RAM TRUCK BRAND CREATES ‘RAM NATION' VOLUNTEER CORPS TO MOBILIZE TRUCK OWNERS TO HELP OTHERS WHEN NEED ARISES

August 28, 2015 by Ram

◾Ram Truck brand taps into truck owners' natural instinct to provide a lending hand by creating the opportunity for dealers and customers to come together with their trucks for community service and disaster-relief efforts

◾Ram dealers and Ram Nation volunteers assisted the First Response Team of America with cleanup of central Texas homeowners after devastating spring floods

◾New members can join Ram Nation at ramtrucks.com/ramnation

August 28, 2015 , Auburn Hills, Mich. - Tapping into the natural instinct of truck owners to lend a helping hand to family, friends and neighbors when a need arises, Ram Truck has launched 'Ram Nation' to help its owners and dealers come together for disaster relief and community service initiatives.

Ram Nation is a grassroots volunteer corps of Ram owners and like-minded people willing and ready to come together to haul supplies, deliver equipment, clear debris, distribute food and water and even make donations that help people in their communities and around the world. New members can join Ram Nation at ramtrucks.com/ramnation.

'Ram truck owners have a strong sense of community and have the knowhow, skillset and willingness to give back,' said Bob Hegbloom, President and CEO – Ram Truck Brand, FCA US LLC. 'They often are the go-to people that others can rely on when help is needed and, for them, the most satisfying reward or glory comes from feeling the pride of accomplishment through hard work.

'Ram Nation will make it easier for our owners and dealers to come together. We'd love to see this grassroots effort grow into a movement that will help people in need across America,' Hegbloom added.

The idea for Ram Nation was sparked after the devastating 2012 Joplin, Mo., tornado. When disaster struck that community, Ram truck owners showed up with their trucks and asked how they could help. The brand looked at how it could foster this emotion in its customer base to help out on a broader scale.

Ram Nation, Ram brand and dealer volunteers answered the call again this spring, converging on flood-stricken central Texas to join the First Response Team of America (FRTOA) in recovery and relief efforts. A $100,000 Ram Truck and FCA Foundation donation to FRTOA helped the Texas communities of Wimberley and San Marcos, and will provide aid in the event of future disasters.

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Ram has partnered with and supported the First Response Team of America, founded by Tad Agoglia, since 2012 when it teamed up with The Weather Channel for exclusive 'Responding by Storm' reports chronicling the organization's disaster recovery work following 9/11 and Hurricane Katrina. Ram has provided Ram 2500, 3500 and 5500 trucks to First Response, and the brand and FCA Foundation have donated more than $300,000 to the organization to help with its ongoing relief efforts. The towing, hauling and off-road capability of the Ram trucks provided immediate benefit to the First Response Team's efforts in moving supplies and equipment and removing debris.

HOW RAM NATION WORKS

Truck owners interested in answering future calls to help, whether its mobilizing volunteers to assist in disaster relief efforts or proactive community outreach initiatives, can sign up for Ram Nation at ramtrucks.com/ramnation.

Ram Truck and its dealers will access the Ram Nation database to bring volunteers and organizations together when a need or opportunity arises.

Types of Ram Nation projects could include working with the First Response Team of America or other organizations in times of disasters across America and working with community nonprofit organizations on initiatives such as planting or harvesting crops for local food banks, collecting and delivering supplies, clearing debris or transporting people.

About Ram Truck Brand

Since its launch as a stand-alone division in 2009, the Ram Truck Brand has steadily emerged as an industry leader with one goal: to build the best pickup trucks and commercial vehicles in the industry.

Creating a distinct identity for Ram Trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day in and day out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Moving into the 2016 model year, Ram continues to beat the competition in the most sought-after titles, fuel economy, payload and towing capacity:

◾Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg with Ram 1500

◾Best-in-class towing capability – 30,000 pounds with Ram 3500

◾Best-in-class payload – 7,390 pounds with Ram 3500

◾Best-in-class torque – 900 lb.-ft. with Ram 3500 equipped with Cummins

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.