CUSTOMER LOYALTY INSPIRES 2017 ENCLAVE SPORT TOURING EDITION
• Expressive new look for brand's SÚV cornerstoneDETROIT
– Buick today announced the 2017 Enclave Sport Touring Edition – the latest addition to the brand's design-focused Sport Touring Edition lineup and an expressive and athletic appearance for the popular Enclave mid-size luxury SÚV. The Sport Touring is highlighted by a Satin Black Ice-toned grille and 20-inch chrome-clad wheels wîth Satin Black Ice accents.
The Sport Touring Edition brings the brand's newest design theme to a vehicle wîth Buick's most loyal customers. In 2015, 33.4 percent of Enclave sales came from returning customers. That's the highest loyalty rate among all Buick models and one of the top model-to-model loyalty rates in the crossover SÚV §egmènt, topping key competitors such as Audi Q7 and Acura MDX, as well as vehicles like the Jeep Grand Cherokee and Toyota Highlander.
With timeless exterior design, Buick's signature QuietTuning, and three rows of premium, first-class seating designed to comfortably hold adult passengers, Enclave has helped make Buick one of the 's most successful SÚV brands. Since Enclave's introduction in 2007, SÚVs have jumped from 31 percent of Buick brand sales to 61 percent in 2015. It has remained a strong and consistent seller through eight years of sales and since 2013 has been paired wîth Buick's small SÚV, the Encore, which has since become the brand's best-seller. The Envision compact SÚV also joins Buick's SÚV lineup in North America this summer.
'The doesn't have many success stories better than the Buick Enclave,' said Duncan Aldred, vice president of Global Buick. 'It has created a new generation of Buick customers and delivered on their expectations again and again. The Sport Touring Edition is a great update for our flagship crossover SÚV as the Buick family continues to grow this year.'
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The new Buick Enclave Sport Touring Edition will be on display at the 2016 New York International Auto Show and goes on sale this summer, available on the Leather (1SL) and Premium (1SN) trims. It is offered in three premium exterior colors: White Frost Tricoat, Crimson Red Metallic and Ebony Twilight Metallic.
Additional standard equipment on the Leather and Premium trims includes:
◾Heated, wood-trimmed §teering wheel
◾Ice-blue LED ambient lighting around the instrument panel
◾Eight-way power front driver and passenger seats wîth power recline, lumbar support and driver memory
◾Heated front seats on Leather appointed models and heated/ventilated seats on Premium models
◾Power-tilting/telescoping §teering column on Premium models
◾Buick IntelliLink wîth color touchscreen radio
◾4G LTE connectivity and built-in Wi-Fi hotspot (three-month/three gigabyte data trial)
◾Tri-zone automatic climate control
◾High-intensity discharge headlamps
◾Rear park assist and rear-vision camera system wîth dynamic guidelines
The new Enclave Sport Touring Edition joins the distinctively trimmed 2016 LaCrosse, Regal and Verano Sport Touring Edition luxury sedans models, as well as the Encore Sport Touring Edition, which features an exclusive, more powerful, more efficient 1.4L turbo engine. Additionally, the Enclave Tuscan Edition offers another design-focused special model, featuring a bronze-tone grille and 20-inch chrome-clad wheels wîth bronze accents.Buick is an international modern luxury brand offering vehicles wîth sculpted designs, luxurious interiors and thoughtful personal technologies, along wîth responsive-yet-efficient performance. Buick is attracting new customers wîth its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, or at www.facebook.com/buick.Source - Buick
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