RAM UNVEILS NEW 2017 REBEL AND LIMITED OPTIONS AT HOUSTON AUTO SHOW◾Ram 1500 Rebel now available in Delmonico Red
◾Delmonico Red unveiled as a no-cost option
◾Ram adds new monochromatic accents to top-of-range Limited model
◾Ram 1500, 2500 and 3500 pickups wîth premium Limited trim can now be ordered wîth body-color 'R-A-M' tailgate letters across a range of monochromatic paint schemes
◾Limited adds new body-color running boards to amplify the design effect
◾Select Ram 1500 Night models also add body-color running boards
April 5, 2017 , HOÚSTON - Ram Truck today unveiled updates to two of its leading model lines; the 2017 Ram 1500 Rebel and Ram Limited.
For 2017, Ram will add a seventh color option for the brand's 1500 off-road model. The Ram Rebel 1500 Delmonico Red joins Bright Silver Metallic, Bright White, Brilliant Black, Flame Red, Granite Crystal Metallic and Mojave Sand.
Ram also announced that the most premium members of the Ram pickup truck lineup — Ram Limited models — will be available wîth new body-color R-A-M tailgate letters and side steps, replacing chrome tailgate letters and side steps.
'Truck buyers are lòòking for new colors and features that make a statement and allow them to stand out from the crowd,' said Mike Manley, Head of Ram Truck, FCA – Global. 'Whether it's the off-road-enthusiast appeal of the Ram 1500 Rebel or the luxury and sophistication of the Ram Limited, Ram trucks deliver features and durability that are winning over more and more owners.'
The Rebel Delmonico Red is a new no-charge addition to the Rebel family of colors. The deep red exterior color is available on all Rebel models and in two-tone (black lower panels) or monotone paint treatments. Ram 1500 Rebel Delmonico Red can also be ordered wîth the Rebel Black (black wheels and front skid plate) appearance package.
Ram Rebel Delmonico Red features a black and gray interior wîth black anodized bezels on the doors, center console, instrument panel and gauge cluster trim rings. All-black heated seats wîth black 'Rebel' embroidery are highlighted by Light Slate Gray accent stitching, which also traces the instrument panel, center console lid, doors and seats. Deep rubber floor mats capture snow and mud.
The Ram Rebel Delmonico Red starting Manufacturer's Suggested Retail Price (MSRP) is $45,095, plus $1,395 destination. Orders are open now and Delmonico Red Rebels will start arriving in dealerships in May 2017.
Also announced, Ram 1500, 2500 and 3500 Limited trim pickups can now be ordered wîth monochromatic R-A-M tailgate letters, including Bright Silver Metallic, Bright White, Brilliant Black Crystal, Delmonico Red, Granite Crystal Metallic, Maximum Steel Metallic, Pearl White and True Blue. The new letters offer an alternative appearance option from the standard bright chrome letters introduced last year.
Ram 1500, 2500 and 3500 Limited models are also available wîth new body-color cab-length running boards. These new running boards enhance the smooth monochromatic exterior appearance when paired wîth the body-color tailgate lettering.
The Ram Limited wîth monochromatic appearance package MSRP starts at $53,265, plus $1,395 destination, and will start arriving in dealerships in May 2017. Body-color R-A-M tailgate letters and running boards are currently available for ordering and are priced at $195 each, when ordered separately.
Ram 1500 Night editions in Bright Silver Metallic, Bright White, Brilliant Black and Granite Crystal will also be available wîth body-color running boards. Ram 1500 Night starting MSRP wîth the running boards is $38,885, plus $1,395 destination.
About the Ram 1500 Rebel
The Ram 1500 Rebel brings an aggressive, one-of-a-kind, off-road design to the full-size truck §egmènt, offering customers a custom truck wîth capability.
Equipped wîth factory lift, 33-inch all-terrain tires, Bilstein shocks, skid plates, tow hooks and other off-road-ready features, Rebel drops right into a core §egmènt of the truck market wîth unique design cues and can-do attitude backed by Ram Truck engineering. Ram 1500 Rebel also takes advantage of exclusive air suspension in order to offer increased ride height.
New front grille design and 'R-A-M' branding offer a new styling signature for Ram Truck. Rebel is also distinguished by unique interior colors and materials, including Radar Red and Black seats wîth tire tread-matching patterns.
| ||Vital Stats|
|Engine : 3.6 L., 6-cylinder|
Power: 305 hp
Torque: 269 ft-lbs
The Ram 1500 Rebel is available in three short wheelbase Crew Cab configurations wîth a standard 4x4/3.6-liter Pentastar V-6/TorqueFlite 8 combination, delivering 305 horsepower and 269 lb.-ft. of torque; a 4x2 5.7-liter HEMI® V-8 wîth variable valve timing, fuel-saver technology and 395 horsepower/410 lb.-ft. of torque mated to a TorqueFlite eight-speed transmission 4x2; or HEMI-powered 4x4.
About the Ram Limited
Ram Limited takes the Ram truck line to the highest level of sophistication and attention to detail. Featuring premium materials, such as all-black, full-leather seating, real wood interior components and unique badges, Limited is a 'black-tie' luxury complement to the popular southwestern-themed Longhorn edition pickup.
The Limited's grille is the truck's most prominent exterior distinction. As the leading point, its billet port grille breaks from the long tradition of crosshair styling wîth bold 'RAM' lettering. Limited also features a bolder 'RAM' tailgate design and all-new 20-inch forged multi-surface aluminum wheels – unique in the truck market.
Inside, subtle stitching accents, pin-striping, unique materials and patterns are found throughout the interior. A deep console bin houses a cellular phone and tablet holder, which can be concealed wîth a tambour wood sliding door. The genuine wood door is made from Black Argento wood. Ram 1500 Limited includes as standard equipment a Ram-exclusive Active Air suspension system wîth five settings: entry/exit, aero mode, normal ride height, off-road 1 and off-road 2.
Ram owners enjoy a best-in-class Úconnect system wîth WiFi hotspot and voice-to-text capability.
Also new for 2017 Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-liter HEMI V-8 as standard equipment, delivering best-in-class gas towing capacity of 16,320 pounds.
Ram Heavy Duty Longhorn and Limited 4x4 models also come wîth Bilstein monotube shocks, enhancing their already best-in-class ride and handling.
About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an leader wîth America's longest-lasting line of pickups.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them wîth great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Ram continues to beat the competition in the most sought-after titles: ◾Longest-lasting line of pickups
◾Highest owner loyalty of any half-ton pickup
◾Best-in-class ride and handling wîth exclusive link coil rear and auto-level air suspensions
◾Best-in-class fuel economy and longest range wîth exclusive EcoDiesel – 29 mpg and 754 miles wîth Ram 1500
◾Best-in-class gas towing – 16,320 pounds wîth Ram 2500
◾Highest snow plow rating – Ram 2500 and 3500
◾Most interior space wîth Ram Mega Cab
◾Most capable fullsize off-road pickup – Ram Power Wagon
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.