Drivers Take Their Eyes Off The Road 7% Of The Time
February 7, 2018 by PEUGEOT![Drivers Take Their Eyes Off The Road 7% Of The Time](images/articleimages/drivers-eyes-road-peugeot-01-400.jpg)
Trending News• Barrett-Jackson Revs Up Excitement for 2024 Scottsdale Fall Auction with Future Collector Car Show, Sunday, October 13
• Hyundai Wins Two Favorite Vehicle Awards From Midwest Automotive Media Association
• Wrap it Up! The All-new, All-Electric 2024 Jeep® Wagoneer S Launch Edition Takes Center Stage on Stellantis NA Headquarters in Michigan
• Dark Horse R drivers set for 2025 Mustang Challenge Le Mans Invitational
• Nissan sunsets R35 generation GT-R with T-spec Takumi and Skyline limited editions
In the PEUGEOT 3008 SUV, the amount of time drivers had their eyes on the road improved from 93% to 95%*, thanks to the car's innovative new PEUGEOT i-Cockpit® system. The positioning of the speedometer in the eye line of the driver also meant that drivers of the all-new 3008 SUV checked their speed three times more often than in comparable SUVs. The testing was undertaken using Tobii Pro Glasses 2, which have six small cameras that specifically map where the retina is looking every 0.05 seconds. The driving route was carried out on a variety of roads, which incorporated a range of speed limits and road types. PEUGEOT UK Managing Director, David Peel, said: 'We all know the dangers of taking your eyes off the road, whether to adjust the radio or the temperature in the car. When you add the continued distraction of mobile phones, talking to passengers, something catching your eye outside the car and even eating or drinking a coffee, it's easy to see how the average driver could be in control of a car yet not be looking at the road for over 3,350 metres in a one hour journey. 'As the data shows, the i-Cockpit® system helps reduce the need for drivers to look away from the road, and by default enhance driving safety. Having all the critical information within their field of vision enables more information to be read easily and quickly. Importantly though, these findings highlight that we – the drivers – still need to play our part in road safety.' PEUGEOT i-Cockpit® is also available on the all-new 5008 SUV, which went on sale at the beginning of 2018. In addition to the i-Cockpit® interior technology, the PEUGEOT 3008 SUV, named Car of the Year 2017 by a judging panel comprising of 58 journalists, has optimised architectural efficiency, exceptionally premium design and high-tech equipment. The 3008 SUV has sold over 278,000 worldwide since launch in 2016 and has taken the C-segment by storm, setting it apart from the SUV crowd. To find out more about the PEUGEOT 3008 SUV, please visit http://www.peugeot.co.uk/showroom/3008/suv
posted on conceptcarz.com
Previous post
Seat: The Art Of Craft
Related Posts
Recent Posts
- Barrett-Jackson Revs Up Excitement for 2024 Scottsdale Fall Auction with Future Collector Car Show, Sunday, October 13
- Hyundai Wins Two Favorite Vehicle Awards From Midwest Automotive Media Association
- Wrap it Up! The All-new, All-Electric 2024 Jeep® Wagoneer S Launch Edition Takes Center Stage on Stellantis NA Headquarters in Michigan
- Dark Horse R drivers set for 2025 Mustang Challenge Le Mans Invitational
- Nissan sunsets R35 generation GT-R with T-spec Takumi and Skyline limited editions