Image credits: © Mazda.

MSRP: $33,850

2016 Mazda MX-5 Miata RF Launch Edition news, pictures, specifications, and information

MAZDA ANNOUNCES MX-5 MIATA RF LAUNCH EDITION

IRVINE, Calif. (August 18, 2016) – Revolutionary and breathtaking to look at, yet simple and elegant in concept, the 2017 Mazda MX-5 Miata RF made its debut at this year's New York International Auto Show wîth rousing acclaim. MX-5 RF was introduced wîth a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim wîth a hand-painted black roof panel, based on the Grand Touring trim level.

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the Ú.S. and destined for Mazda's most loyal customers.

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public*. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

'MX-5 has enjoyed 27 years of being the world's best-selling roadster, being named 2016 World Car of the Year and World Car Design of the Year and receiving hundreds, if not thousands, of other accolades,' said Robert Davis, senior VP, Ú.S. Operations, MNAO. 'Rarely does any automaker have a vehicle that garners the sort of loyalty and enthusiasm MX-5 generates—something we don't take lightly. MX-5 RF is the next chapter of this storied model line, and we can't think of a better way to give back than to first offer this bespoke Launch Edition to those who have stuck wîth us, believing in our mission to deliver the best-driving vehicles on the road.'

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

Vital Stats

5-speed Manual, 6-speed Automatic
For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available wîth many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level wîth the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at Ú.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.


Specific timing for MX-5 RF Launch Edition ordering, as well as pricing, will be announced in the coming weeks.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the Únited States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Source - Mazda
Rumor to be designed after the Lotus Elan, the Mazda Miata is the world's best selling sports car. With over 720,000 produced between 1989 and 2005, production proves Mazda held its title consistently.

The history of the Miata is one of interest and success. Unveiled in 1989 as the 'Eunos Roadser', prior to the name change to the Miata, it was a designed collaboration between the USA and England. Created to be a basic roadster without unnecessary weight, it was an instant success with over 23,000 sold by the end of its first year. With a starting price of $13,800, the Miata, despite its small design, made a sizeable impact in the success of Mazda's future.

The shell of the Miata is all steel with an aluminum bonnet. Weighing in at over 2,380 pounds, the Miata confirmed its small roadster appeal. The trusswork is uniquely called the 'Powerplant Frame', which connects the engine to the differential, creating a more firm and responsive feel. It's quick and responsive handling is helped due to independent double wishbone suspension on all four wheels with an anti-roll bar at the front. Optional paddle shifting was available with the six speed automatic versions of the Touring, Sport, and Grand Touring models. With power to the rear wheels, drivers thirst for corners even if they're beginners.

The Miata's appearance ranks among attractive qualities. Its cozy, subtle, curved design helped to propel sales to customers of all ages to a higher level. The bright color palette offered during production accented the appearance and still turns heads today, making onlookers yearn to get behind the wheel of this convertible on owners pine for the summer months.

A 'Special Touring Option Edition' was also offered, which included stainless steel scuff plates, Twilight Blue paint, and 15 inch Enkei wheels. The 'Club Spec' version was available with 16 inch alloy wheels and four wheel disc brakes with ABS, but also offered a limited amount of color options: Winning Blue Metallic, Marble White, and True Red.

The interior, though tight, beckoned stereo enthusiasts and those who revel in the appeal and stigma of leather. Optional passenger-side airbags and standard drivers–side airbags provided safety without drastically impacting the beauty of the interior.

With the introduction of the 'M Edition' came a wood shift knob and chrome wheels with Montego Blue paint. The option of a wooden parking brake handle was available on this edition for complete look. Other editions such as the 'Touring Package' included power steering, a leather wrapped steering wheel, power mirrors, aluminum alloy wheels, and power windows. Also, the available 'Club Spec' model included CD player with speed sensitive sound, four speakers, black cloth trimmed upholstery, power windows, locks, and mirrors and black vinyl top.

Engines for the Miata were available with a 1.6L, 1.8L or 2.0L. The 1.6 L dual overhead cam inline four-cylinder engine produced 120 horsepower with 0-60 times consisting of 8.2 seconds and a top speed of 119 miles per hour.

The 1.8L produced 140 horsepower with help of the raised engine compression ratio and the additions of domed pistons. The additions also helped the 0-60 time, which was marked at 7.9 seconds with a top speed of 123 miles per hour. In 2005, the 2.0L was the latest engine thrusting the Miata. The 16 valve engine produced 170 horsepower with a 0-60 time of 6.5 seconds, bringing the Miata to a fast finish when production ceased in the same year.

Even though all 3rd generation 2006 models all over the world now go with the name 'MX-5', the Miata will always be the true coupe that helped to accelerate the sports car appeal with today's roadsters.

Kyle McMullen
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