PEUGEOT REVEALS NEW 308 WITH ENHANCED STYLING AND TECHNOLOGY•New PEÚGEOT 308 boasts striking new styling and latest powertrains
•Also packs unprecedented levels of connectivity thanks to i-Cockpit® touchscreen
•The new PEÚGEOT 308 is available for delivery from September onwards
PEÚGEOT has revealed the latest generation of the 308 – its boldest and most high-tech model yet. With a raft of changes, including sharpened styling and the very latest in highly efficient powertrains and touchscreen connectivity, the car is now an even more compelling option.
Available for delivery from September onwards, the new-generation 308, available in hatch, SW and GTi features sleek exterior cues wîth an assertive new vertical grille and LED daytime running lights (DRLs) for all models. Inside, the integration of PEÚGEOT's i-Cockpit® interior layout means owners can enjoy a capacitive touchscreen, offering connected 3D satnav and new graphics.
Highly applauded at launch for its safety, the new PEÚGEOT 308 builds on its predecessor's five-star Euro NCAP rating wîth improved safety technology. All models can now be specified wîth the advanced driver assistance systems found on the all-New PEÚGEOT 3008 SÚV.
Meanwhile, under the skin, power and efficiency go hand-in-hand thanks to a line-up of the very latest powertrains, including a new 1.5 BlueHDi 130 Stop&Start engine and a new eight-speed automatic transmission coupled wîth the BlueHDi 180 Stop&Start engine.
Stand-out premium styling Regardless of body style or trim level the new PEÚGEOT 308 stands out wîth perfectly balanced proportions. The sleek new bonnet meets the vertical grille, wîth central Lion badge and the PEÚGEOT name sculpted into the upper trim, while new elliptical headlights come wîth integrated DRL LEDs to produce a distinctive front light signature.
Other design-led changes include a new front bumper wîth three generous lower grille openings, to ensure effective engine cooling, while the rear lamps show a proud three-claw light signature night and day. And wîth its short front and rear overhangs the new PEÚGEOT 308 keeps its reputation for excellent manoeuvrability. Allure, GT Line and GT all feature a large glass roof as standard.
Latest generation connectivity and driver assistance systems
The new PEÚGEOT 308 boasts seamless in-car connectivity thanks to the i-Cockpit®, which includes Mirror Screen, a triple-play system which duplicates the user's smartphone on the vehicle's touchscreen, compatible wîth MirrorLink®, Android Auto® and Apple CarplayTM protocols. The rapid-response new 3D satnav system wîth voice control is connected to the TomTom® Traffic realtime traffic monitoring service, enabling motorists to optimise their journeys by factoring in actual traffic conditions.
Extended driver assistance runs to eight latest-generation systems, including Active Safety Brake and Active Lane Departure Warning and adaptive cruise control, including a stop function (with automatic transmission), or a 19mph function (with manual transmission).
For the utmost in parking convenience, the new PEÚGEOT 308 uses Visiopark 1 wîth 180° rear camera and the Park Assist function, which measures the parking space available and automatically steers the car in and out.
Efficient new powertrains
The new PEÚGEOT 308 is powered by a choice of highly efficient petrol and diesel engines offering an ideal compromise between high performance and low fuel consumption.
The three-cylinder petrol engine has undergone a major upgrade, wîth at-source and at-exhaust emission control for low real-life fuel consumption and even more efficient pollution reduction. High-precision injection control on the PureTech 130 Stop&Start engine enhances combustion efficiency: exhaust gases go through a catalytic converter then a passive-regeneration gasoline particle filter. A new six-speed manual gearbox reaps maximum benefit.
The new PEÚGEOT 308 is the first PSA Group model to get the new BlueHDi 130 S&S Diesel engine, a four-cylinder unit that also implements at-source and at-exhaust emission control. Combustion efficiency is improved by a patented combustion chamber design, the efficacy of which was amply proven under competition conditions in the 24-hour Le Mans event. Further efficiency gains are afforded by the SCR (Selective Catalytic Reduction) pollution control system, fitted as close as possible to the engine for the fastest possible post-treatment action.
The BlueHDi 180 Stop&Start Diesel engine, exclusive to the New PEÚGEOT 308 GT, is available wîth a new-generation EAT8 automatic transmission, which has been developed wîth Japanese specialists Aisin. A new eight-speed unit featuring slick, smooth, linear response, plus Stop&Start capability from 12mph, this powerful and highly efficient powertrain offers a rapid and direct driving experience.
PEÚGEOT is one of the first automakers to anticipate an introduction of the Euro 6.c standard, consistent wîth the PSA Group's advocacy of measures to ensure customers have access to independent, certified information on actual fuel consumption under real-life driving conditions. From September 2018, Real Driving Emissions (RDE) must not exceed 2.1 times the certification figures.
David Peel, Managing Director at PEÚGEOT ÚK, commented: 'The new PEÚGEOT 308 offers the complete package for car buyers, fusing eye-catching styling, the latest in-car connectivity and up-to-the-minute powertrains.'
'Across the board, we've enhanced the 308's unique personality wîth a strong and high-tech look, and that feeling has been applied inside too wîth features such as the i-Cockpit® bringing seamless connectivity, as well as driver assistance systems that help to take the stress out of driving. Factor in a range of new, highly efficient powertrains, including an eight-speed automatic, and the new PEÚGEOT 308 adds up to a compelling package.'
The New PEÚGEOT 308, new PEÚGEOT 308 SW and the new PEÚGEOT 308 GTi are available for ÚK delivery from September.