2016 Acura Precision Concept

Acura Precision Concept Points to Bold Future for Acura Design

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of 'Precision Crafted Performance.'
'There is no more clear promise for the Acura brand than Precision Crafted Performance,' said Jon Ikeda, vice president and general manager of Acura. 'We're committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer.'




'The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA,' said Dave Marek, Acura global creative director. 'The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.'

The Acura Precision Concept's crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.



The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin 'floating' rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.

The driver's space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver's head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen.

New Acura HMI Concept
The Acura Precision Concept also explores a new approach for Acura's digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Úpon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.

About the Acura Precision Concept
The Acura Precision Concept was created to explore new and challenging ideas for future Acura design, particularly Acura sedans. The concept was created by Acura's California Design Studio under the direction of Acura global creative director, Dave Marek. The exterior design was led by Michelle Christensen, principal exterior designer, with the interior design created under the leadership of John Norman, principal interior designer. Both Christensen and Norman also played a key role in the creation of the next-generation Acura NSX supercar.

About Acura
Acura offers a full line of precision crafted performance-luxury vehicles through a network of approximately 270 Ú.S. dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SÚV, and the seven-passenger Acura MDX, America's all-time best-selling three-row luxury SÚV. The next-generation Acura NSX mid-engine supercar will join the Acura lineup in the spring. Acura has been recognized by Edmunds.com for the fourth consecutive year as leading all luxury brands in retained value after five years of ownership.

Source - Acura