MITSUBISHI MOTORS REPORTS NINETEENTH CONSECUTIVE MONTH OF YEAR-OVER-YEAR SALES INCREASES
October 1, 2015 by Mitsubishi Motors North America
◾Total September sales up 35.9 percent year-over-year and marked the sixth straight month of double-digit sales increases
◾New Outlander showing unprecedented demand at dealerships; reports best September since 2003
◾Outlander Sport has its best-ever September
Mitsubishi Motors North America, Inc. (MMNA) reported September 2015 sales of 7,556, an increase of 35.9 percent from September 2014. Not only is this the brand's 19th consecutive month of year-over-year sales increases, but it is also the sixth consecutive month of double-digit sales increases and the best September for the brand since 2007. Year-to-date sales are up 25.5 percent over the same period in 2014.
Leading the way in September was the Outlander Sport, reporting its best-ever September sales month with 3,140 units sold. The new 2016 Outlander, which features over 100 improvements, recorded 1,949 units sold, its best September in 12 years. The Mirage also saw a strong month, selling 1,348 units.
'Our sales momentum carried through in September and it's a result of having a strong product lineup,' said Don Swearingen, executive vice president, MMNA. 'Our record sales streak is not based on gimmicks, but rather consumer demand for our vehicles. In its first full month on sale, our dealers are reporting extremely strong demand for the new Outlander—consumers are coming into dealerships asking specifically for the vehicle.'