|BUICK EXPANDS CASCADA SPORT TOURING APPEAL WITH NEW SPORT RED EXTERIOR|
|• New model includes exclusive Dark Effects package|
HOLLYWOOD, Calif. — When Buick introduced the all-new Cascada convertible early this year, it was an invitation to drivers who want to live life wide open with features unexpected in a convertible. In a market devoid of options, the Cascada has found success by offering a quiet, three-layer insulated top and stress-reducing engineering at a price that leaves room in your budget to explore the open road. Cascada also has the honor...[Read more...]
|2017 BUICK CASCADA ST MAKES SCENIC DRIVES EVEN MORE CAPTIVATING|
|• New special edition convertible revealed during thousand-mile road rally|
NORTHPORT, MICH. — The Buick Cascada convertible delivers the freedom of open-air motoring through a driving experience with unexpected luxuries such as UV-reflective leather-appointed seats and a quiet, triple-insulated top. The Cascada's attainable luxury will now include the reward of a uniquely bold style statement with an all-new Sport Touring edition.
In the 2017 Buick Cascada Sport Touring, custom...[Read more...]
|CASCADA LAUNCH LEADS BUICK'S PERCEPTION-SHIFTING 2016|
|• Convertible attracts new customers ahead of three more launches|
DETROIT – Shattering expectations has led to three consecutive years of Buick global sales growth, and that momentum is carrying through into 2016. Last month, Buick reached an all-time high in conquest sales, or customers trading in models from competitive brands. Two models — the new Cascada and the popular Encore — have been growing the Buick community the fastest. In 2016 alone, more than 35,000 new customers ha...[Read more...]
|BUICK SHAPES UP FOR SUMMER WITH TRACY ANDERSON|
|• Partners with fitness expert for exclusive health and wellness video series|
DETROIT – Buick today announced a collaboration with fitness expert Tracy Anderson to celebrate the new Buick Cascada, a thoughtfully-designed luxury convertible, perfect for top-down weather. The two have produced an exclusive video guide with tips on achieving a summer state of mind behind the wheel of a Buick.
Creator of the wildly successful Tracy Anderson Method, Anderson trains some of the wor...[Read more...]
|UNBREAKABLE KIMMY SCHMIDT'S ELLIE KEMPER STARS IN BUICK DIGITAL AD CAMPAIGN|
|• Lighthearted vignettes showcase Kemper getting to know the new Cascada convertible
DETROIT – Buick today announced the launch of a digital-only campaign for the new Cascada convertible starring Unbreakable Kimmy Schmidt star Ellie Kemper.
The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a 'between the scenes' short shows Kemper attending a yoga class and sharing tips on how she stays cam...[Read more...]
|20 WAYS THE ALL-NEW CHEVROLET TRAX MAKES ITS MARK|
|• Chevy's small SUV rolls into U.S. with versatility, technology and maneuverability|
SAN DIEGO – With the utility of an SUV and agility of a compact car, the 2015 Chevrolet Trax is a city-smart vehicle ready for almost any adventure.
Packed with the technology city dwellers depend on for their connected lifestyles – including 4G LTE Wi-Fi and Siri Eyes Free – Trax is also an efficient performer, with a standard turbocharged engine delivering power on demand and segment-leadin...[Read more...]
|2015 GMC CANYON PRICING STARTS AT $21,880|
|• Signature LED lighting, rear vision camera among standard equipment|
DETROIT – Pricing for the all-new 2015 GMC Canyon mid-size pickup will start at $21,880, including a $925 dealer freight charge, GMC announced today.
'The all-new Canyon provides a one-two punch that customers tell us they've been waiting for,' said Canyon Marketing Manager Kenn Bakowski. 'Now they can get a premium vehicle in terms of styling, features and technology, with all the inherent capabilities and...[Read more...]
|MAGNETIC RIDE CONTROL ENHANCES ATTRACTION OF SIERRA DENALI|
| ||DETROIT – Magnetic ride control is an all-new, exclusive feature on the 2015 GMC Sierra Denali, advancing its position as the most refined and technologically advanced truck on the market. It's the first time the advanced, electronically controlled damping system has been offered on a full-size truck.
Magnetic ride control provides more precise body motion control that correlates with a more refined ride while maintaining payload and trailering capability. It is standard on all Sierra ...[Read more...]|
|TRAX RIGHT-SIZED VEHICLE FOR CONSUMERS AROUND THE WORLD|
|• Growing consumer demand for small SUVs sets stage|
DETROIT – Demand for the flexibility of an SUV in a small package could grow by 2 million units in the next few years. Chevrolet is getting ready by introducing the Trax small-SUV in its two largest markets – the U.S. and China.
'The Trax truly rounds out Chevrolet's already very-strong small car portfolio,' said Alan Batey, General Motors senior vice president, Global Chevrolet. 'Demand for a vehicle with huge capability i...[Read more...]
|CRAFTSMANSHIP DEFINES ALL-NEW 2015 CADILLAC ESCALADE|
|◾Precisely crafted interior with more technology
◾Emotional design evolution complemented by quieter cabin, smoother performance and more efficient powertrain
◾Higher levels of luxury, with sophisticated new technology for safety and connectivity
DETROIT – From its introduction in 1999, the Cadillac Escalade quickly became the standard among luxury SUVs with a formula of bold design, powerful capability and luxurious accommodations. The all-new 2015 Escalade takes design and technic...[Read more...]|