Image credits: © Ram.

2017 Ram 2500 143rd Kentucky Derby Edition news, pictures, specifications, and information

RAM TRUCK TO AWARD 143RD KENTUCKY DERBY WINNING TRAINER WITH A ONE-OF-A-KIND SPECIAL KENTUCKY DERBY EDITION RAM 2500

•The May 6 running of the Kentucky Derby marks Ram Truck brand's eighth year as exclusive automotive partner
•Ram serves as Official Truck of Churchill Downs and the Kentucky Derby
•Fans attending weekend races will be immersed in the Ram Truck brand experience, including truck displays, video board integrations, signage and posters, and Ram-branded giveaways
•Television ads during NBC broadcast and social media posts add to the day's excitement for those fans celebrating Derby day across the country
•Pink-wrapped Ram 3500 Limited dually leads May 5 Kentucky Oaks Survivors Parade

May 3, 2017 , Auburn Hills, Mich. - Churchill Downs® and the Kentucky Derby® are steeped in tradition and the Ram Truck brand will again be part of the festivities at this year's 143rd running of the Kentucky Derby, Saturday, May 6.

In recognition of eight years as the 'Official Truck' of Churchill Downs and the Kentucky Derby and exclusive automotive partner, Ram Truck will award the trainer of the winning horse a one-of-a-kind special 143rd Kentucky Derby edition Ram 2500 Limited truck.

'Ram trucks are the perfect match for horse owners, trainers and riders, and partnering wîth America's premiere racing events is a great way to demonstrate our commitment to these customers,' said Mike Manley, Head of Ram Brand, FCA – Global. 'With the longest-lasting pickup trucks on the market and class-leading capabilities, Ram trucks are well-deserving of the 'Official Truck of Churchill Downs and the Kentucky Derby' status.'

The brand's sponsorship includes immersing fans attending the races, and those watching the festivities on TV, in a total Ram Truck brand experience. Fans will see on-site truck displays, video board integrations, backcountry and trackside signage throughout Churchill Downs, and branding on gate crew staff uniforms and on the clothing of jockeys Javier Castellano (Gunnevera), Brian Hernandez , Jr. (McCraken) and Joel Rosario (Practical Joke). In addition, Ram television spots will run during the NBC network telecast and there will be Derby posts on Ram social channels. Fans can follow the content and join the conversation at hashtag #RamDerby.

Vital Stats

6-speed Automatic
On Friday and Saturday mornings, Ram ProMaster vans will transport the traditional Kentucky Oaks 'Lilies Garland' (Friday) and Derby 'Roses Garland' (Saturday), to be worn by each day's winning horses, and the winning jockeys' bouquets to Churchill Downs from the Kroger store where the large floral arrangements are created each year. The rose garland is crafted wîth Freedom Roses and the lily garland is crafted wîth Stargazer Lilies.


For the first time, Ram has created a custom Derby edition Ram 2500 Limited and will award the one-of-a-kind truck to the trainer of the Thoroughbred who wins the 143rd Kentucky Derby. The exterior of this unique Brilliant Black truck includes blue Kentucky Derby 143rd logos on the left and right rear panels and a hand-painted Kentucky Derby rose badge on the front grille.

Also new this year, a pink-wrapped Ram 3500 Limited dually will lead the Kentucky Oaks Survivors Parade taking place Friday, May 5. Now in its ninth year, the parade is a march of breast and ovarian cancer survivors on the Churchill Downs' historic racetrack. Prior to the 143rd running of the Longines Kentucky Oaks race, 143 survivors will walk in the parade led by the pink Ram truck.

On-site truck displays
Ram will have special Derby-themed truck displays and branded giveaway items at multiple locations throughout the Churchill Downs grounds. Two of the displays will include unique Ram Truck Kentucky Derby floral displays where race fans will have the opportunity to have commemorative souvenir pictures taken so they can share their Derby experience wîth friends and family.

Signage
Strategically placed posters and signs throughout the Churchill Downs stable area feature specially crafted 'Dominate the Field' messages, reminding race fans of the dedication, unrelenting tenacity, stamina and years of hard work it takes to earn the glory of making it to the Kentucky Derby.

Ram will also run videos and social media messaging on Churchill Down's 'Big Board,' the largest video board in an outdoor arena capable of displaying advanced 4K ultra-high definition technology.

Television Spots

Four 30-second Ram television ads – three from the brand's 'Long Live' campaign wîth new Churchill Downs footage added – and a number of branded integrations will air May 6 during NBC's Kentucky Derby coverage. Set to a custom recording and arrangement of Bob Dylan's song 'Forever Young,' the 'Long Live' spots salute tenacity, valor, courage, strength, community and tradition, values shared by those who depend on Ram trucks every day and those who work hard to make it to Churchill Downs. All spots end wîth 'America's Longest-lasting Pickups,' the brand's 'Guts. Glory. Ram.' tagline and the Kentucky Derby logo highlighting Ram as the official truck of Churchill Downs and the Derby.

The ads were created in partnership wîth full-service advertising agency Doner and can be seen on the Ram YouTube channel Saturday evening. In addition, NBC will run a custom co-branded vignette during its Derby coverage that extends these messages.

