IMSA, PRS GUITARS EXTEND PARTNERSHIP FOR SIXTH CONSECUTIVE YEAR

February 11, 2015 by IMSA (International Motor Sports Association)

DAYTONA BEACH, Fla. (Feb. 11, 2015) – PRS Guitars again has stepped up to the challenge of celebrating race winners in the TUDOR United SportsCar Championship by announcing the new 2015 PRS IMSA trophy guitar.

This will mark the sixth consecutive year that the Stevensville, Maryland guitar and amplifier manufacturer founded by Paul Reed Smith has supplied fully-functional trophy guitars for sports car race winners in the series sanctioned by the International Motor Sports Association (IMSA). IMSA and PRS Guitars are in the second year of a multi-year agreement.

The 2015 PRS SE Singlecut IMSA Trophy Guitar features the IMSA logo accented with racing stripes on a striking Gray Black finish, an asymmetrical bevel cut, singlecut figured maple top with a flame maple veneer and mahogany back, a 22-fret mahogany neck with rosewood fingerboard and PRS signature bird inlays, PRS-designed SE treble and bass humbucking pickups and a three way toggle pickup selector.

PRS SE Singlecut IMSA trophy guitars are exclusively made for TUDOR Championship race winners. A limited number of replica trophy guitars will be available for IMSA fans through the IMSA.com store.

'PRS Guitars has become a valuable and very recognized part of the TUDOR Championship race-day experience,' said David Pettit, IMSA Vice President, Marketing. 'Over the years, we've connected the worlds of sports car racing and music with events, race day concerts featuring PRS artists and exciting PRS trophy guitar presentations at Victory Lane. We look forward to expanding this connection and developing additional ways to engage our growing fan base. '

The 2015 PRS IMSA trophy guitars will be awarded to the team owner of the car that takes the overall victory in Victory Lane following each TUDOR Championship race. In addition, PRS will be celebrating the class winners of the Tequila Patrón North American Endurance Cup by awarding one 2015 PRS IMSA Trophy to each class winning team owner for the following races:

Fans interested in purchasing a replica trophy should visit the IMSA store later this month at www.IMSA.com.

Be sure to connect with PRS Guitars: www.prsguitars.com, www.facebook.com/prsguitars, or www.twitter.com/prsguitars.

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ABOUT IMSA

The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 with a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the TUDOR United SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the Continental Tire SportsCar Challenge and the Cooper Tires Prototype Lites Powered by Mazda, as well as four single-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR Group – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected TUDOR Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans.

ABOUT PRS GUITARS:

Paul Reed Smith Guitars is a leading manufacturer of high quality instruments in Stevensville, Maryland and has provided some of the world's most renowned musicians with instruments since 1985. The PRS team of highly skilled craftspeople design and build a wide variety of musical instruments and gear for worldwide distribution, including electric, acoustic, and bass guitars as well as boutique-style guitar amplifiers. The PRS SE line of products complements the Maryland-made PRS line by offering highly approachable and more affordable electric and acoustic guitars and guitar amplifiers. Carlos Santana, Neal Schon, John McLaughlin, Linkin Park, Orianthi, Opeth, Zach Myers of Shinedown, Mark Tremonti of Creed and Alter Bridge, Ricky Skaggs, Cody Kilby, Martin Simpson, Tony McManus, Warren Haynes, and Derek Trucks are among the artists currently playing PRS instruments and/or amplifiers.