HONDA DEBUTS CUSTOM-DESIGNED 'SONIC CIVIC' AT COMIC-CONJul 22, 2016 - San Diego, Calif. To celebrate the legendary video game character, 'Sonic the Hedgehog™,' SEGA® has tapped Honda and its number one selling car in America, the Civic, to create a one-of-a-kind Sonic Civic, as the beloved game commemorates its 25th year. The custom Sonic Civic, based on a turbocharged 2016 Civic Touring Sedan, will make its debut tonight during Comic-Con at SEGA's sold-out Sonic the Hedgehog 25th Anniversary event at the House of Blues in San Diego.
'What better way to showcase the incredibly sporty performance capability of the 10th generation Civic than by pairing it wîth gaming 's ultimate athlete – Sonic the Hedgehog,' said James Jenkins, Public Relations Manager for the Honda Division. 'As the fan favorite game and character celebrates his 25th anniversary on the scene, we hope that all Sonic fans – those who remember playing years ago and those who continue playing today – rejoice in his all-new ride, as much as we enjoyed creating it.'
Honda's Sonic Civic Sedan
The Sonic Civic embodies the spirit of the 'Sonic The Hedgehog' classic video game, whose main character Sonic, and Sonic's world, is featured on and throughout the modified vehicle. Fox Marketing Cars, based in York, Pennsylvania, led the design and customization. The Sonic Civic customization includes:
◾Custom wheels and tires representing Sonic's infamous red shoes and gold rings featured in the game.
◾Custom exterior including a one-of-a-kind vinyl Sonic the Hedgehog design and bespoke paint scheme – a Sonic Black Grill, BASF R-M Candy Sonic Blue painted exterior wîth custom Sonic Yellow throughout including a Sonic Yellow Honda logo.
◾Custom interior features Sonic the Hedgehog front and rear seats wîth Katzkin Blue Leather and custom 'Sonic the Hedgehog' 25th Anniversary embroidered logos.
◾Custom trunk design wîth Rockford Fosgate audio-visual system featuring two 500-watt T1S2 10-inch subwoofers, two 500-watt TM400 400-watt amplifiers, and a floor-mounted flip-up/down 32-inch television for video game fans to play classic 'Sonic the Hedgehog' games.
The 2016 Honda Civic Sedan
The Honda Civic Sedan, 2016's North American Car of the Year, leads a Civic lineup that is the #1 Compact car in America and has been every year for the past six years1, and the most popular car in America wîth Millennials2. The sporty and sophisticated 10th-generation Civic lineup features new Honda direct-injected turbo engine technology; class-leading EPA fuel economy of up to 42 MPG highway3; advanced Honda Sensing™ safety and driver-assistive technology, and the latest in connected-car technology, including both Apple CarPlay™ and Android Auto™. This completely reimagined Civic lineup kicked off last fall wîth the launch of the 2016 Civic Sedan, followed by the seriously sporty 2016 Civic Coupe in February and an all-new Civic 5-door Hatchback launching later this year. The 10th-generation Civic lineup will be capped off wîth the 2017 launch of high-performance Civic Si variants and a radical new Civic Type-R, topping off the sportiest, most expansive model lineup in the 44-year history of Civic.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles wîth advanced safety technologies sold through over1,000 independent Ú.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along wîth the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.
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Honda has been producing automobiles in America for 33 years and currently operates 18 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the Ú.S. were made in North America, using domestic and globally sourced parts.
About SEGA of America
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's website is located at www.sega.com
1 Based on IHS Automotive, Polk new retail vehicle registration data in the Non-Luxury Traditional Compact Car §egmènt for 2010-2015CY.
2 Based on IHS Automotive, Ú.S. new retail vehicle registrations by volume for all models in and the age of head of household data for 18-34 year olds for CY2015.
3 Based on 2016 EPA mileage ratings. Úse for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.