Image credits: © Buick. GM Corp

2018 Buick Cascada

2018 Buick Cascada Gets More Colorful

New color options add modern hues to Cascada palette
DETROIT — This fall, Buick will expand the Cascada's color palette by adding more options based on customer feedback and advanced color trending analysis. Building on a proven color strategy, Buick will add three new exterior colors and two new convertible tops and expand the Sport Touring Dark Effects Package wîth two additional exterior colors, enhancing customers' ability to express their personal style on the road.

Buick's three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align wîth customer preferences and color trends showing up globally in other industries, including interior design and fashion.

'Color is back,' says Catherine Black, lead designer of Buick's Color and Trim Studio. 'While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.' In a §egmènt wîth limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.

The coordination of Cascada's newest color palette wîth larger global color trends is the result of an ongoing advanced color and trim trend analysis from Buick's Design Color and Trim Studio. Looking at multiple industries, Buick Color and Trim creative designers research, analyze, design and develop interior and exterior colors and materials three to four years in advance of a vehicle debut.

'Our Color and Trim designers possess a specialized skill set and acumen for knowing which trends have lasting power and interpreting them for automotive so the choices remain fresh, modern and relevant,' says Sharon Gauci, global director, Buick Design Color and Trim.

Vital Stats
Engine : 1.6 L., 4-cylinder
Power: 200 hp
Torque: 207 ft-lbs

6-speed Automatic
A number of the colors in the updated Buick Cascada color palette appear in the Fall 2017 PANTONE Fashion Color Report, validating the Buick design team's work.


New color options have also expanded to the Cascada's convertible top. Sweet Mocha and Malbec are the two new available convertible top options on the Premium trim, joining Ebony.

Carrageen Metallic will be offered exclusively on the Cascada's Sport Touring model.

Summit White and Ebony Twilight Metallic join Sport Red as available exterior colors on Sport Touring wîth Dark Effects package.

In addition to more color options, standard 20-inch twin-spoke black-painted wheels are now standard on the 2018 Sport Touring model and navigation is included on all 2018 Cascada models.

Since launch, the Buick Cascada has outsold the BMW 2 Series convertible as well as Audi's A3 and A5 convertibles combined. It attracts almost 7 out of 10 buyers from outside Buick and other GM brands. Since launch, fleet sales account for less than one percent of total Cascada sales.

Source - Buick
Since launch, the Buick Cascada has outsold the BMW 2 Series convertible as well as Audi's A3 and A5 convertibles combined. In addition, seven out of 10 buyers come from outside Buick and other GM brands.

NEW FOR 2018
◾Exterior colors: Rioja Red Metallic, Darkmoon Blue Metallic and Carrageen (Sport Touring-exclusive)
◾Convertible top colors: Malbec and Sweet Mokka
◾Dark Effects Package (available on Sport Touring) now offered wîth Ebony Twilight Metallic and Summit White exterior colors, in addition to Sport Red

VEHICLE HIGHLIGHTS
◾Offered in Cascada, Premium and Sport Touring models
◾2+2 convertible wîth distinctive design, premium features and refinement
◾1.6L turbocharged engine wîth direct injection, rated at 200 hp (149 kW)
◾Advanced chassis technologies, including HiPer Strut front suspension
◾Acoustically and thermally insulated soft-top system opens in 17 seconds at up to 31 mph
◾Dark Effects Package available on Sport Touring models, includes red stitching on seats, doors and instrument panel, Piano Black trim décor, alloy sport pedals, gloss black mirror caps and gloss black grille. Offered wîth three exterior colors: Sport Red, Ebony Twilight Metallic and Summit White
◾LED daytime running lamps
◾Articulating HID headlamps
◾LED taillamps
◾Standard 20-inch wheels
◾Buick Infotainment System wîth a 7-inch-diagonal color touch screen featuring built-in navigation, Text Message Alerts, Siri Eyes Free for compatible iPhones
◾Available OnStar 4G LTE wîth Wi-Fi hotspot (includes three-month/3GB data trial, whichever comes first)
◾Seven-speaker premium audio system
◾Remote vehicle starter system
◾Standard rear-vision camera system
◾Dual-zone automatic climate control
◾Front and rear 12-volt power outlets
◾Heat-reflective, perforated leather-appointed seating, wîth heated front sport bucket seats
◾Heated, leather-wrapped §teering wheel
◾50/50-split rear seat wîth trunk pass-through
◾Fuel-saving electric power §teering

SAFETY FEATÚRES
◾Six standard air bags, including dual-stage frontal and knee air bags and seat-mounted side-impact air bags for front seating positions
◾Standard Rear Park Assist
◾Driver Confidence Package is standard on Premium and Sport Touring models. Content includes: Forward Collision Alert, Lane Departure Warning, Front and Rear Park Assist, Rainsense wipers and automatic headlamp control wîth tunnel detection
◾Four-wheel antilock disc brakes wîth brake assist
◾StabiliTrak stability control system wîth full-function traction control
◾Automated, spring-loaded and high-strength steel rollover pop-up bars hidden behind the rear seat that are linked to the air bag system and deploy when the possibility of a rollover is detected

Source - Buick

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