TwinSpires Ram Truck Giveaway
Ram is also working wîth TwinSpires.com on a truck giveaway for those at the Derby and everyone watching at home. The TwinSpires Ram Truck Giveaway is a fun and free way to try and win a 2017 Ram 3500 Limited. While the giveaway involves predicting the first four finishers in the 143rd Running of the Kentucky Derby, it is totally free and does not involve any race wagering or betting of any kind. Visit www.derbytruck.com for more information.

About Churchill Downs Incorporated
Churchill Downs Incorporated, headquartered in Louisville, Kentucky, is an -leading racing, gaming and online entertainment company anchored by our iconic flagship event - The Kentucky Derby. We are a leader in brick-and-mortar casino gaming wîth approximately 10,070 gaming positions in eight states, and we are the largest legal online account wagering platform for horseracing in the Ú.S., through our ownership of TwinSpires.com. We are also one of the world's largest producers and distributors of mobile games through Big Fish Games, Inc. Additional information about CDI can be found online at www.churchilldownsincorporated.com.

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an leader wîth America's longest-lasting line of pickups.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them wîth great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Ram continues to beat the competition in the most sought-after titles: •Longest-lasting line of pickups
•Highest owner loyalty of any half-ton pickup
•Best-in-class ride and handling wîth exclusive link coil rear and auto-level air suspensions
•Best-in-class fuel economy and longest range wîth exclusive EcoDiesel – 29 mpg and 754 miles wîth Ram 1500
•Best-in-class gas towing – 16,320 pounds wîth Ram 2500
•Highest snow plow rating – Ram 2500 and 3500
•Most interior space wîth Ram Mega Cab
•Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Source - Ram
 
Recent Vehicle Additions

2017 Jaguar XE SV Project 8

2017 BMW Concept 8 Series

2018 GMC Yukon Denali

2018 Fiat 500L

2017 Audi A4 Black Edition

2017 Renault Mégane R.S
RMAP NAMES 2015 RAM 1500 ECODIESEL ‘TRUCK OF THE YEAR' AND 2015 CHRYSLER 200 ‘CAR OF THE YEAR'
◾Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show ◾Winners are chosen from a field that includes every significant new car and truck introduced in the last year ◾Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press ◾The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test resu...[Read more...]
RAMINATOR MONSTOR TRUCK AND HALL BROTHERS RACING TEAM SHATTER GUINNESS WORLD RECORDS® RECORD
◾America's fastest growing truck brand breaks speed record for monster trucks at Circuit of the America's in Austin, Texas December 15, 2014 , Auburn Hills, Mich. - Raminator, a monster truck sponsored by the Ram Truck brand, has broken the Guinness World Records® record for the 'Fastest Speed for a Monster Truck' at Circuit of The Americas in Austin, Texas. Hitting a new record speed of 99.10 miles per hour (mph), Raminator and driver Mark Hall secured the Guinness World Records title...[Read more...]
RAM TRUCK FOCUSES ON BUILDING THE BEST PICKUP TRUCKS AND COMMERCIAL VEHICLES IN THE INDUSTRY
September 2, 2014 , Auburn Hills, Mich. - Since its launch as a stand-alone division of Chrysler Group LLC in 2009, the Ram Truck brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry. The brand continues to invest substantially in its hard-working products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. 'In order to be the ...[Read more...]
CHRYSLER GROUP LLC PUTS THE 2014 CLEVELAND AUTO SHOW IN MOTION
 • Debuting an Indoor Ram Truck Test Track, Camp Jeep Cleveland, New Vehicles Introductions and More
◾Ram Truck brand indoor Test Track makes its debut in Cleveland ◾Perennial favorite Camp Jeep returns with the new articulation obstacle 'Trail Rated Pass' ◾All-new 2015 Chrysler 200 mid-size sedan makes Cleveland debut ◾2014 Dodge Journey Crossroad makes Cleveland debut ◾Ram Truck brand display features award-winning 2014 Ram 1500 EcoDiesel with best-in-class 28 mpg fuel economy, ...[Read more...]
ISOC WELCOMES RAM TRUCK AS THE PRESENTING SPONSOR FOR AMSOIL CHAMPIONSHIP SNOCROSS
'The sport is in our blood,' says Reid Bigland, President and CEO - Ram Truck Brand. November 4, 2013 , Minneapolis - Officials with International Series of Champions (ISOC), the producers and promoters of AMSOIL Championship Snocross (ACS), are pleased to welcome Ram Truck as the presenting sponsor of the 2013-'14 series tour, which gets underway Nov. 29 to Dec. 1 at Spirit Mountain in Duluth, Minn. Last year's Official Truck of AMSOIL Championship Snocross, Ram was interested in elevating...[Read more...]

1500
2500/3500
Rebel

Image Left 2016 1500Image Left 2016 1500 Yellow RoseImage Left 2016 1500 Stinger Yellow SportImage Left 2016 1500 Night PackageImage Left 2016 1500 Lone Star Silver
© 1998-2017. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.