhibition for the Corolla symbolized the fact that it had accurately captured the needs of customers at the time.
Actively Exporting to Overseas Countries
'Right from the development phase, we thought of the Corolla as a vehicle made to drive down the center lane of the German Autobahn,' says Hasegawa, Chief Engineer for the first-generation Corolla.
In other words, the first-generation Corolla was conceived as a rival for compact vehicles on the European market even in the design phase and as a high compact vehicle that also would be accepted overseas. The Corolla featured a strong, compact engine wîth a five-bearing crankshaft, which was cutting edge at the time, even amongst compact vehicles on the European market; and the engine was modified to 1100cc to accommodate export to the Únited States. These and other features show how, from the very beginning, Toyota continually had a view towards active global development.
As soon as the Corolla went on sale in Japan, it also was exported to Australia; and in the years since, the number of Corolla vehicles exported has continued to rise.
Furthermore, thanks to Toyota's 'right vehicle for the right place' concept, the Corolla has achieved high ratings in the overseas market, evidenced by a cumulative production of 30 million vehicles worldwide in 2005. Over the years, the Corolla has come to be recognized as both a global and local best in the more than 140 countries in which it is sold.Source - Toyota
|The Toyota Corolla: Now Exported from Mississippi to the World|
|• Nine U.S.-Assembled Toyota Models Are Now Exported To 32 Countries |
BLUE SPRINGS, Miss. (April 17, 2014) – Luxury furniture, cotton, petroleum products and paper. These are among dozens of Mississippi products that are exported around the globe.
And joining this list today: the Toyota Corolla.
At a ceremony this afternoon with team members, elected officials and community and business leaders, Toyota Mississippi's first Corolla for export to customers in Central ...[Read more...]
|THE ALL-NEW 2014 TOYOTA COROLLA AND AZIATIX ARE MAKING MUSIC POP|
| ||• Automaker Partners with Band to Reach New Fans|
TORRANCE, Calif. (Oct. 23, 2013) --In a marketplace where innovation is always in style, Toyota is firmly focused on anticipating and elevating consumer trends.
Consider its past collaborations. Toyota brought pop princess and digital avatar, Hatsune Miku, to life using cutting edge 3D projection technology in 2012. In 2013, Corolla partnered with HyunA, the Korean pop music starlet and member of girl group 4Minute, who had...[Read more...]
|Toyota Corolla Nominated for Green Car of the Year|
|Named one of Green Car Journal's 'Top 5 Green Cars for 2014'
TORRANCE, Calif., Oct. 17, 2013 – The 2014 Toyota Corolla has been elevated to 'green heights.' The Green Car Journal has named the eleventh-generation sedan a finalist for the 2014 Green Car of the Year award and one of its top 5 Green Cars for 2014. The Corolla also earned the magazine's 'Green Car Product of Excellence' distinction.
Finalists were selected for 'their achievements in raising the bar in environme...[Read more...]|
|Toyota to Export U.S.-Built Corolla to Latin America and the Caribbean|
|Company to build upon record U.S. exports in 2012
NEW YORK (Sep. 26, 2013) – Toyota today announced that it will begin exporting U.S.-built*Corolla sedans to 18 countries in Latin America and the Caribbean in 2014. These shipments are expected to build upon Toyota's all-time record export of more than 124,000 U.S.-assembled vehicles to 21 global markets in 2012, an increase of 45 percent over the prior year.
'Toyota's U.S. manufacturing operations continue to grow as a key...[Read more...]|
|Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights|
|Technology Takes Center Stage in both the Vehicle and Advertising Platforms
TORRANCE, Calif. (September 5, 2013) – The world's best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car's upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the ba...[Read more...]|
|ALL-NEW GOLF ALLTRACK AND NEW BEETLE MODELS HEAD THE CHANGES|
|Volkswagen also simplifies model lineups to put the emphasis on value
• Golf Alltrack adds all-wheel-drive ability and rugged off-road looks to the fun-to-drive and practical Golf SportWagen
• Golf SportWagen receives 4Motion® all-wheel-drive option
• Beetle range complemented by Dune Convertible, revised Classic models, and limited edition #PinkBeetle
• Driver assistance features added to lower priced trimlines in many model lineups
• Tiguan lineup simplified to value-laden Wol...[Read more...]|
|VOLKSWAGEN ANNOUNCES PRICING FOR THE NEW 2016 PASSAT|
|• connectivity and driver assistance features
• Striking new front and rear design
• New interior with updated instrument panel and center stack for a more premium feel
• Standard MIB II infotainment system includes USB connectivity
• Available VW Car-Net® App-Connect offers compatible smartphone integration with Apple CarPlay®, Android Auto™ and MirrorLink®
• Energy-efficient LED headlights available for the first time on a VW sedan
• New driver assistance systems are standard features on...[Read more...]|
|NEW AVENSIS: PRESTIGE, COMFORT AND EFFICIENCY|
|◾New exterior styling and all-new cabin
◾New 1.6 and 2.0 D-4D engines
◾Toyota Safety Sense featured on all models in the range
◾New grade structure with improved equipment specifications
◾All Avensis models built by Toyota in the UK
The new Toyota Avensis aims to make things easy for the customer, with new style, new engines and innovative technology. Regardless of version or equipment grade, it is designed to be prestigious and trustworthy.
Designed and engineered in Europe and built ...[Read more...]|
|VOLKSWAGEN ANNOUNCES PRICING OF 2015 GOLF SPORTWAGEN|
|Pricing starts at $21,395 for the S model with manual transmission: a content adjusted reduction of $700 over the previous base Jetta SportWagen
• New TDI® S model reduces base Clean Diesel pricing by almost $2,000
• Newly available driver assistance technology includes Forward Collision Warning and Automatic Post-Collision Braking System
• Larger interior than outgoing Jetta SportWagen rivals compact SUVs for size
• Car will be offered with 1.8-liter turbocharged TSI® gasoline and 2....[Read more...]|
|VOLKSWAGEN ANNOUNCES PRICING OF 2015 GOLF MODELS, STARTING AT $17,995|
|The seventh-generation version of VW's worldwide best seller offers more space, less weight, and increased efficiency at an even better value
◾Pricing starts at $17,995 for the two-door Golf Launch Edition model with manual transmission
◾New TDI® S model reduces Clean Diesel entry pricing by more than $3,000
◾New available technology including Forward Collision Warning and Automatic Post-Collision Braking System
◾Room for five with a larger trunk than any midsize sedan
◾New 1.8-liter TSI® e...[Read more...]|