THE ROAD TO WORLD CAR 2016: CELEBRATING THE BEST OF TODAY – INSPIRING THE BEST OF TOMORROW
September 15, 2015 by World Car AwardsFrankfurt – September 15, 2015 – For Immediate Release The journey on The Road to World Car began today at the Frankfurt Motor Show (IAA) with the celebration of the 2015 World Car of the Year winner – the Mercedes-Benz C-Class - during a champagne media reception held within the Mercedes-Benz exhibit. Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG, Head of Mercedes-Benz Cars said, 'Winning one World Car of the Year Award is a great success. But it's amazing to win a hat trick with our C-Class, our S-Class Coupé and the Mercedes-AMG GT! After putting so much hard work into developing these cars, all of us at Mercedes are honored to learn that the jury appreciates them as much as we and – more importantly -- our customers do. Thank you!' The Road to World Car follows our 72 international automotive jurors as they test-drive and tell the stories of the 2016 nominated cars in five categories prior to voting by secret ballot in January 2016. The official list of nominees for the World Car of the Year, World Luxury Car, World Performance Car, World Green Car and World Car Design of the Year can be found on our web site: wcoty.com. The Road to World Car makes a stop at the Geneva International Motor Show to reveal the top three finalists in each category before announcing the winners at a high-profile awards ceremony at the New York International Auto Show on March 24, 2016. 2016 marks the 10th year anniversary of the partnership between the World Car Awards (WCA) and the New York Auto International Auto Show. The World Car Awards have retained their ranking as the Number One automotive awards program in the world – in terms of media reach – for the 3rd consecutive year as reported by Prime Research in May 2015. Mark Schienberg, president of the New York International Auto Show commented, 'Since this partnership began 10 years ago, we've seen the World Car Awards grow to become the number one automotive awards program in the world. We're proud to be part of this distinction and look forward to another decade of recognizing the best this industry has to offer.' The World Car Awards is multi-faceted and is more than just an awards program. Our role is not just to reward current achievement but to provide an insight into the future, via trend studies and related initiatives that foster innovation. The Road Ahead monthly newsletters are co-written with Prime Research and World Car. They explore the top areas of innovation within and related to the industry. Backed by deep market research delivered by Prime Research, brought to life by our journalists, the stories highlight examples of the top ideas/innovations of tomorrow and the people and organizations behind them, thus defining the 'Road Ahead'. The Global Trends Report presented by Prime Research and Autoneum annually at the New York International Auto Show is the culmination of research and insights across six months.
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Swiss-based Autoneum, which joined World Car as a presenting partner in 2014, is the global leader in vehicle acoustics and thermal management systems. Peter Lyon, WCA chairman said during the media reception, 'We are delighted to welcome back Autoneum as a presenting partner of the 2016 World Car Awards. Autoneum's focus and commitment to innovation and technological leadership makes them an ideal partner for the World Car Awards and our Road Ahead platform.' Martin Hirzel, CEO of Autoneum, further explained, 'By sponsoring the World Car Awards, we are able to promote innovation and operational excellence in the automotive industry and at the same time enhance the awareness of the Autoneum brand beyond the sector. This was the decisive factor behind our decision to renew the successful partnership for another year,' As the global nature of the industry continues to strengthen, and the pace of innovation continues to accelerate, World Car is excited to be a part of this amazing journey along with the New York International Auto Show, Prime Research and Autoneum.
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